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New FTC Rules for Testimonials and Endorsements in Marketing

Posted on October 10, 2009 08:54 AM

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

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Keeping It Positive

Posted on November 24, 2008 08:00 AM

If you've got nothing nice to say, say nothing. It's a great rule to follow when you're offline. Online though, saying nothing just isn't an option. As an online publisher, you have to publish. You have to keep a steady stream of new content appearing on your website so that your users will keep coming back, your ads will keep appearing... and your money will keep rolling in Continue Reading

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An American Carol: A Review

Posted on October 3, 2008 08:34 PM

I don't go to the movies much. I enjoy movies, I just don't enjoy the theater experience. Why pay top dollar to sit in a crowded cinema with chatty teens and people noisily crunching popcorn and nachos when I can buy or rent the DVD for less and enjoy the peacefulness and comfort of my home theatre. I choose to go to the Metrolux today in order to get a glimpse of An American Carol... Continue Reading

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iPhone 2.0 Release Crashes iTunes!

Posted on July 11, 2008 08:55 AM

The long-awaited day has arrived. Not only is Apple releasing the brand new iPhone 3G phone, which promises to do everything but do your dishes, but they are also releasing the new iPhone 2.0 firmware which promises to bring new functionality to current iPhone hardware. I woke up early today and plugged in my iPhone to find that the 2.0 update had rolled out to my area. I told iTunes to download v2.0, backup my... Continue Reading

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On our way to Australia

Posted on June 3, 2008 09:24 PM

It's been a long time coming. I've been asked to speak in Australia several times over the past couple years, but the timing just hasn't worked out for one reason or another. On Sunday, I will be speaking at a major event in Sydney, and I've decided to bring my lovely bride with me. Mary and I are currently in the International Business Lounge at LAX. It's still a few hours until we head to... Continue Reading

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It Never Hurts to Ask

Posted on May 25, 2008 12:57 PM

There are people who get things in life and there are those who don't, What's the difference? I find that those who get things and make more things happen are unafraid to ask for them. Whether we are talking about making the sale, getting a complimentary upgrade on an airline or getting a date, I find that there is an axiom that rings true across the board... "It never hurts to ask!" Continue Reading

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The King of Kong: A Fistful of Quarters

Posted on April 29, 2008 10:54 PM

When Mike Filsaime visited last week, he suggested that I get a the DVD documentary, "The King of Kong: A Fistful of Quarters". It is the story of a the men who are completely dedicated to owning the world record for the highest score in the videogame, Donkey Kong. Yes, you heard me correctly. There are people who obsess about having the high score for a videogame. After all, there is an entry in the... Continue Reading

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Ben Stein is Expelled

Posted on April 19, 2008 11:16 PM

I remember seeing Ben Stein for the first time in Ferris Bueller's Day Off. Who could forget the monotone deadpan teacher repeating "anyone... anyone... Bueller... Bueller". And then there was "Win Ben Stein's Money", a campy television quiz show that demonstrated Ben's ability to stand toe-to-toe with the best of them. I sure would have liked to have seen him go up against Ken Jennings. As a columnist for the Wall Street Journal and a... Continue Reading

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How NOT to Propose a Joint Venture

Posted on March 2, 2008 08:11 PM

I regularly receive joint venture proposals from people. A small percentage of them have some really good ideas and products, but the majority of them are not good at all. Today I received an email from a couple gentlemen in Australia. I hope the email and my response will be instructive for the recipients and for others as they seek to do joint ventures. Continue Reading

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Adobe Buzzword - Free Online Word Processor

Posted on December 17, 2007 05:13 PM

Buzzword. Defined as a word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons. But Buzzword is more than that now. Look out Microsoft Office... there's a new player in town. Adobe announced the launch of their free online word processor, Buzzword. And I gotta say, it is a class act. There is a simple registration requiring your name, email address and... Continue Reading

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Amazon Kindle Wireless Reading Device

