Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Alright, so maybe it wasn't the legal dispute of the century. But you've got to admit, for two little iPhone flatulence apps, we sure did make a stink! As you may recall, the fun and games began when Air-O-Matic, the creators of Pull My Finger, contacted me with a demand for $50,000. Why? They claimed that my use of the phrase "pull my finger" in a small portion of our online marketing campaign was responsible... Continue Reading

Editors are newspapers, radio shows and television programs are human beings, just like the rest of us. They have deadlines to meet and a never-ending stream of work they must do in order to deliver newsworthy content to the public. You can imagine how difficult it must be for them to find quality sources for stories on a regular basis! Continue Reading

I use Twitter very naturally. I rarely schedule a tweet. If I have something to say, I say it. If I feel the notion to reply to an @joelcomm tweet, I reply. If I want to take photos while on the move, I'll use Tweetie and Twitpic. And if I want to talk business, I talk business. I am not on Twitter all the time, but I also do check in at least once/day to... Continue Reading

Here's a confession... Not every idea I've had has been golden. In fact, I can say that many of the business ideas I've tried have managed to bring me... well, let's just say something was funding one or two lunches per week. That's one of the advantages of marketing. Everyone gets to know about your successes but your failures just fade away. Continue Reading

You already know that most small businesses fail. It's a warning that's been given out to every entrepreneur with an idea, drive and the imagination to succeed for as long as people have been saying, "I should be working for me." Well, here's something you probably don't want to hear. Most blogs die too. People start them with the best of intentions. They tell themselves that they'll write every day, they'll pick up masses of... Continue Reading

On September 11th, 2008, I received an email from Matt Holt at John Wiley and Sons Publishing. Matt asked me if I would write the definitive guide on Twitter for business. And he wanted me to write it FAST. As in, we have to have the manuscript in a couple months so we can release it by February of 2009. Wow, that IS fast! Continue Reading

It's an unplanned Joel Comm LIVE! featuring Internet marketing discussion, a new top ten list, and a reference to the new bacon-flavored spread. Joel's mom drops into the chat room and we talk about upcoming product launches. It's fun and games with a side helping of useful instruction. Check out this week's episode now! Continue Reading

Every Internet business -- every business of any sort in fact -- starts in the same place. In the future. Most entrepreneurs think first of how they want their business to look when it's all set up. They imagine the products prepared, the marketing streams in place and the revenue flowing in while they relax and cash the checks. Continue Reading

No, this isn't another invitation to a webinar. (There will be another of those along soon, don't worry.) And it's not about another live video release. (There will be another one of those soon too.) In fact, it's not about me at all. It's about you. Continue Reading

Stuck for a blog post? Fed up writing how-tos and list posts? Want to write a piece of content that will not only be original, unique and genuinely interesting but which is almost guaranteed to deliver at least one return link from a targeted traffic source? So try Continue Reading

The long-awaited day has arrived. Not only is Apple releasing the brand new iPhone 3G phone, which promises to do everything but do your dishes, but they are also releasing the new iPhone 2.0 firmware which promises to bring new functionality to current iPhone hardware. I woke up early today and plugged in my iPhone to find that the 2.0 update had rolled out to my area. I told iTunes to download v2.0, backup my... Continue Reading

Question: What is the one of the biggest obstacles that people have to creating an online business? Answer: Building a web site! I have a confession to make. I am NOT an expert at building websites. In fact, I hire out all website design and creation. I am just not good at it. But what if you can't afford to pay someone to do it? Continue Reading

Just got a fun email from the Google AdSense team. They have printed up a batch of AdSense stickers and are offering them for free. All you need to do is send a self-addressed stamped envelope to them and they will drop a sticker or two in it for you. AdSense has been good to me, so I'll probably find a good place to put my sticker. Would it be sacrilege to deface my Macbook... Continue Reading

I try to be very transparent about the ways I make money on the web. It's really no secret and I've nothing to lose by sharing this information with you. I don't like to hold back as that doesn't contribute to your success at all. So I'm about to reveal one of my biggest secrets for profiting online. Ok, it's really more along the lines of "incredibly obvious", but I'm amazed at how many people... Continue Reading

I consider myself a fortunate person. Every day, I sit in a beautiful office, surrounded by great people and look out of my window towards a fantastic view of the Rockies. I think it's a great thing. Not everyone agrees with me. I know that lots of people want something different. They want to work from home. Continue Reading

