Home > Tag Archive > "creative"

New FTC Rules for Testimonials and Endorsements in Marketing

Posted on October 10, 2009 08:54 AM

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

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What Can You Do For Others?

Posted on August 26, 2009 08:00 AM

I've made a lot of money out of Internet marketing. I live in a beautiful home in a wonderful part of the country. I work with some fantastic, clever, creative people who together generate more profit-making ideas than we know what to do with. And most importantly, I have an amazing family and while I do have a busy life, being my own boss gives me the freedom to enjoy time with them. I feel... Continue Reading

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Giving Credit Where Credit's Due

Posted on April 8, 2009 08:00 AM

I like to think I've come a long way since I first started turning The Dallas/Fort Worth Software Review into WorldVillage.com. I now have a string of profitable websites. I speak regularly at conferences across the country. I've produced a top-selling iPhone app. And I've written a bunch of books, including a New York Times bestseller. But I know I didn't do any of this alone. Not only did I always have the support of... Continue Reading

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Your Work as a Publisher

Posted on March 17, 2009 08:00 AM

I've seen some really clever things done with ads on the Web. I've seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad. But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the fact that its ads were so unobtrusive. When Chitika created its eMiniMalls and then its Premium ads, I thought the... Continue Reading

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You've Got To Do The Work To Get The Rewards

Posted on March 10, 2009 08:00 AM

Whenever I sit down to write a book or prepare a talk, I always have one goal in mind. I want to make it easier for other people to achieve success. That's easier... not easy. I know my limitations. And I know Internet marketing. And I know that there's no such thing as a successful Internet business that was built easily. Continue Reading

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How I Made My First Million on the Internet and How You Can Too

Posted on February 26, 2009 11:50 PM

A year or so ago, I started my own book publishing program. Essentially, my goal was to provide opportunity to a select group of new authors who I felt needed greater exposure. Made Easy Publishing has accepted a handful of manuscripts and I'm pleased to announce that our newest author has just hit #1 on Amazon.com! My friend, Ewen Chia, has just released his book "How I Made My First Million on the Internet and... Continue Reading

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Do You Have Twitter Power?

Posted on February 21, 2009 12:47 PM

Twitter Power is quickly moving up the charts, entering Bookscan at #45 in its first week! The first book on Twitter to receive mainstream distribution (it's at your local bookstore), my hope is that this is the big breakthrough for more businesses to understand how social media can be used to grow their business. I invite you to pick up your copy of Twitter Power at any of these fine booksellers. Barnes & Noble Amazon.com... Continue Reading

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Online Publishing Is Changing... Mostly

Posted on September 25, 2008 08:00 AM

This is a hugely exciting time to be an online publisher. It used to be the case that if you wanted to earn from ads on your website, there was only one thing to do. You signed up to AdSense, pasted in the code, optimized the units and brought in traffic while following your stats. You still have to do that. But these days that's just the beginning. Continue Reading

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Wrath of the Lich King to release November 13th

Posted on September 15, 2008 10:25 PM

It's been two years in the making. Finally, Blizzard Entertainment has announced the long-awaited expansion pack to the world's most popular MMORPG, World of Warcraft. Wrath of the Lich King is set to hit stores on November 13th, and I expect it to be another huge best-seller. Some people are surprised to find out that I play computer games, but I like to work hard AND play hard. Those who know my story would know... Continue Reading

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Book Expo America 2008

Posted on May 31, 2008 12:56 AM

I'm currently in Los Angeles for the annual Book Expo America, otherwise known as BEA. Why BEA? I have a book coming out on August 1st and I showed up to support my publisher and do some networking. Now I must confess. I am a trade show junkie. I love the vast conference centers with aisles and aisles of vendors hawking their goods and services. I'm especially a sucker for the freebies and swag. It's... Continue Reading

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The King of Kong: A Fistful of Quarters

Posted on April 29, 2008 10:54 PM

When Mike Filsaime visited last week, he suggested that I get a the DVD documentary, "The King of Kong: A Fistful of Quarters". It is the story of a the men who are completely dedicated to owning the world record for the highest score in the videogame, Donkey Kong. Yes, you heard me correctly. There are people who obsess about having the high score for a videogame. After all, there is an entry in the... Continue Reading

