Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

I'm getting real tired of the mainstream press and other countries telling the United States that we are stingy over the amount of support we are giving and bringing to the Tsunami victims. Granted, the irrelevant and ever-more annoying United Nations is backpeddling from their comments, but many are continuing this lament just the same. The fact of the matter is, the United States and our people are the most generous people in the world... Continue Reading