I'm fed up. I've really had enough. I've just seen it too many times. Again and again, I meet people who wonder why they aren't Internet millionaires yet. When I ask them how long they've been online, they say "Three months, and it's just not working!" It takes about ten minutes to buy a computer and another two minutes to turn it on. Continue Reading

If you've got nothing nice to say, say nothing. It's a great rule to follow when you're offline. Online though, saying nothing just isn't an option. As an online publisher, you have to publish. You have to keep a steady stream of new content appearing on your website so that your users will keep coming back, your ads will keep appearing... and your money will keep rolling in Continue Reading

Online publishing is a business. Like any business it requires work. It requires paying taxes. And it requires investments of cash to keep going. That last hurdle is the one that many people stumble over. They think that because the only equipment they need to set up an online publishing business is a computer, that's the only expense they'll ever need to pay. Wrong. Continue Reading

"What's the secret to creating a successful online business?" I probably get asked that question about a million times a year. Here's the answer... But first, I should warn you. You're not going to like it... In fact, you're probably going to hate it and run off to Google to look for something else to read. But I have to give it to you straight, so here it is Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading

There are times when I really don't like surfing the Web. I'll toss a search phrase into Google, get a list of results that look interesting and when I click on a link... I'll get a junk page that's stuffed with ads. Back I go to Google to try again. I know, I could have clicked an ad. I could have done, but I didn't. In fact, I often won't even read the content on... Continue Reading

Every Internet business -- every business of any sort in fact -- starts in the same place. In the future. Most entrepreneurs think first of how they want their business to look when it's all set up. They imagine the products prepared, the marketing streams in place and the revenue flowing in while they relax and cash the checks. Continue Reading

No, this isn't another invitation to a webinar. (There will be another of those along soon, don't worry.) And it's not about another live video release. (There will be another one of those soon too.) In fact, it's not about me at all. It's about you. Continue Reading

There's a huge amount to learn when you set up an online business. You have to know how to build a website, how to bring in traffic, and how to monetize your visitors so that your site gives you an income. There are plenty of very experienced experts around who can teach people how to do all of those things. There's one thing though that no one ever has to teach a new business owner. Continue Reading

Stuck for a blog post? Fed up writing how-tos and list posts? Want to write a piece of content that will not only be original, unique and genuinely interesting but which is almost guaranteed to deliver at least one return link from a targeted traffic source? So try Continue Reading

It was a very special 2-hour broadcast live from my first Internet marketing conference, Elevate 2008. Streamed and filmed before a live studio audience, the show was packed with great content, a trivia showdown, questions from the audience, flying monkeys, prizes and special guests. We had a great time and I'm sure you'll love watching as well. We lost the stream at one point, so the show is available in two parts. Continue Reading

Online publishing has all sorts of advantages. You become your own boss, you have your own schedule, you get paid to produce content and bring in users. It's all great fun... and you can do it without leaving your house or having to cope with office politics. It's those last benefits that can look so appealing and be a little dangerous too. Social networking sites have made it so easy to chat with other people... Continue Reading

Did you ever walk into one of those old mom-and-pop hardware stores, the sort of place where piles of dusty boxes filled with metal things are stacked from floor to ceiling and nothing's got a label on it? You walk up to the counter, explain what you're trying to do and the store owner nods, starts bringing down boxes and in no time at all finds exactly the widget you were looking for. Those people... Continue Reading

Become an Internet publisher, and you'll need to learn a whole bunch of new marketing skills. You'll have to unwrap the mysteries of search engine optimization, figure out how to make pay-per-click advertising pay for you and get to grips with "link bait," banners and keywords to name just a few. None of it is really very difficult and all of it can be learned but for anyone just starting out, it will all be... Continue Reading

Google AdSense. Over the years, I've generated hundreds of thousands of dollars in passive income with this incredible program. Believe it or not, there are a lot of people who have no idea what it is all about. The fact is Google takes in $15 billion (that's Billion with a B!) dollars each year in advertising revenue. The best part is that they are sharing a portion of that revenue to people like you and... Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

I've written a lot of content since I became an online publisher. I'd like to think that I've got better and better as the years have gone by but sometimes I'm not so sure. Although there are plenty of posts that still make me proud when I read them again, there's also no shortage of articles that really make me wince. They might have sentences I want to rephrase, points that aren't made clearly, and... Continue Reading

There are two reasons that people will visit your website. They'll visit to read great content. And they'll visit to feel part of a community. There's one way in which you can add valuable content to your site, get that content for free and build up your community at the same time. By receiving comments. Continue Reading

If you do your job well, you shouldn't get paid anything at all for it. That doesn't sound fair, does it? But as an online publisher, that's exactly what should happen. Your job is to provide information to your readers. That could be information that educates them. It could be information that makes them think. And it could be information that just makes them happy to read it. If the information that you're offering is... Continue Reading

