Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I've seen some really clever things done with ads on the Web. I've seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad. But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the fact that its ads were so unobtrusive. When Chitika created its eMiniMalls and then its Premium ads, I thought the... Continue Reading

It's been an interesting week in Apple-world. A few months ago, a news story broke that Apple was rejecting certain applications based on their "lack of utility." The application that made news was a fart app that allowed the user to simulate flatulence noises on their iPhone. Like most guys, I have to laugh. I don't know why. It's in our genes, I guess. Anyhow, at the same time, similar applications were submitted to Apple... Continue Reading

NOTE! - This issue has been resolved by American Furniture Warehouse customer service as of February 22nd. Please see this blog entry for the rest of the story. We now return to you the initial entry as originally posted... American Furniture Warehouse in Fort Collins, Colorado is officially on my "naughty" list. I write this entry today as an open letter to Jake Jabs, owner of this furniture chain. Since we moved to Colorado this... Continue Reading

I got invited to the beta test of the MSN AdCenter a month or so ago. Not many people have had the opportunity to advertise via MSN, so I thought I would give it a a try. I finally got around to running a test campaign to promote my AdSense ebook using their contextual ad system. MSN rejected my ads! Continue Reading

I can't tell you how many times people have walked up to me at Yanik Silver's Underground Seminar and said, "You're Joel Comm!" Usually, I get a dumbfounded look on my face, look down at my badge to confirm their suspicions, smile, and look back up them... saying, "why, yes I am!" It's an incredilby humbling experience, actually, because I'm the same guy that I was before anyone thought of me as the AdSense guru... Continue Reading

Courageous people take courageous action. I applaud South Dakota for being the first state to stand up for women and the unborn in the battle to put an end to the culture of death. I have no doubt that the history books in the future will reference two points when discussing abortion in America. Continue Reading

Is Ted Turner relevant to anyone anymore? Listen to what this buffoon had to say at the National Association for Television Programming Executives's conference Tuesday. "While FOX may be the largest news network, it's not the best." (sour grapes because they are beating Turner's CNN?) He followed up by pointing out that Adolph Hitler got the most votes when he was elected to run Germany prior to WWII. He said the network is the propaganda... Continue Reading

It's gonna get heavy folks. Hang tight. On the heels of Sunday's "Pro-Choice" march in the nation's capitol, I continue to be dumbfounded by the rhetoric of these people. Underneath the surface of "women's rights" lies multitudes of women wounded by their choice to kill their own babies. Let's face it. This argument is NOT about abortion. It is about whether or not the "fetus" in the womb is a life. If it is not... Continue Reading

This is hilarious. Wal-mart cashiers are not necessarily the nuclear physicists of the world (and neither am I), but Alice Regina Pike of Georgia apparantly believes they are dumber than a box of rocks. The 35-year-old woman tried to pass a $1 million bill at one of Walmart's superstores. The Covington Police Department reports that Pike was attempting to pay for $1671.55 in merchandise with a $1,000,000 bill. The Wal-Mart clerk called over her manager... Continue Reading

What happens when you combine one the best-selling rock albums of all time with one of the best films of all time? Strange stuff. Filmed in 1939, The Wizard of Oz is an enduring classic from the Golden Age of Hollywood. Who hasn't delighted in the wonderful tale of Dorothy Gale and her journey into the weird and wonderful land of Oz? Dorothy, Toto, Tinman, Scarecrow, Cowardly Lion, Wicked Witch of the West, Glinda the... Continue Reading

I have been into computers since the TRS-80 Model I came out in the late seventies. I am not a programmer, but I can put a PC together from scratch, install an operating system and just about any software. I can tweak a machine under the hood and have been able to solve just about any problem I have encountered. To my family, friends and associates, I am the local computer guru. But even I... Continue Reading

Not be confused with my groundhog day rant a couple weeks back, this entry concerns itself with the title of the Bill Murray film from 1993. Caddyshack was funny. Ghostbusters was trendy. The Razor's Edge was dramatic. But Groundhog Day is Bill Murray's finest hour and comes in at #10 on my list of The 15 Best Movies Ever. Groundhog Day is the story of Phil Connors (Murray), a cynical weatherman who feels he is... Continue Reading

Say hello to Mr. Jeffies, the dog with the largest ears in the world as now recognized by the new 2004 Guiness Book of World Records. Mr Jeffries is a Bassett Hound, and his ears measure 11.5 inches each! He lives with his owner, Phil Jeffries, in West Sussex, England. The dog's full name is Knightsfollie Ladiesman and he is the grandson of Biggles, the face of Hush Puppies shoes. His ears are insured for... Continue Reading

I am completely dumbfounded by the heat that Mel Gibson is catching for his film, The Passion. In an age where "tolerance" is preached as a virtue and the First Amendment is wielded as the rationalization for every kind of aberrant behavior, I am amazed at how intolerant and oppressive some people are being in regard to Mel's upcoming movie. I've covered this some, here and here, but this latest news chaps my hide. The... Continue Reading

I decided to go check out the new Aspen Athletic Club that is opening just 1.5 miles away from our house. Mary and I have been talking about joining a club for a while, so I thought I'd stop be on my way to work. The actual club is still being built, but they have a temporary facility set up where they can sell memberships. I don't like long sales pitches and I had more... Continue Reading

Just picking up on this story? You may wish to click here to read so far So Ken and I created The National Software Review (not very pretentious, huh?). Ken did a great job on the design and interface, but I have to laugh in retrospect. We coded a password scheme into the interface so that you would have to email us wih a randomly generated code in order to access the magazine. It was... Continue Reading