Posted on November 23, 2007 12:10 AM

It was only a matter of time. Google is coming out with their own phone. But Amazon has beat the Big "G" to the punch with their own electronic device. It's called Amazon Kindle, and it appears to be a contender for the coolest device of the 2007 holiday shopping season. Imagine being able to access thousands of books wirelessly and read them on a crystal clear display anywhere you go. Continue Reading

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The 7 Figure Code

Posted on July 6, 2007 10:02 AM

It was fall of 2005. I was in Charlotte, North Carolina, preparing for my very first public speaking engagement. I would be speaking before an audience of 25 people who had paid to hear me and a handful of other Internet marketers share how we make our millions online. It was at this time that I had begun preparing the manuscript for my first traditionally published book. But I was lacking a title for the... Continue Reading

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Money Does Grow on Trees

Posted on June 14, 2007 11:02 PM

Pssst. I've got a secret. Actually, I've got a LOT of secrets. Do YOU want to know the secret? No, not THAT secret. "That" Secret is the biggest bunch of nonsense served to the public on a shiny platter all year. But that's a topic for another newsletter. ;-) Continue Reading

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The Great Global Warming Swindle?

Posted on March 16, 2007 02:19 PM

What's the truth about global warming? Is it as the media is currently reporting and as Al Gore's movie says? Or is it an issue being driven by a political agenda? I am skeptical, as I have already read much that debunks "An Inconvenient Truth" as "A Magnificent Lie". And now, a group of dissenting scientists have gotten together to create a documentary that makes it look like a tremendoes hoax. Whatever you currently believe... Continue Reading

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Ack! Did I Just Do That?

Posted on January 11, 2007 09:07 AM

Ack! It was the only word uttered by Bill the Cat of Bloom County fame. If you don't know who I am referring to, here's a quick refresher course. Bill the Cat And now that we are on the same page, I felt a bit like Bill the Cat yesterday when I received questions about my Monthly Templates membership program. They were very GOOD questions. And I can't believe that I blew it by not... Continue Reading

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DotCom Secrets Free DVD

Posted on December 12, 2006 04:13 PM

I remember when I bought my first DVD player, many years ago. I instantly fell in love with the high quality audio and video that came from the DVD. And I also loved the "special feature" aspect that DVDs allowed... deleted scenes, out-takes, behind the scenes documentaries, etc. I've got a DVD collection featuring over 750 discs to date. Now I just need time to watch them! And speaking of DVDs, my friend Russell Brunson... Continue Reading

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You Are The Expert

Posted on November 20, 2006 05:19 AM

When I first started playing around with AdSense, I knew nothing. Now, I like to think that I know a few things about AdSense, but I am still learning. Want to design direct-mail flyers? Don’t ask me. I haven’t a clue. Need to know how to fill a restaurant to the rafters every night? Never owned a restaurant. Not my thing. Want to build a deck? Follow my advice and you’ll just end up with... Continue Reading

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Premier AdSense Coaching Club

Posted on May 9, 2006 01:09 PM

Here's a copy of the news release that went out on PRWeb today. Edmond, OK (PRWEB) May 9, 2006 -- With Internet publishers looking for ways to monetize their sites, Google has become one of the most revered sites due to their contextual advertising program, Google AdSense. This text-based ad service is generating four, five, and six-figure incomes for many website owners. With this increased interest in this revolutionary revenue-generating program, site owners are looking... Continue Reading

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Yahoo Publishing Network

Posted on April 28, 2006 11:09 PM

Google AdSense is currently the reigning King of contextual advertising services. But the King always faces challengers to the throne. Kontera, Chitika and Intellitext have managed to absorb a small piece of Google's market, but they've barely made a dent thus far. So who can take on the 100 pound gorilla? Only another gorilla. Enter Yahoo! Continue Reading

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Junk Faxes Make Me Crazy

Posted on February 5, 2006 11:32 PM

There's only one thing I hate worse than email spam. It is junk fax spam. I got a fax machine so that I could send and receive important documents for my business. I use it for this purpose maybe once each week. But my fax machine is active far more frequently due to fax spam. I HATE junk faxes! So I decided to do something about it. Continue Reading

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What would you do for $7.00?

