Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

How do you become a recognized expert in your niche? I believe it begins when publish your own book. This is a key to increasing your credibility in the marketplace. On today's show, I was joined by my New York publisher, David Hancock. We fielded questions from viewers, discussed the entrepreneurial publishing model, presented a new Top Ten list and the monkey flew. Tune in for this replay below! Continue Reading

It was fall of 2005 when I was scheduled to speak at Robert Puddy's Focus 4 the Future Internet marketing conference. It was the first time I had spoken at an event and I was on a roster with Mike Filsaime, Gary Ambrose and Craig Perrine. Yes, I was nervous. But why should I be? My AdSense ebook was a huge success and my name had begun to spread in the Internet marketing community. The... Continue Reading

Everything has changed. I remember when I first discovered computers. I was in high school when Radio Shack came out with their TRS-80 Model I personal computer. I remember going to the store and staring at it... ogling it... feeling the power of its keyboard... Hey, I guess I just wasn't into girls yet. That time came along eventually as well. ;-) Oh, those were the days. Continue Reading

When I first started playing around with AdSense, I knew nothing. Now, I like to think that I know a few things about AdSense, but I am still learning. Want to design direct-mail flyers? Don’t ask me. I haven’t a clue. Need to know how to fill a restaurant to the rafters every night? Never owned a restaurant. Not my thing. Want to build a deck? Follow my advice and you’ll just end up with... Continue Reading

This is hilarious! The wackos at Earth Liberation Front (E.L.F.), the criminals that are vandalizing SUVs and buildings in order to liberate the earth from the clutches of corporate greed are at it again. This time, their zany hijinks backfired. SULTAN, Wash. -- An animal rights group's plan to free 10,000 mink from a farm turned deadly after many of the emancipated mustelids became cannibals while others went on a carnivorous feeding frenzy. About 9,000... Continue Reading