This is a hugely exciting time to be an online publisher. It used to be the case that if you wanted to earn from ads on your website, there was only one thing to do. You signed up to AdSense, pasted in the code, optimized the units and brought in traffic while following your stats. You still have to do that. But these days that's just the beginning. Continue Reading

It's been a long time since I optimized my first AdSense ad. Many things have changed since then. Some things have stayed the same. The principles of AdSense optimization have stayed the same. You still have to blend your ads into your site. You still have to produce good quality content. And you still have to bring in traffic to look at that content. The content itself has changed though. Videos are now an important... Continue Reading

I'm amazed that there are people out there -- somewhere -- who aren't making money from AdSense. It's not as though you need a doctorate in computer studies and a professorship in literature. You just need a website and an AdSense account. And ever since blogging came along, the website bit has been a breeze. It takes all of about five minutes to sign up on Blogger and it's a perfect match for AdSense. Continue Reading

I'm going to tell you a secret. It's the secret of continued success that every successful publisher knows and benefits from them. Here it is... The secret of continued success is.. to be successful. I know, it doesn't sound very helpful, does it? Continue Reading

It's probably the most important decision you can make as a publisher... What are you going to create a website about? So much depends on your choice: The value of your ads. The pleasure you get out of writing your content. Continue Reading

There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an attempt to swap links and create exchanges. That's fair enough. It's all part of the job of being an online... Continue Reading

I've got no idea how many blog posts, articles and pages of content I've written for the Internet. I've been doing it for years, so if you're wondering if there are ever times when I sit in front of the computer and wonder what I can write about today, the answer is... Yes. Continue Reading

I'm always going on about the importance of networking at conferences. That's because I don't know of any strategy that can improve an online publishing business's success rate faster. Networking puts you in touch with opportunities that you can't find any other way. It builds the sort of business relationships that can last for many profitable years. It really does make running a business fun. And there's just no better place to do it than... Continue Reading

It sounds like a terrible idea. You spend ages thinking up an idea for an article, doing the research and writing it out... then you give it to someone else to put on their website. They get all the ad revenue and you get... what, exactly? Well, you get a link and if the site is good that could be worth more in steady streams of traffic than Continue Reading

There are millions of blogs on the web, but there are only a handful that are creating content of value. I learned about Tyler Cruz a few months back and have been paying close attention to his latest projects. One recent project is proving very useful to those in the affiliate marketing industry. It's called Publisher Spot and it is a directory of Internet ad network companies. It is a valuable resource because it provides... Continue Reading

When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales... Continue Reading

Google. Amazon.com. eBay. Yahoo! MySpace. Facebook. Everyone has heard of these Internet giants. These companies have generated billions of dollars in revenue and made their founders multi-millionaires. The mainstream media talks about them religiously. But ask yourself a question... Continue Reading

Do you know which Internet marketer used to be a vacuum cleaner salesman? Which one was a car salesman? Who was a youth pastor in their previous vocation? What was the first spam email? Who wrote the first ebook that taught people how to make money online? These and many more questions are answered in my new book, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneuers. Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

Several years ago, I had the privilege of meeting a gentleman who I have sinced dubbed "The nicest guy in Internet marketing." His name is Ken McArthur and he is the chief architect behind the highly successful JV Alert Live conferences. You see, Ken is incredibly successful because he continually pours himself into the lives of those around him. Whether it launching careers of other marketers or freely sharing his knowledge and expertise with anyone... Continue Reading

It was fall of 2005 when I was scheduled to speak at Robert Puddy's Focus 4 the Future Internet marketing conference. It was the first time I had spoken at an event and I was on a roster with Mike Filsaime, Gary Ambrose and Craig Perrine. Yes, I was nervous. But why should I be? My AdSense ebook was a huge success and my name had begun to spread in the Internet marketing community. The... Continue Reading

Be careful... If you don't add the right amount of each ingredient, you could ruin the entire meal. Easy now... If you mix those chemicals incorrectly, it could be explosive. Watch it... If the calculations aren't perfect, the shuttle may never make it off the launching pad. Many things in life demand precision. There are some absolutes that do not allow for the least bit of give. One wrong step and the greatest ideas can... Continue Reading

Last summer, Revenue Magazine did an interview with me to discuss The Next Internet Millionaire. Lisa Picarille put together a great piece that you can read here. But one of my favorite things about the article were the photos taken by Alison Rose Williams of Fort Collins. Revenue hired her to come on location and take some shots of me for the magazine. While she was there, I asked if I could pay her to... Continue Reading

