Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

It's all your fault. I'm not going to beat about the bush. Nor am I going to try to save your feelings. I'm going to be brutally honest because I think direct is always the best way to go - and because you can handle it. It's all because of you. Continue Reading

Everyone needs a motto to live by. For some it's "do unto others as they do unto you." For others it's "get all you can while you still can." And still for others it may be "eat, drink and be merry!" I'm good with whatever works for you, but I've been settling into a motto of my own. Continue Reading

I can't tell you how many times I've done it. I reach a website, enjoy the content, then head for the search box to look for more. I type in the keywords, hit the Search button... and find that I'm searching in the subscription field. Now I have to look for the search box and start typing all over again. Or more likely, I'll give up and look for another website. Putting the RSS subscription... Continue Reading

There are lots of great things to say about being an Internet entrepreneur. You get to be your own boss, setting your own hours and working from home if you want. You get to define your own goals and connect your earnings directly to your efforts. And you get to be in full control of your life, instead of working a J.O.B. that you just can't stand. All of those things are true but there's... Continue Reading

I'm getting ready to bust loose with a four-letter word. You aren't going to like it. It might make you cringe. Too bad. It needs to be said. "Debt" There I said it. Do you feel relieved or does the word stress you out? Continue Reading

Every Internet business -- every business of any sort in fact -- starts in the same place. In the future. Most entrepreneurs think first of how they want their business to look when it's all set up. They imagine the products prepared, the marketing streams in place and the revenue flowing in while they relax and cash the checks. Continue Reading

Google. Amazon.com. eBay. Yahoo! MySpace. Facebook. Everyone has heard of these Internet giants. These companies have generated billions of dollars in revenue and made their founders multi-millionaires. The mainstream media talks about them religiously. But ask yourself a question... Continue Reading

Twitter is one of the web's leading innovative sites. People are just discovering new ways to interact with others, build relationships, share ideas AND market themselves and their products/services online. I've put together a 30-page report that will give you an overview of Twitter and how you can use it to help accomplish your goals. Things are changing VERY quickly online, so forgive me if some of the material is dated by next month! What's... Continue Reading

I've been frustrated lately. Here's the thing... As you know, I speak at a number of conferences. At these conferences, I teach people how to make money online and many of them purchase one of my products to help them build their online business. I know that what I teach works and that the products I offer have value. I know this because I receive testimonials from people all the time. But its the ones... Continue Reading

Several years ago, I had the privilege of meeting a gentleman who I have sinced dubbed "The nicest guy in Internet marketing." His name is Ken McArthur and he is the chief architect behind the highly successful JV Alert Live conferences. You see, Ken is incredibly successful because he continually pours himself into the lives of those around him. Whether it launching careers of other marketers or freely sharing his knowledge and expertise with anyone... Continue Reading

Be careful... If you don't add the right amount of each ingredient, you could ruin the entire meal. Easy now... If you mix those chemicals incorrectly, it could be explosive. Watch it... If the calculations aren't perfect, the shuttle may never make it off the launching pad. Many things in life demand precision. There are some absolutes that do not allow for the least bit of give. One wrong step and the greatest ideas can... Continue Reading

I'm about to share a hard truth with you. I hope you are sitting down, cause here we go... Most of the people reading this newsletter will never make money online. Ouch. Sure, read it again. You heard me right. Now before you go questioning me, calling me insensitive or flat out cursing me out, let me say this... Continue Reading

At conferences, you can spot them a mile away. They're shaking hands with everyone they meet. They're passing out business cards like they're free hundred dollar bills. They attend every talk and scribble notes furiously through each of them. And you can bet that when they go home they'll spend every waking hour -- which might be twenty in a day -- sitting in front of their computer working on their site, building traffic and... Continue Reading

Happy New Year! It's officially 2008, and you know what that means. It means I'll probably mess up a bunch of checks by writing 2007 as I get used to the idea of the new number! But it also means the holidays are over. Time to get back to work. It's a good thing I enjoy my work! How about you? Maybe you've bought revenue-generating training material and software but you aren't using it. Is... Continue Reading

With 2007 almost gone and 2008 on the way, I am doing quite a bit of reflecting on where I've been, where I am going, and how I can best serve you in the upcoming year. So this is going to be an interactive newsletter, because I am counting on you to tell me what you would like to accomplish in 2008, and perhaps give me an indication of how I can best help you... Continue Reading

You've heard this phrase a thousand times. "It's not what you know, it's WHO you know." Do you believe it? It's true! At the age of 17 I got a dream job at the local computer and video store... ... because I knew the owner. At the age of 20 I got a summer job at an advertising agency and learned a ton... ... because my mother worked there. At the age of 24 I... Continue Reading

I know I am opening myself up to criticism for this post, but it's been on my mind and I really just want to put it out there. I dislike the way multi-level marketing has been done by many companies. I don't dislike multi-level marketers, mind you (well, most of them anyway). I just think that business model has proven destructive to many individuals and families. Continue Reading

Aloha! As you know, I am on vacation in Maui. As I write this, I am watching the sun rise behind the mountains, listening to the waves crash and enjoying the small birds that are landing on my balcony railing. Yes, it is just another day in tropical paradise. And yet, I am compelled to write... to share what is on my mind. Because with all the success I have enjoyed, I am reminded that... Continue Reading

