In my book, Twitter Power, I describe a number of different kinds of tweets that twitterers are posting on the site. I talk about news tweets and customer service tweets, random thoughts and feedback, and a whole lot more besides. I explain how businesses are using them, why they work and how to make them work for you. You don't have to use all -- or any -- of those tweet models if you don't... Continue Reading

My team and I came up with the idea for an iPhone fart application in summer of 2008. We knew it would be a hit. We just needed to develop it. We took great pride in developing iFart Mobile. It was more than another iPhone application. It was a true entertainment machine with a unique interface. It didn't LOOK like an iPhone app. When we submitted the application to Apple, it was put "in review... Continue Reading

I had the privilege of speaking to one thousand people at a seminar this weekend. One the things I hear from attendees again and again is how "real" I am on stage. I take that a compliment, because to be otherwise would be to act "phony." After considering these kinds of comments, I wonder how many people aren't "real" on stage or some other part of their lives. I think one reason that speakers/performers struggle... Continue Reading

I'm amazed that there are people out there -- somewhere -- who aren't making money from AdSense. It's not as though you need a doctorate in computer studies and a professorship in literature. You just need a website and an AdSense account. And ever since blogging came along, the website bit has been a breeze. It takes all of about five minutes to sign up on Blogger and it's a perfect match for AdSense. Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

I was at the Big Seminar in Los Angeles last year when Rich Schefren got up to speak. He began talking about the way most people do business online. I was listening with half an ear. Then he started talking about all the hats the online entrepeneur wears at the same time. I was all ears. Continue Reading

There has been a great deal of talk about outsourcing jobs to other countries recently. I never thought that I would have an interest in the topic, but I was wrong. I have been looking for a talented programmer and web designer to tackle some new Internet projects. I found a site called elance.com, a fairly comprehensive site for finding professionals to do just about any computer/internet related job. Logo design, web design, programming of... Continue Reading

Today we visited The United States Holocaust Memorial Museum. As a Jew, I have been wanting to see the museum for a long time. I knew it would be a "must see" if I ever made it to Washington. I'm not sure I can put my experience into words, and perhaps it is best that I don't even try. I don't want to minimize my visit into simple cliches. I'll sum up by saying this... Continue Reading

Alright.. been at this web site thing since 1995... that's ancient in 'net years. Still, I struggle when asked to explain what I do. Typical conversation goes like this... "What do you do?" "I have an Internet business" "Oh, you build web sites. My cousin's sister's twice-removed great aunt wants to have a web site. Can you help?" "No, I don't build web sites. I have my OWN sites." "Oh. So, what do you do... Continue Reading