What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

I like to think I've come a long way since I first started turning The Dallas/Fort Worth Software Review into WorldVillage.com. I now have a string of profitable websites. I speak regularly at conferences across the country. I've produced a top-selling iPhone app. And I've written a bunch of books, including a New York Times bestseller. But I know I didn't do any of this alone. Not only did I always have the support of... Continue Reading

Many of the people who turn to Internet marketing do it because they feel that their career ladder has got stuck. They work hard, they're ambitious, they know they've got drive, skills and talent but their boss isn't giving them the breaks they need or their company just doesn't have anywhere higher for them to climb. So they start dreaming of branching out on their own. If they build their own career ladder, they think... Continue Reading

There are lots of great things to say about being an Internet entrepreneur. You get to be your own boss, setting your own hours and working from home if you want. You get to define your own goals and connect your earnings directly to your efforts. And you get to be in full control of your life, instead of working a J.O.B. that you just can't stand. All of those things are true but there's... Continue Reading

I love meeting people who are just starting out as Internet entrepreneurs. I love their enthusiasm, I get a thrill out of hearing their plans for the future, and I pick up a buzz from their energy. They've got J-O-Bs that they often H-A-T-E. They've got every motivation they need to swap their spare time for marketing time, and they absolutely believe that it's only a matter of hard work and patience before they'll be... Continue Reading

"Focus on what's meaningful, not what's measurable." I wish I'd said that. It wasn't me though. It was Warren Buffet, a man much smarter -- and a great deal wealthier -- than me. And not surprisingly, it's great advice and it's especially important for online marketers. The Web gives us access to all sorts of figures. Our AdSense stats tell us our clickthrough rates, our eCPMs, how our channels are doing and of course, our... Continue Reading

I'm about to share a hard truth with you. I hope you are sitting down, cause here we go... Most of the people reading this newsletter will never make money online. Ouch. Sure, read it again. You heard me right. Now before you go questioning me, calling me insensitive or flat out cursing me out, let me say this... Continue Reading

If you saw The Next Internet Millionaire, you will remember our third runner-up, Thor Schrock. Thor is an impressive guy with a natural ability to speak and a strong desire to succeed. He is very creative and he's about to demonstrate that creativity to the world. Thor is taking on the task of creating his own reality show, The Top Affiliate Challenge. Unlike my show, Thor is seeking to broadcast his show much closer to... Continue Reading

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

A few years ago, making money on the Internet was a breeze. All you had to do was open the dictionary, register each of the words you saw on the page as dotcoms and sell them to someone in California for the price of a South American country's national debt. It doesn't quite work that way any more. These days, domain name buyers want to see figures. They want to know how much traffic a... Continue Reading

Recently, I told you that I was pulling out of the Bookwise program. It looked like a good opportunity -- it still does look like a good opportunity -- but when they objected to the domain name I was using to profit from it, I decided to leave. One door closes... and another one opens. I've been playing around with AuctionAds, and I have to say, I've been very impressed. AuctionAds lets you put eBay... Continue Reading

Whenever I see a news story about Google's development plans, I usually give it a read, make sure it's not going to affect my AdSense earnings... and daydream for a minute or two about running a multi-billion dollar business. Google's recent spat with eBay though caught my attention. It was one of those rare times when Google's news could actually affect my income. In case you missed it, Google scheduled a party to promote its... Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

Thank you to those who submitted questions on my blog yesterday. I really appreciate your input and will be sharing some exciting news with you soon. By now, you probably know that I like to provide as much free information as possible. There is a lot of worthless junk passed off as valuable in the Internet marketing niche, and I like to make sure you get good stuff for absolutely nothing when possible. In celebration... Continue Reading

I'm sitting at the airport in Atlanta, Georgia, awaiting my return flight to Colorado. After living on the front range for nearly three months, I already find myself missing the beautiful mountains and am eager to get home. I wanted to send this newsletter today because I have just spent the last few days at Big Seminar #9, where I had the privilege of speaking to four hundred attendees and teaching how anyone can make... Continue Reading

Ever since Google changed its Terms of Service to allow publishers to place other ad programs on AdSense pages -- provided those other ads don't look like Google's ad units -- publishers have been wondering how to make the most of this bonanza. It's like telling a child he can put as many different types of cake on his plate as he wants. On my blog for example, I'm using Kontera's text links to supplement... Continue Reading

I love the way Google works. The company has created a fantastic system for turning space on Web pages into fat checks. Even though it's got a bunch of competitors all with their own methods of delivering contextualized ads, Google is still top of the pile. But not everything Google does is as big a success as AdSense. Its referral programs, for example, never brought me a great deal of revenue. I haven't heard of... Continue Reading

I hope it got your attention, because what I am about to share with you can be HUGE. And I have THREE things I need to share with you. So be sure you read all the way to end or you might miss out on the best stuff! Ok, here's the deal (pardon my excitement, but this really is big!) As you know, AdSense is not the only contextual advertising service on the web. Google... Continue Reading

There's a look that I've seen way too many times. It doesn't happen often, but even once is enough. I'll be standing in front of an audience at a conference or teaching a class, and I'll see my audience's eyes glaze over. Instead of looking at me, they start looking at the conference program or at their watch or at anything but me. It's a look that says I've lost them. Whenever that happens, I... Continue Reading

I'm always going on about the importance of great content. It really is the most important thing you'll put on your website. Sure, the way you format your AdSense units is important. The affiliate products you choose to promote will affect your earnings. The design and layout of your page will determine whether it looks professional and invites users to stick around and come back for more... or send them screaming back where they came... Continue Reading

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

As an AdSense publisher, one day can be much like another. Each day, you update your content, check your stats and make sure that your traffic is flowing freely. With users coming, clicking and giving you income all day every day, it can be very easy to forget which day, week or even season it is. That’s a waste of an opportunity. It’s also not true that Internet time is separate from real time. You... Continue Reading

I've been looking back at what's been happening in the world of AdSense over the last ten months or so... and I've been amazed at what I've found. I was able to count at least fifteen innovations that could affect the way publishers earn through AdSense. Some of those changes, such as larger image ads, are relatively minor. Others, such as video ads and multiple channels for ad units, have the potential to radically change... Continue Reading

One of the fastest ways to get started with a web site is to create a blog. Absolutely anyone can get started with blogging in less than FIVE minutes by setting up a free blog at Blogger.com. Yes, it's free. Once you get the blog set up, follow their simple instructions for creating your blog content. And then, the real fun starts... Continue Reading

My good friend Lee Dodd, who I feel is the king of online forums has recently rocked the forum world with the creation of Earners Forum. Watching the growth over the past 2 weeks has been an amazing experience, seeing the forum go from nothing to more than 1,000 members and 15,000 posts. Continue Reading

If you are an AdSense publisher, you know that Google tells you very little about your ads. They tell you how many ads you have displayed. They tell you how many ads have been clicked. And they tell you how much money they are paying you. If you use channels, you are able to gather a bit more data regarding the success or failure of a page or an ad to deliver revenue. But other... Continue Reading

I just got back from one of the the most educational and inspiring seminars of my entire life. My friend, Jeff Walker, suggested that I go to Armand Morin's Big Seminar in Los Angeles. On his advice, I registered just a couple weeks ago. It cost $2000, but I trust Jeff and took his advice. Words cannot describe the weekend I just experienced. Continue Reading