When I was at Blogworld last week, I came upon the booth of a company called "Entrecard." Their display caught my attention and I introduced myself to the CEO, Graham Langdom. To my surprise, Graham is also the creator of The Million Dollar Wiki. The reason I was surprised is that I had become familiar with that site the week before and had purchased a few pages on the site! Anyhow, knowing how innovative Graham... Continue Reading

The blogging world is cursing the big "G" and scratching their heads as their Google pagerank has suddenly taken a turn for the worse. Not unlike a stock market tumble, this change caught everyone off guard and has left many bloggers and content-based sites wondering what they did wrong. The pagerank algorithm has been a supposed indicator of the authority and value that Google has placed on a web page. On a scale of zero... Continue Reading

I had the pleasure of enjoying the company of my brother and his family this past weekend. They live in suburban Chicago, so it was a treat for them to come to the mountains and enjoy a little slower pace for a few days. By the way, you'll want to watch for my bro. He is a brilliant CPA with some keen insights into money management. I foresee a website and a book in the... Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

Nickelmania strikes again! Right, I know. What the heck is Nickel-Mania? It's the brain child of Gary Ambrose. Basically, Gary releases one of his tremendous products and starts the price at a nickel. That's just five cents! And with each person that purchases, the price of the product goes up a little bit at a time. Continue Reading

*** This just in! *** Actually, TWO things just came in. Please read both items carefully... 1) I JUST received an email from John Reese, the Internet marketing legend who created the now-famous Traffic Secrets course. When this course came out, it was considered pricey, and somewhat out of reach for people. Don't get me wrong... At $997 it was worth EVERY penny. But STOP THE PRESSES! John just told me that his inventory is... Continue Reading

NOTE! - This issue has been resolved by American Furniture Warehouse customer service as of February 22nd. Please see this blog entry for the rest of the story. We now return to you the initial entry as originally posted... American Furniture Warehouse in Fort Collins, Colorado is officially on my "naughty" list. I write this entry today as an open letter to Jake Jabs, owner of this furniture chain. Since we moved to Colorado this... Continue Reading

I hate it when it happens. I'm sure you do too. You've set up your site, you've optimized your ads, you've watched your income rise and at last you're getting your rewards. Each month you receive a nice fat check from the generous people at Google. And then all of a sudden, the numbers start to shrink. You haven't changed a thing. Your ad units are still in the same places. You're still discussing the... Continue Reading

Don’t you just hate it when someone comes along and spoils all the fun? For a long time now I’ve been recommending that publishers put little images next to their AdSense units to draw users’ eyes. So if you were showing ads for televisions and cameras, then you could put pictures of televisions and cameras right next to the ad unit. Your unit would have all the eye-catching attention of a graphic ad without the... Continue Reading

I've been getting a LOT of email about Google's new policy change related to their AdWords program. Thousands of advertisers had the prices per click raised DRAMATICALLY overnight. It has been very costly for some, perhaps unfairly so. Are you one of the people that got hit by this Google "slap"? Are you still trying to recover and to find your lost traffic? Many people have pleased with Google to let them have the lower-cost... Continue Reading

Bionicles. A Lego creation that has an incredibly rabid fan base and has spawned numerous made-for-DVD videos and a comic book series. Why am I writing about Lego Bionicles? Because my son has been collecting them for years. And because he just dropped over $100 on the newest sets to hit the market and is incredibly upset. So much so that he is returning them to the store, disheartened and disappointed. I suggested that he... Continue Reading

It was a pretty exciting day yesterday. The UPS man dropped four boxes at my front door. I instantly knew what they were. Carrying the boxes insides, I quickly found scissors and gently cut the tape that sealed the cardboard boxes. It was just as I had expected. Books. Dozens of copeis of the same book. My book. It had finally arrived... Continue Reading

Ok, so it's February 18th. But the snow is blanketing the ground in the Oklahoma City area and it finally feels just a little bit like Christmas. Well, winter at least. Just two days we were enjoying temperatures nearing 70 degrees and sunshine. The cold front blew in and the temperature dropped 30 + degrees in a matter of minutes. Continue Reading

I just got back from one of the the most educational and inspiring seminars of my entire life. My friend, Jeff Walker, suggested that I go to Armand Morin's Big Seminar in Los Angeles. On his advice, I registered just a couple weeks ago. It cost $2000, but I trust Jeff and took his advice. Words cannot describe the weekend I just experienced. Continue Reading

