Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Way back in July 2004, Disney released America's Heart and Soul without any fanfare. I reported about the release of the movie and indicated that I was eager to see it. While the film received virtually no screen time, it is now available on DVD. I finally viewed the movie tonight and I am perplexed as to why Disney did not put some promotion muscle behind this brilliant and inspiring picture! America's Heart and Soul... Continue Reading

Me and my family spent the last four nights in Eureka Springs, Arkansas, one of our favorite places to visit in the fall. The Ozarks rise to almost 2000 feet and are a touch of natural beauty only a few hours away from the plains of Central Oklahoma. Eureka Springs is particularly beautiful because it is a small town (population 2900) nestled in the mountains. Many of the streets are reminiscent of San Francisco, with... Continue Reading

Our time at the Conwell Inn has been great. The room is very nice and they have had some sort of breakfast downstairs every morning. When I took the dog out this morning, I was pleased to see a hot waffle iron and cups of batter. I surprised Mary and the kids with fresh waffles to get the day off on the right foot. Unfortunately, Mary hasn't felt good the past couple of days, so... Continue Reading