Google is a behemoth that continues to swallow everything in its path. Back in April 2007, Google offered Doubleclick over $3 BILLION to buy them out. Today the transaction is complete... I received this email from Kim Malone at Google today... Continue Reading

Whenever something big happens in the world of online advertising, I'm left scratching my head and wondering what it means for me. It doesn't get much bigger than Microsoft offering tens of billions of dollars for Yahoo!. So what does that mean for me... and for you too? At the moment, nothing. Yahoo! has rejected Microsoft's bid and probably holding out for more money. If the deal goes through, it won't happen overnight. Even then... Continue Reading

I've been wanting to meet Jason Calacanis face-to-face for some time. For those that don't know, Jason is the co-creator of Weblogs, Inc., which was sold to AOL for $25 million. I'm at Affiliate Summit in Las Vegas where Jason Calacanis delivered the keynote address this morning. I really didn't know anything about Jason as a person, so I was looking forward to an insightful talk with fresh ideas. Wow, was I in for a... Continue Reading

What are people talking about when they talk about RSS feeds? Let me make it simple. In fact, let me make it REAL simple. RSS stands for "really simple syndication". Basically, it is a format for distributing and gathering content from various sources across the web. This can include newspapers, magazines and ablogs. Using something called a "news reader", you can monitor headlines and summaries from many of your favorite sources without having to go... Continue Reading

I consider myself a fortunate person. Every day, I sit in a beautiful office, surrounded by great people and look out of my window towards a fantastic view of the Rockies. I think it's a great thing. Not everyone agrees with me. I know that lots of people want something different. They want to work from home. Continue Reading

I'm a big fan of Amazon.com. I spend far too much money there but they also give me a fair bit of money too through book sales and affiliate links. I think they've done a fantastic job of selling products online and helping website publishers earn from their content. They might be the Walmart of Internet retailing, but they're definitely not the Apple of whiz-bang gadgetry. Their new Kindle book-reading machine is a great idea... Continue Reading

I just got done having an email conversation with my friend, Jeremy Gislason. We communicate via email because he is in Japan and on a totally different schedule. Anyhow, Jeremy and Simon Hodgkinson have been working on putting together a new member site that has tons of great content to help you build your member site! Basically, this site teaches you everything Jeremy and Simon know about building member sites... and they have over 100,000... Continue Reading

Which of these would you say is true? A) Google Knows All and Sees All B) Google Will Not Rank Duplicate Content C) You Must Get Links From Related Subject Sites to Rank D) Your Site Must Focus On One Subject To Rank E) High PageRank Means Good Rankings F) To Maintain Good Rankings, You Must Add New Content G) Ranking In Google Is Hard! H) All of the above I) None of the above... Continue Reading

I'm at a loss for words. I've started this newsletter half a dozen times trying to find the right way to share some information with you. Sometimes the words don't come. Eloquence doesn't seem to be in the cards for me today. It's not that the topic isn't interesting. It's just that I've got writer's block. Has that ever happened to you? There are days that I am able to create new content for my... Continue Reading

Well, here we are on the brink of another New Year. I've recapped the highlights of 2007 on my blog As we enter 2008, I am more committed than ever to provide you with the best content... the best books... the best software... the best reviews... the best sites for making money online... the best of everything! 2007 was a groundbreaking year in many respects, but 2008 is shaping up to be even bigger. I... Continue Reading

I'm a huge fan of developing online communities for revenue generation. The wonderful thing about community sites is that the members create the content for you. However, it can sometimes be tricky to kickstart your forums in order to get people posting. If you launch forums and people visit only to find that there is no activity, odds are they aren't going to register, post or return. This is the primary reason most forums don't... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

Rich Schefren has JUST released a brand new FREE report called... "The Attention Age Doctrine: Part II" When Rich talks, people who want to succeed online listen. It's that simple. There is nothing to buy. No sales pitch. Just PURE content straight from the mind of the coach to the Internet superstars! Download your copy now... read it... apply it... and get an edge over your competition. Download now! Continue Reading

It's not always easy thinking up something to write about. However frequently (or otherwise) you update your site, you have to think of a topic, decide whether your users will find it interesting, estimate whether it will bring in ad clicks and turn it into content. Often, that's not a problem. You might be bursting with things you want to say. Sometimes though, you'll be left scratching your head and wondering what on earth you... Continue Reading

What motivates people to buy? Is it true that there are "triggers" that cause people to take action? What are the secrets that the gurus know that can multiply your bottom line? I am really thrilled to share this with you today, because it has the answers you need... ... and it was created by Jordan Hall and Laura Martin! Continue Reading

The blogging world is cursing the big "G" and scratching their heads as their Google pagerank has suddenly taken a turn for the worse. Not unlike a stock market tumble, this change caught everyone off guard and has left many bloggers and content-based sites wondering what they did wrong. The pagerank algorithm has been a supposed indicator of the authority and value that Google has placed on a web page. On a scale of zero... Continue Reading