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Yanik Silver's Underground Seminar 4

Posted on April 3, 2008 01:19 PM

In March of 2006 I attended Yanik Silver's Internet Marketing Underground seminar in Washinton, DC. It was a life-changing date with destiny, for it was there that I met my future JV Partner, Eric Holmlund. I was also impressed by the high caliber of people who attended this seminar. It seemed that there was an awful lot of success in the room filled with over 300 people. Two years later and Yanik does not disappoint... Continue Reading

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The Photo Shoot

Posted on March 19, 2008 12:07 AM

Last summer, Revenue Magazine did an interview with me to discuss The Next Internet Millionaire. Lisa Picarille put together a great piece that you can read here. But one of my favorite things about the article were the photos taken by Alison Rose Williams of Fort Collins. Revenue hired her to come on location and take some shots of me for the magazine. While she was there, I asked if I could pay her to... Continue Reading

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The Four Letter Word

Posted on March 10, 2008 01:32 AM

I'm about to share a hard truth with you. I hope you are sitting down, cause here we go... Most of the people reading this newsletter will never make money online. Ouch. Sure, read it again. You heard me right. Now before you go questioning me, calling me insensitive or flat out cursing me out, let me say this... Continue Reading

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The Top Affiliate Challenge

Posted on March 1, 2008 02:52 AM

If you saw The Next Internet Millionaire, you will remember our third runner-up, Thor Schrock. Thor is an impressive guy with a natural ability to speak and a strong desire to succeed. He is very creative and he's about to demonstrate that creativity to the world. Thor is taking on the task of creating his own reality show, The Top Affiliate Challenge. Unlike my show, Thor is seeking to broadcast his show much closer to... Continue Reading

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Kindle Your Revenue Stream

Posted on February 5, 2008 12:17 AM

I'm a big fan of Amazon.com. I spend far too much money there but they also give me a fair bit of money too through book sales and affiliate links. I think they've done a fantastic job of selling products online and helping website publishers earn from their content. They might be the Walmart of Internet retailing, but they're definitely not the Apple of whiz-bang gadgetry. Their new Kindle book-reading machine is a great idea... Continue Reading

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What in the World is Joel Playing?

Posted on January 15, 2008 08:06 AM

I make no secret of it. I am a 43-year old man who loves playing computer and video games. And why not? I was a teenage when Space Invaders, Asteroids and Centipede took over the arcades. I was sixteen when I bought my first computer, a TRS-80. It was great for primitive gaming. And I've got a great collection of old computer software in a special room in my basement. Perhaps I'll do a video... Continue Reading

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Amazon Kindle Wireless Reading Device

Posted on November 23, 2007 12:10 AM

It was only a matter of time. Google is coming out with their own phone. But Amazon has beat the Big "G" to the punch with their own electronic device. It's called Amazon Kindle, and it appears to be a contender for the coolest device of the 2007 holiday shopping season. Imagine being able to access thousands of books wirelessly and read them on a crystal clear display anywhere you go. Continue Reading

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Google AdSense Breaking News

Posted on January 18, 2007 01:17 PM

People have been asking me three questions about the AdSense program, and their new terms of service and AdSense support team have now clarified all of these issues. ~~~~~~~~~~~~~~~~~ Question 1) Does Google allow other ads to run on the same page as AdSense Ads? Answer 1) The official word is a qualified "yes". You may not run ads that are designed to resemble AdSense ads. For example, Yahoo! Publisher Network ads look very similar... Continue Reading

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Win Instant AdSense Templates and The AdSense Code

Posted on December 26, 2006 11:52 AM

Well, Christmas is over and 2007 is just around the corner. I hope this has been a great year for you. But regardless, we must now look forward to the coming year and all that it has in store for us. I'm not a huge fan of resolutions for the new year. I find I'm not that great at keeping them. But I see nothing wrong with taking stock of where I am in my... Continue Reading