Let's run down the basic flowchart and checklist for creating a money-making website. 1) Do you have a website? If so, go to #2. If not, you need to start right there. The fastest way to get started is with my training, tutorials and templates. Joel's System Continue Reading

I had the pleasure of enjoying the company of my brother and his family this past weekend. They live in suburban Chicago, so it was a treat for them to come to the mountains and enjoy a little slower pace for a few days. By the way, you'll want to watch for my bro. He is a brilliant CPA with some keen insights into money management. I foresee a website and a book in the... Continue Reading

I can't take it any longer. I've seen a few trends taking place in Internet marketing lately, and I don't think they are right. It's time to take off the gloves because I've got something to say. I'm throwing caution to the wind because I think someone has got to stand up and speak the truth. If I take heat for it, so be it. Here goes... Continue Reading

Financial Success - Purpose = Meaninglessness It's a formula you can't deny. If your goal is just to succeed monetarily, but you don't have a real reason for wanting that success, what's the point? I don't really discuss how I choose to spend the money I earn. That's between me and my God. But you should know that I have goals that go beyond earning a few bucks. It's not the money that is the... Continue Reading

I recently saw a post on a forum that described me as an Internet marketing "guru". I had this picture of me sitting on a mountaintop in the lotus position with a line of inquisitive people waiting to ask me my secret for making money online. Then I had a good laugh and realized how ludicrous the term really is. I'm not a "guru". I'm just a guy who found success online and now pass... Continue Reading

I love to write my own newsletter. It gives me an opportunity to share my thoughts and feelings with you in a very personal way. However, my friend Eric Holmlund has written such a brilliant piece that I have asked him if I can reproduce it in its entirity. Being a great guy, Eric said no problem. With no further ado, here is Eric's post... ---------------------- I want to tell you about a young woman... Continue Reading

The writer Anne Lamott likes to tell a story of how her brother had to create a school project describing a huge number of different birds. He didn't know how he was going to complete it. Lamott's father had some wise advice. He told his son to do it "bird by bird." Lamott used that analogy to describe the process of writing a book. You can think of it as a way of creating a... Continue Reading

It's time to drag out the cliches. "Wow, can you believe it's 2007 already?" "Man, that year zipped by so fast!" "Before you know it it'll be 2008..." You get the picture. It's another turning of the page. Continue Reading

Well, Christmas is over and 2007 is just around the corner. I hope this has been a great year for you. But regardless, we must now look forward to the coming year and all that it has in store for us. I'm not a huge fan of resolutions for the new year. I find I'm not that great at keeping them. But I see nothing wrong with taking stock of where I am in my... Continue Reading

I love this time of year. It remind me just how fortunate I am. While many people across the country will be looking forward to spending some extra time with their families over Christmas, I get to spend as much time with my family as I want every day of the year. That was always one of the big motivations for me as an online publisher: I wanted to be free to decide when to... Continue Reading

As I travel to conferences and receive email from people, the questions I am asked have a recurring theme. One of the most frequent questions is not so much about technology as it is about individuality. The question is, "What kind of web site should I build to make money online?" And that, my friends, is the wrong question. The right question is not about web sites or keywords. The right question is about you. Continue Reading

Are you overwhelmed? I don't know about you, but I can get involved in so many projects that I occasionally feel like my brain is going to explode. Someone get the duct tape! The reality of the situation is that there is more opportunity on the web than anyone can possibly grasp. You may already be succeeding online... ... or you may be struggling. I've been both places at various times in my life and... Continue Reading

Last night, my family and I went to see Glenn Beck at the Mabee Center in Tulsa. For those not familiar with Beck, he claims to have the third most popular radio show in the country. I guess that would be behind Limbaugh and Hannity. I started listening to Glenn a few years ago when his program began airing on our local radio station. He says that you need to listen to the show for... Continue Reading

I occassionally receive email that looks like this... "Dear Joel, I have purchased your ebook and applied your strategies to my web pages. It's been a week and I am not making any money. It just doesn't work" Welcome to our microwave society. We want our popcorn done in sixty seconds. And if we can get someone else to put it in the microwave and prepare it for us, all the better. So what is... Continue Reading

I had two telephone consultations today. One of them was scheduled with a client. Another was spontaneous with a contact that I met at a seminar a few months back. But both of them had something in common. Each person was trying to figure out how they could create a profitable business online. Continue Reading

There are many activities one can partake in in order to grow their business. Whether engaging in the creative process, developing product and/or services or executing a long-term vision, all components are critical to success. However, I have found that one activity stands above the others in terms of long-term value to me personally, and to my business. Thus the title of my post. Continue Reading

I am sitting in Chicago O'Hare airport reflecting on this past weekend. Yes, I am taking the long way home from North Carolina, but you do what you gotta do. Anyhow... Continue Reading

Launching a new product can be both an exhilirating and terrifying experience. The thrill of launching out into the unknown is matched only by the trepidation in wondering if the launch will fail. However, it doesn't need to be this complicated. Continue Reading

I don't know why, but this sad story got my attention. A couple idiots took someone's 2-pound Yorkie and punted it like a football, killing the poor pup. A Priest Lake man killed his neighbor's 2-pound miniature Yorkshire terrier by kicking it into the air like a football, police said, and authorities have charged him with animal cruelty. Jelani Lewis and Jessica McKenzie say they are outraged at the death of their 17-year-old pet, Gizmo... Continue Reading