I will never forget the thrill of seeing my first video game. Pong opened the doorway to electronic gaming bliss and most in my generation have never looked back. I remember when Space Invaders and Asteroids came out, displacing the pinball machine as the game du jour. I remember begging my father for a Fairchild video game system, the predecessor to the Atari 2600. I remember playing games on my TRS-80 and being absolutely floored... Continue Reading

Tonight, I grudgingly sat through War of the Worlds. I went with Mary and another couple because we wanted to do something and all the other movies looked like garbage. The movie promised that I would be "on the edge of my seat". And I was. But that was only because I was slumped so far into my chair that my butt was hanging over the edge of the seat. With the exception of some... Continue Reading

I've been developing a new site with a cool gimmick. It's called DropThatName.com. Sounds kind of weird, huh? It's not like "hey my name is Rudolpho and I don't like it so I am going to drop it". Nope. Nothing like that. Drop That Name! is a place where anyone can brag about their "brush with greatness". Who doesn't like to tell tall tales of their encounter with politicians, movie stars, rock stars, authors and... Continue Reading

I saw The Passion of the Christ last night. I have to agree with something Glenn Beck said after viewing the film. It's unreviewable. Yet, there is so much to say. I hope you will endure my babbling to find something worthwhile in the words to come. By now, you have heard about this movie. I have been writing about it for nearly 9 months now as the opening day has drawn closer. One entry... Continue Reading

The democratic presidential primary run is one of the most entertaining current affairs that I have seen in a long time. You've got Howard Dean screeching like a lunatic. Wesley Clark is denying statements that he made on video tape, clearly enough for even my children to pick up on. Joe Lieberman has the charisma of wall paint. Al Sharpton and Dennis Kucinich are loud of mouth but small of significance. And now there is... Continue Reading

Yes, I just got back from Chicago. No sooner than I drove home for the airport and dropped my family off at home did I get back in the car and drive BACK to the airport. Destination? Boulder, Colorado. Reason? I'd tell you, but it is highly classified. Actually, I am at a "meeting of the minds" with a roomful of Internet entrepreneurs. Boulder is beautiful and the weather is great. Wish you were here. Continue Reading

Finding a church to worship at while out of town is always a challenge. You just never know what you are going to get. As it turned out, I opened the yellow pages, placed a call to a church, asked a couple questions and decided that I had found a place. Redeemer Bible Church is a medium-sized church about five miles from the falls, just off the highway. The church placesa high emphasis on music... Continue Reading

Mary and the kids needed to take some extra time for school today, so I dropped them off at the Cleveland Public Library. I then excitedly drove down the street to the Rock and Roll Hall of Fame. I've always want to visit this place and was thrilled to have the opportunity. The architecture of the building was very cool with a wide open atrium and six levels of exhibits. I only had a couple... Continue Reading

Drop whatever you are doing (unless you are sending me money) and go download a copy of Chicken Shoot. Developed by Zuxxex in Germany, this game is a blast. The animations are a riot and blasting the chickens is just plain fun. Continue Reading

This has been one crazy week. We run three web servers on a T1 line. This week, every single one of them crashed, a couple of them more than once. I've seen a power supply blow and begin smoking. I've had a motherboard go bad. I've got two hard drives that are failing. It has been an insane week for web servers. When WorldVillage.com failed this week (ie: smoking power supply), I decided it was... Continue Reading

I am eager to get past this leveling off in my metabolism. It's falling off a bit slower this week, but I remember this happening last time. It seems like I am going nowhere and then the bottom drops out and more pounds falls off quickly. I've been VERY good about my eating habits. I had some Thai food for the first time yesterday. It was a spicy chicken with white rice, bamboo shoots, carrots... Continue Reading

This is getting old REAL fast. We just came out of the storm shelter. We had some rotation go right over our neighborhood. Fortunately, no twister dropped down out of it. Weather throughout central and eastern Oklahoma is bad today. I'm ready for tornado season to be OVER! But I sure am glad I put in the storm shelter last year. Continue Reading

It was touch and go early this week as the shocking news hit the wires. News so terrifying, so insidious, and so darned ridiculous that many were questioning whether or not the pod people had taken over. Of course, I am speaking Stephen Joseph, the moron (re: attorney) in San Francisco (where else?) who filed to BAN Oreo cookies in California. Why? He said the popular cookie contains a life-threatening compound called trans fat. EEEEEEK... Continue Reading