Posted on October 1, 2005 10:40 PM

I received an 8 1/2" x 11" envelope today addressed to my business. Real official looking stuff. I open it up and it is a notice of estimated cash payment and claim form for a class action suit. Apparantly, my company is a member of the Class in the Visa Check/MasterMoney Antitrust Litigation. Don't ask me how I got in the class. I have no idea. The cash payment that I am entitled to as... Continue Reading

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Vintage Computer Games

Posted on May 16, 2005 09:40 PM

For the past few years, I have been slowly building a collection which has taken over my closet. Having grown up playing video games, I was there when the first home PC was introduced. I remember the thrill of playing Hitchhikers Guide to the Galaxy as a text adventure. (Incidentally, you can now play online for free. I remember when the first person shooter was born in the form of Wolfenstein 3D. I was there... Continue Reading

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Air America Documentary

Posted on March 23, 2005 12:05 AM

Finally, a documentary about the left that I can't WAIT to see. This just in from Drudge... HBO MOVIE SHOWS RADIO 'AIR AMERICA' CHAOS HBO is set to air a behind the scenes look at the launching of liberal radio network AIR AMERICA. The DRUDGE REPORT has obtained a director's cut of LEFT OF THE DIAL, a grossly entertaining docu-drama of life on the other side of the AIR AMERICA microphone. The doubts. The lies... Continue Reading

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Most Popular Blog Entries

Posted on January 6, 2005 02:07 PM

I've been reviewing the log files from this site and found out some interesting stuff. Following is a list of the most popular blog entries, along with reasons why the entry received lots of reads and/or comments. Tsunami Video - I originally linked to a video which was then taken offline. But people searching the web for the keywords "Tsunami Video" found my site and visited by the thousands. The Passion: Mel Gibson's Labor of... Continue Reading

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Left Coast Insanity

Posted on November 25, 2004 12:07 AM

It is political correctness and anti-God behavior gone nuts. From the Reuters news wire... LOS ANGELES (Reuters) - A California teacher has been barred by his school from giving students documents from American history that refer to God -- including the Declaration of Independence. Steven Williams, a fifth-grade teacher at Stevens Creek School in the San Francisco Bay area suburb of Cupertino, sued for discrimination on Monday, claiming he had been singled out for censorship... Continue Reading

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The Myth of Separation of Church and State

Posted on November 11, 2004 12:00 AM

Ask the average American which constitution the phrase "separation of church and state" appears in and the majority will look at you as though only a moron wouldn't know the answer to the question. The most common reply will be "The United States Constitution". Imagine the surprise of these same people when they discover that not only does the phrase NOT appear in the U.S. Constitution, but the words DO appear in a version of... Continue Reading

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America's Heart and Soul - My Comments

Posted on November 8, 2004 10:43 PM

Way back in July 2004, Disney released America's Heart and Soul without any fanfare. I reported about the release of the movie and indicated that I was eager to see it. While the film received virtually no screen time, it is now available on DVD. I finally viewed the movie tonight and I am perplexed as to why Disney did not put some promotion muscle behind this brilliant and inspiring picture! America's Heart and Soul... Continue Reading

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Voices of Iraq

Posted on October 25, 2004 03:41 PM

What would happen if you took 150 digital video camcorders to Iraq, handed them out to the people, and allowed them to film whatever they want? You get a film titled Voices of Iraq, an independent film hitting theatres October 29th. The filmmakers wanted to let the Iraqi people create the content for a documentary that would allow people to see what life is really like for those living in this war-torn nation. The producers... Continue Reading

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Stolen Honor - Must See TV

Posted on October 17, 2004 10:34 PM

Ok, so Michael Moore has had his day in the sun. Fahrenheit 911 infiltrated movie houses across America and succeeded in persuading a segment of the population with incredible distortions and outright lies. Now, the Kerry campaign and Democrats have forgotten that the First Amendment means free speech for EVERYONE. This would include Sinclair Broadcasting and their plans to air a documentary exposing John Kerry for who he really is. The documentary is called Stolen... Continue Reading