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Win a Free Year of Premier AdSense Coaching Club

Posted on August 19, 2006 10:58 AM

On September 27th, I am going to award FIVE people with a free one-year membership to the Premier AdSense Coaching Club, my members-only site designed to help people increase the profitability of their web sites. How can you enter to win one of these five memberships? Easy! I present you with... The AdSense Code Sightings Contest! Here's the deal... Continue Reading

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Goggles - The GoogleMaps Flightsim

Posted on August 10, 2006 11:05 AM

This is a very creative and fun diversion for those who have nothing better to do than to play Solitaire in between tasks. The creator used maps from Google and implemented a graphic of an airplane that you can fly above the map. Click the link below to check it out and select your flight destination! Goggles Continue Reading

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Tomb Raider: Legend

Posted on May 7, 2006 11:29 PM

Lara Croft is back. And this time she means business. Back in the late nineties, Lara Croft came on the scene in the game Tomb Raider. A female "Indiana Jones"-style character, Lara spelunked tombs in ancient ruins of Rome, Mexico, Egypt and Atlantis, fighting off creatures and bad guys while on the hunt for priceless artifacts and treasure. Rather than just shooting to kill stuff, Tomb Raider challenged the player mentally with a series of... Continue Reading

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Creative Sponsorships to Get Traffic and Branding

Posted on April 16, 2006 11:13 AM

There are so many ways to promote business online. Adsense is a focus for me, because it has been so lucrative, and because there are so many businesses building their brand through the Adwords program. What's very interesting is that there are entire worlds of promotion outside of the Adwords Pay Per Click model. "Sponsorship" type programs are one example, which can bring traffic to not only your web site, but to your brand, through... Continue Reading

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Attending Industry Conferences

Posted on January 10, 2006 11:04 AM

There are many activities one can partake in in order to grow their business. Whether engaging in the creative process, developing product and/or services or executing a long-term vision, all components are critical to success. However, I have found that one activity stands above the others in terms of long-term value to me personally, and to my business. Thus the title of my post. Continue Reading

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Warcraft Movies

Posted on September 19, 2005 05:06 PM

World of Warcraft may be the most popular MMORPG ever. Over 3.5 million people are now playing worldwide. Tons of fan sites have popped up, celebrating this massive online fantasy world. And some people are quite creative with the resources provided by the game. No, I am not talking about the Chinese farmers who find the best places in the game to loot gold and resell for exhorbitant prices on ebay. I am talking about... Continue Reading

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The Internet Money Tree

Posted on August 22, 2005 02:43 PM

I've been in the Internet business for over ten years. (Wow, has it been THAT long?) During this time, I have seen the highs and lows of riding the Internet roller coaster. If I have learned one thing, it is that there is more opportunity out there than anyone really realizes. I sat down at my computer this past week and I started compiling a list of unique ways that I make money online. After... Continue Reading

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Take my DVD copy of The Black Hole, please

Posted on July 20, 2005 07:51 PM

I was 13 years old in 1977. The release of Star Wars that year had whet my appetite for sci-fi space movies. So when Disney released The Black Hole in 1979, I had to go see it. I can't remember if I liked it or not, to be truthful. I recently purchased the movie on DVD, thinking it would fondly remind me of my childhood. Instead, it put me to sleep. Seriously. Waaaay asleep. Mary... Continue Reading

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Charlie and the Chocolate Factory

Posted on July 17, 2005 04:31 PM

When I first heard that Tim Burton was doing a version of Charlie and the Chocolate Factory, I thought "Oh no. He's going to butcher it." Don't get me wrong. For the most part, I like Tim Burton's work. Yes, he is bizarre, and probably somewhat twisted. But I like his creative flair. I enjoy his unusual characters and camera angles. But I also have read Charlie and the Chocolate Factory and thoroughly enjoyed Willy... Continue Reading

