We knew it would happen. It always happens. Not long after Twitter's popularity hit the stratosphere, the spammers began swarming. Now direct messages boxes are packed with Mafia invitations, follower lists have been infiltrated by pornbots, and I had to put up with dozens of impostors trading on my name before my verified account was able to show who's really me. Whenever something gets big and successful on the Internet, you can bet that there... Continue Reading

Hardly a day goes by that I don't hear about a new Twitter app, web tool or other utility created to make the use of Twitter easier or more interesting. It's pretty hard to keep up with them. And it's pretty rare that I endorse a tool or app. Just as I wait to see new sites pick up steam before jumping on board, I usually don't start using new tools until they demonstrate widespread... Continue Reading

Twitter isn't the only microblogging service on the Web. It's not even the best microblogging service on the Web. In Twitter Power, I describe a number of sites that also let members post short notes to tell friends and followers what they're up to. Plurk, for example, is alive and kicking, and it looks great. It has neat icons, a clever, horizontal timeline and all sorts of add-ons and gizmos that make it look a... Continue Reading

I've had a ton of different business ideas. At the time I dreamt them up, they all looked like winners. It didn't always pan out that way. There have been a number of business ventures that I've started only to see them fizzle and die. It's just a part of business. No one ever goes through life without making a mistake. Continue Reading

A few months back, Twitter announced their Verified accounts program. Essentially, they would put a "Verified" badge on accounts that were deemed to be genuine. This is especially important for people with a high profile, where there are bound to be imposters. For the past two years, I have had at LEAST seventy (70) or so imposters. Usually, they sign up with a derivative of my name, post my photo on the profile, and proceed... Continue Reading

Twitter looks so easy, doesn't it? You don't have to plan and research like you do when you're writing a blog post. You can write whatever's on your mind and hit the Update button. Random thoughts make for perfectly good tweets. You don't have to think about search engine optimization. Tweets do turn up on Google but links in tweets don't count towards page rank and there's no way - or reason -- to optimize... Continue Reading

One of the most exciting developments that has occurred on Twitter in the months since I put together Twitter Power has been the release of all sorts of statistics about the site. We've learned, for example, that many of the site's users are middle-aged, high earning business types rather than the kids that create pages on MySpace. We've found that only a small proportion of Twitter's users are writing most of the tweets while the... Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

I love it when academics launch studies of the entrepreneurial world. Sometimes, they come up with truly valuable and fascinating information. I can't think of any off-hand, but I'm sure they must do sometimes. More usually though, the buffoons claim that their observations have discovered something truly amazing and revolutionary... something that those of us who were actually doing it knew all along. While the prof. is getting another publication and a nomination for a... Continue Reading

I've been talking about social media a lot lately and one of the questions that comes up time and time again is how effective it is. It's not an easy question to answer. Ask me how effective an AdSense placement is and I can open my AdSense journal, look at the stats and tell you exactly how much extra I earned when I moved an ad unit on that page from here to there. I'll... Continue Reading

I'm scared of change. There, I said it. It's not big news though. Everyone is scared of change. Change is a scary thing. It means giving up what you have now for something better that you can only hope you'll have in the future. It's risky. It's dangerous. It's disruptive. It's also thrilling, exciting... and inevitable. Continue Reading

In my book, Twitter Power, I describe a number of different kinds of tweets that twitterers are posting on the site. I talk about news tweets and customer service tweets, random thoughts and feedback, and a whole lot more besides. I explain how businesses are using them, why they work and how to make them work for you. You don't have to use all -- or any -- of those tweet models if you don't... Continue Reading

A recent question in USA Today by Steve Strauss in the "Ask the Expert" column asked the question, "Should Entrepreneur's Twitter?" Mr. Strauss answered the question with a definitive "No" and gave several reasons. One must wonder how someone who so clearly does not understand Twitter was able to speak as an "expert." As a true expert on the subject, I wish to set the record straight and dissuade entrepreneurs from acting on Mr. Strauss... Continue Reading

When I started work on Twitter Power at the end of September 2008, I had about 5,000 followers. That was a pretty good amount back then: it was only a year ago that Twitter's blog was reporting that anyone with more than 80 followers was among the site's top ten percent of users. Boy, have things changed! Continue Reading

Twitter has experienced massive growth in the past year, with the number of people signing up each month accelerating. It has also become the media darling of the day. It seems that everyone is Twittering. However, with only 10-12 million people on the site, its clear that everyone is NOT Twittering. Don't fret. They will be soon. So where is the media paying the most attention to Twitter? You guessed it. It's all about the... Continue Reading

With Twitter becoming such a powerful force on the social media scene, there are those who get it and those who don't get it. There's a certain number of the "don't get it" crowd who will invariably take an outright aggressive posture and make a statement like this... "Twitter is a waste of time. Who cares what you had for breakfast?" Many on Twitter will hem and haw about the content of the question, almost... Continue Reading

Now that my book, Twitter Power, is moving up the charts (#15 on Bookscan last week!), I have a lot of people asking me how effective Twitter actually is for business. Certainly, it is difficult to put a price tag on relationships that have been built on Twitter. It's also very hard to quantify the effects of branding on a Twitter profile page correctly designed. But the question remains... Does Twitter use convert to sales? Continue Reading

Whenever I sit down to write a book or prepare a talk, I always have one goal in mind. I want to make it easier for other people to achieve success. That's easier... not easy. I know my limitations. And I know Internet marketing. And I know that there's no such thing as a successful Internet business that was built easily. Continue Reading

How many people REALLY use Twitter? And what percentage of people account for most of the activity on Twitter? These are questions I posed on Twitter today. I asked "Would you say that 1% of Twitter members do 99% of the tweets?" Some answers from my followers and some of my own research has uncovered some interesting data. Continue Reading

It's been assumed that the more followers you have on Twitter, the more power you have. However, I think true Twitter power comes from the ability to have your followers follow your links. That's why I am not using TinyURL to shorten my urls any more. I am using Twitpwr.com. Dan and I discussed this new site on Joel Comm LIVE! today. We also answered questions and revealed our new iPhone application. Watch the replay... Continue Reading

Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading

Click Here to Order continues to sell very well and is showing up in more and more stores. I'd love to hear your CHTO Sitings if you spot it in your city or town. However, thanks to my friend Michael Copeland, I've discovered a way that you can read my new book for free and get some extra bonus material along the way! How can that be? Continue Reading

I was on Twitter the other day, noticing that I had passed 3300 followers (thanks everyone!), and also noticed that Twitter has no slogan. Well, there's "What are you doing right now?" But that's so 2007. So I asked my followers for some ideas for new Twitter slogans. Here is sampling of the responses I received... Continue Reading

Social Media is all the buzz right now. It started with MySpace, continued with YouTube and has brought about Facebook, Twitter and a host of other sites promising the help people interact in new ways. These sites have become very popular and two were purchased for a tidy sum. Rupert Murdoch's News Corp purchased MySpace for $580 million and Google bought YouTube for for $1.65 BILLION. I'm sure the boys from Facebook and Twitter have... Continue Reading

While attending an Internet marketing conference in Chicago, I spent a lot of time networking with my peers. As I sat at the dinner table last night, I noticed that a bunch of us were twittering on our handhelds. Simon Leung, Donna Fox, Eric Farewell, Anik Singal and several others had their PDAs or phone out and were twittering away... sometimes to each other other, even though they were sitting across the table from each... Continue Reading