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More Heinz-Kerry Hypocrisy

Posted on October 16, 2004 09:57 AM

The Kerry campaign has repeatedly criticized the President for his tax cut which they claim gave tax breaks to the wealthy. (Which they DESERVE, incidently). So what do we learn from Teresa Heinz-Kerry's release of her 2003 income tax report? From Newsmax.com... Heinz Kerry Hiding $45 Million in Income, Paid Just 1.2% in Taxes Teresa Heinz Kerry earns approximately $50 million in annual income, ten times what she revealed on tax forms released late Friday... Continue Reading

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Fahrenhype 9/11

Posted on October 11, 2004 04:31 PM

From today's edition of FamilyFirst... Today's Family First site is one that seeks to help level the playing field in current political climate. Sort of a ying to the more liberal yang that seems to be cluttering the airwaves, print media, and bandwidth of the Internet. While some of you may scoff at the material presented on this site, call it lies, hateful deception, and other things that can't and won't be repeated here, just... Continue Reading

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In a Galaxy Far, Far Away

Posted on September 20, 2004 11:55 PM

The most requested DVDs of all time are finally going to be hitting the retail shelves today. Faster than you can say, "Use the Force, Luke", The Star Wars Trilogy DVD set will probably break all records for DVD sales. I know that I will be contributing my $45 to George Lucas's pocketbooks as I plan on picking up my copy on my way to work today. If you can stand to wait a few... Continue Reading

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So many topics, so little time

Posted on September 16, 2004 10:05 PM

There is just too much to talk about today. I'm not sure where to start, so I'll just hit the highlights... RatherBiased.com has been documenting the extreme liberal bias of Dan Rather and CBS news for several years. Memogate is the icing on the cake and hopefully the end of this radical evening newscaster. John Kerry and the Democrat party is imploding faster than you can say "Vietnam". Hurricane Ivan is slamming the Florida panhandle... Continue Reading

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The 56 Deceits of Fahrenheit 911

Posted on July 5, 2004 12:52 AM

Have you seen Fahrenheit 911? I won't see it because I am certain the lies and anti-American propoganda will enrage me. Have you bought it hook, line and sinker? Read about the 56 documented deceits of Fahrenheit 911. Afterwards, you'll either support Moore even more, which only died in the wool liberals can do, in spite of evidence. Or, you shall feel duped by his pack of out and out lies. The 56 Deceits of... Continue Reading

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Splink Splink

Posted on May 16, 2004 08:54 PM

Some links to make your day more falidocious Clinton Scandals - A must-read primer documenting the failures of the Clinton administration Reality TV World - A welcome respite after paging through the previous link City of Heroes - massive online roleplaying game. Review soon to come. Flywheel - Heartwarming and hard to find movie of faith. Rent it! Movie parables - Just what does that movie mean? Continue Reading

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The Spelling Bee

Posted on April 5, 2004 11:01 PM

Admittedly, my tastes run a bit eccentric. I don't enjoy odd films just because they are odd. Maybe I am odd. Anyhow, I ran across a documentary that I just had to have. It promised thrills, excitement and all the fun that is inherent in a National Spelling Bee contest. For real! Spellbound is a fascinating and fun film that follows eight children in their quest to become National Spelling Bee Champion. The eight children... Continue Reading

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#9 - Brazil

Posted on March 20, 2004 12:57 PM

I am WAY overdue on this entry in my 15 Best Movies Ever series. Sorry about that, but I wanted to watch the film again before writing about it and recently got around to it. I know, I know. You were checking my blog every other minute just hoping the review was forthcoming. Wait no longer! #9 is a love-it or hate-it film by Monty Python alumnus Terry Gilliam. The only American in the troop... Continue Reading

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All Your Big Macs Are Belong To Us