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Post Secret

Posted on June 25, 2005 11:08 PM

Here's a site that grabs you by your psyche, tosses you about like an emotional spin washer and causes you to marvel at the tremendous pain in the world. The site is called Post Secret. What is it, you ask? Imagine your deepest, darkest secret. Imagine that you couldn't tell a soul. But what if you could create an image on a postcard and anonymously mail it to a web site where your secret could... Continue Reading

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So many sites, so little time

Posted on November 6, 2004 12:02 AM

There's something about building new web sites that stokes me. It's that feeling of making something from nothing that gets my creative juices flowing. Certainly, it is important to run a profitable business. But sometimes it is more satisfying to build a site that people enjoy. It seems I am always in the center of two or three new projects, and I rarely run out of ideas to build more. My biggest weakness is not... Continue Reading

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W Ketchup

Posted on October 19, 2004 11:54 PM

For the majority of my life, Heinz ketchup has been a staple in my diet. It's good on hamburgers, hotdogs and french fries. But ever since discovering that Heinz ketchup is owned in part by the wife of Senator John F. Kerry, Heinz Ketchup has left a bad aftertaste in my mouth. I don't support Democrats. Why should my ketchup? Or so ask the creative folks at W Ketchup. What you have here is little... Continue Reading

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They change names, don't they?

Posted on September 30, 2004 12:15 PM

Andrew Wilson is a 43-year-old self-employed inventor living in Missourri. For whatever reason one might imagine, Andrew no longer goes by the name Andrew. A circuit judge granted him legal permission to change his name. So what's it going to be? Frank? Herbert? George? How about something freaky like Diana or Deborah? Nope. Our friend Andrew is far more creative. From now on, Andrew Wilson will be known as... They. Just "They". Not "They Jones... Continue Reading

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Gone - A Review

Posted on June 8, 2004 01:10 AM

Several years ago, I remember going to the theatre with Mary to see a Martin Short film called Clifford. It took us about 15 minutes to walk out of the theatre and request a refund, something I had never done before or since. It was THAT bad. We just got done watching a movie that makes Clifford look like Shakespeare. Over the years, Christian film-makers have lagged behind secular filmmakers for lack of creative scripts... Continue Reading

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The Final "Friends"

Posted on May 7, 2004 02:00 PM

When Friends came to NBC ten years ago, Mary and I loved the program. We recorded it every week and rarely missed an episode. About three years ago, we completely lost interest in the show. Tons of sex jokes and too many on-again off-again relationships contributed to changing the channel. On top of that, Survivor was scheduled in opposition to Friends. However, we did want to see how the series ended. As far as series... Continue Reading

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Happy Birthday Mary!

Posted on March 18, 2004 05:35 PM

Today is my sweetie's Birthday. Mary is loving, intelligent, creative, witty, beautiful, fun and as godly a woman as I could ever ask for. She is an incredible blessing in my life, a great mother to our kids, and I love her with all my heart. Happy birthday, Sweetie! Check out Mary's blog! Continue Reading

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And on the eighth day, God created Legos

Posted on January 20, 2004 12:08 AM

Incredibly creative is the phrase I use to describe a site that I found today. It is called "The Brick Testament" and it will amuse and inspire you. The Reverend Brandon Powell Smith has recreated scenes from the Holy Bible using nothing but Legos. Yup, we're talking about the classic children's building toy being used to recreate the Greatest Story Ever Told. See the Creation story presented frame by frame. Find out why Isaac and... Continue Reading

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#15 - That Thing You Do

Posted on November 19, 2003 09:32 PM

We start my list of the Best Movies Ever (from my personal DVD collection) with an unlikely candidate. That Thing You Do (1996) makes the cut at #15 because, well, it just makes me feel good! Written and directed by Tom Hanks, That Thing You Do manages to take a trite, cliched storyline, add a perfect supporting cast and a hook that won't let go, and turn it into pure movie magic. The film tells... Continue Reading

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Fanta Shokata

Posted on September 24, 2003 12:01 AM

Ready for a good laugh? The makers of Fanta soft drinks have created a hysterical promotional web site that allows you to get creative. Click here. No, really. Click there. It's a hoot! After you enjoy my creation, try making your own and post the url in the comments below! Continue Reading

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