Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

In a landmark decision that will be sure to usher in a new world Internet order, a World Wide Web judge has just granted Internet marketing guru and entrepreneur Joel Comm the exclusive trademark rights to the ".com" web address suffix, placing all websites everywhere with a ".com" domain under the jurisdiction and discretion of Joel Comm. The decision came about when Joel Comm successfully sued Al Gore, who had previously laid claim to "inventing... Continue Reading

Here's a site that grabs you by your psyche, tosses you about like an emotional spin washer and causes you to marvel at the tremendous pain in the world. The site is called Post Secret. What is it, you ask? Imagine your deepest, darkest secret. Imagine that you couldn't tell a soul. But what if you could create an image on a postcard and anonymously mail it to a web site where your secret could... Continue Reading

I was listening to talk radio this morning on the way to work and the host began discussing a story that I had heard about on the Glenn Beck Program the day before. The story centered around a Cleveland, Ohio TV news Anchorwoman and some indiscretions that occured when she was in Florida with her husband several months earlier. Essentially, this "anchorette" got blotto and entered a wet t-shirt contest at a local bar in... Continue Reading