Posted on January 25, 2004 10:14 PM

Did you know that a fast-food diet is bad for your body? Seriously. Morgan Spurlock decided a documentary of him eating nothing but McDonalds for 30 days would make a fascinating film. What he found out was far less fascinating. After just a few days of McDonalds food, three times a day, Spurlock was sick as a dog. It may actually make for an interesting film. Read the whole story Continue Reading

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Day 21: Life, Liberty and the Pursuit of Happiness

Posted on October 25, 2003 09:03 PM

Our time at the Conwell Inn has been great. The room is very nice and they have had some sort of breakfast downstairs every morning. When I took the dog out this morning, I was pleased to see a hot waffle iron and cups of batter. I surprised Mary and the kids with fresh waffles to get the day off on the right foot. Unfortunately, Mary hasn't felt good the past couple of days, so... Continue Reading

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Day 10: Vermont

Posted on October 14, 2003 10:40 PM

Woke up this morning and decided that Bennington, Vermont would be a very nice place to live. The colors of the leaves are absolutely beautiful. I know it won't last long, and before you know it, the cold weather will come and the snow will fall. I don't care. The town has so much charm, history and beauty. After a quick breakfast in the room, we followed the usual ritual of packing the car and... Continue Reading

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Indiana Jones Trilogy on DVD

Posted on September 26, 2003 10:31 AM

One of the best-loved action/adventure series of all time is coming to DVD! George Lucas and Stephen Spielbergs' Indiana Jones Trilogy is due to be released on October 21st. This is Harrison Ford as his absolute best. Action, adventure, romance, Nazis and snakes (why does it always have to be snakes?) It's all there in this four disk special edition. That's right. Each movie gets special treatment with tons of extras, including commentaries, documentaries... Continue Reading

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Homeschool "U"

Posted on September 23, 2003 12:05 AM

This one is close to home. In fact, it is in my home! Mary has created a new site called "Homeschool-U". It allows her to document the education of our homeschooled children, as well providing an opportunity to share knowledges, wisdom, hints and tips with others. If you homeschool or know someone who does, check it out! http://www.homeschool-u.com Continue Reading

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The Ten Commandments

Posted on August 26, 2003 01:44 PM

The slope continues to get the grease. This from Fox News. MONTGOMERY, Ala. — Espousing his reverence of God above "earthly authorities," Alabama's Chief Justice Roy Moore (search) said removing the Ten Commandments monument (search) from the state judicial building is just plain wrong." I couldn't agree more. Unfortunately, the majority of Americans have been deceived into believing two erroneous assertions... 1) "The separation of church and state" appears in the U.S. Constitution 2) That... Continue Reading

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On the road again

Posted on July 19, 2003 09:33 PM

It is late on Saturday evening and we are preparing for a sem-spontaneous trip to Red River, New Mexico. It has been SO darned hot in Oklahoma City (it hit 109 degrees today!) that we need a break from it. So we'll be leaving first thing in the morning and will return next Sunday. It is approximately 8.5 hours driving time. Figure in 1.5 hours for rest stops, food, and walking the dog, should put... Continue Reading

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What's the frequency, Kenneth?

Posted on July 1, 2003 05:18 PM

'CBS Evening News' Hits Ratings Low NEW YORK - "CBS Evening News" marked a low point in a storied history last week - its smallest average audience in at least 10 years, perhaps ever. The evening newscast with Dan Rather, for several years third in the ratings behind NBC and ABC, has lately been losing even more ground to its rivals. Awwww... I feel SO bad for Mr. Blather and his liberal cronies that wouldn't... Continue Reading

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Mickey Moore?

Posted on May 13, 2003 09:48 AM

It's a sad day for Mickey Mouse. It appears that the Disney company has agreed to finance a Michael Moore film. It is going to be a Bush-bashing documentary that will supposedly demonstrate how Osama Bin Laden was enriched by the Bushes. Disney, via their subsidiary, Miramax, has agreed to pour millions into the production costs of "Fahrenheit 9/11". Moore is a socialist whose "films" (if you can call them that) have been debunked and... Continue Reading

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