Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I've been wanting to meet Jason Calacanis face-to-face for some time. For those that don't know, Jason is the co-creator of Weblogs, Inc., which was sold to AOL for $25 million. I'm at Affiliate Summit in Las Vegas where Jason Calacanis delivered the keynote address this morning. I really didn't know anything about Jason as a person, so I was looking forward to an insightful talk with fresh ideas. Wow, was I in for a... Continue Reading

One of the most frequent comments I got during the launch of Instant AdSense Templates was how good the copy on the page was. Tons of people told me that the offer was just irresistable and that the copy sizzled! Some of the best Internet marketers have learned what they know about writing copy from Dan Kennedy and Bill Glazer. Continue Reading

I remember receiving an email from someone in early 2005, just after the first edition of my ebook had come out. He asked me if I was interested in doing a "JV". Being mostly ignorant of Internet marketing jargon at the time, I only knew JV to mean Junior Varsity. Since that time, I have found out that JV means Joint Venture. And Joint Venture means MONEY. Continue Reading

I just got back from one of the the most educational and inspiring seminars of my entire life. My friend, Jeff Walker, suggested that I go to Armand Morin's Big Seminar in Los Angeles. On his advice, I registered just a couple weeks ago. It cost $2000, but I trust Jeff and took his advice. Words cannot describe the weekend I just experienced. Continue Reading

When I first heard that Tim Burton was doing a version of Charlie and the Chocolate Factory, I thought "Oh no. He's going to butcher it." Don't get me wrong. For the most part, I like Tim Burton's work. Yes, he is bizarre, and probably somewhat twisted. But I like his creative flair. I enjoy his unusual characters and camera angles. But I also have read Charlie and the Chocolate Factory and thoroughly enjoyed Willy... Continue Reading