Last month I was in Atlanta for the Big Seminar. Now usually I'm not much of a morning person, but when I took a peek at Friday's schedule, I knew I had to wake up early... Over the past five years or so I'd been hearing the first  speaker's name over and over again... "Joel you've got to check out this young kid Jermaine. He's from the inner-city, but Corey Rudl is taking him under his... Continue Reading

Cost-per-click advertising, contextual advertising, cost-per-mille advertising, domain name investing, affiliate networks, joint ventures, resell rights, floating ads, banner ads, video ads... It's enough to give anyone a headache. There are so many ways of monetizing a website these days that it can all get a bit overwhelming. How can you tell which ads would best match your content and which system you should be using to squeeze the most out of your pages? Continue Reading

If there's one thing I keep saying time and time again, it's that anyone who wants to make lots of money online needs to go to conferences. And every time I say it, I see some people looking back at me with blank faces. I understand. Conferences cost money. If you're just starting out, it can feel like they cost a lot of money. And if you've never been to a business conference before, it... Continue Reading

I did it. I bit the bullet and picked up an iPhone. I've been a faithful Treo 650 user for two years, but the buzz regarding Apple's new device won me over. So I ponied up $599 + shipping and tax to get one of these puppies in my hands, though I was unsure of what I would find once I actually got to try it out for myself. I may now render the verdict... Continue Reading

Deciding on a topic for a blog post isn't always easy. Sometimes, you'll know exactly what you want to write. Other times, you'll struggle for an idea. But there are times when a subject just seems unavoidable. Whenever Apple releases a new product, Nintendo brings out a new game system or Harry Potter hits the news again, it seems as though everyone is writing about the same thing. And of course, those aren't the only... Continue Reading

You knew it would happen... Corporate America is making its way into the Internet Marketing community. This industry is growing up! The doors just opened on a partnership between three Fortune-100 internet corporations and a software tool for online success. The new software is called Rip2it, the brainchild of Sean Roach and Nathan Anderson and the company's corporate partners. Continue Reading

There are lots of things to enjoy as an online publisher. There's the thrill of creating content. The pleasure of meeting friends at conferences. The sheer freedom of being your own boss and setting your own schedule. And then there's publicity. That's a whole other world of fun. Not every online publisher uses publicity to drive traffic to their website. Some think it's a bit like a lottery. You'll send out hundreds of press releases... Continue Reading

Bada-bing bada-boom. You know what I'm sayin'? Yeah, probably not. But it seems like everyone is talking like a New York mafia thug in all the emails I have been receiving about The Site Stealer. It's all in good fun, of course... ... but it's fun with a purpose. Continue Reading

I've Got Three Little Words To Say To You... No, not those words (although I'm sure you're very nice). I mean these three little words... Just do it. I know, Nike got there first. But they were right. You get nothing by doing nothing. Back when I started out on the Web, becoming an online publisher meant buying a book about HTML the size of the Yellow Pages. It meant spending half a year reading... Continue Reading

If you've created some new AdSense code recently, you've probably noticed that you now have an extra decision to make. Once you've picked your format and chosen your color schemes, you have to decide how you want the corners of your units: square, slightly rounded or very rounded? For most of us, the answer to that question is going to be "Who cares?" Continue Reading

Google's referral programs have never impressed me very much. Although the commissions are now fair, they started out very low. But even at the new(ish) rates, few sites are going to benefit from them. They're only good for publishers who aim their content at other publishers. That's always been the problem with Google's referrals: there were too few products aimed at too few topics. But Google has been working on a whole new referral system... Continue Reading

I've got some. In fact, I've got a few. They've helped me get to where I am today, and they keeping me moving forward all the time too. Know what I'm talking about yet? Role-models. Continue Reading

Aloha! As you know, I am on vacation in Maui. As I write this, I am watching the sun rise behind the mountains, listening to the waves crash and enjoying the small birds that are landing on my balcony railing. Yes, it is just another day in tropical paradise. And yet, I am compelled to write... to share what is on my mind. Because with all the success I have enjoyed, I am reminded that... Continue Reading

Recently, I told you that I was pulling out of the Bookwise program. It looked like a good opportunity -- it still does look like a good opportunity -- but when they objected to the domain name I was using to profit from it, I decided to leave. One door closes... and another one opens. I've been playing around with AuctionAds, and I have to say, I've been very impressed. AuctionAds lets you put eBay... Continue Reading

I wish I could tell you that becoming a successful AdSense publisher is easy. I wish I could tell you that all you need to do is sign up to AdSense and hey presto... at the end of the week, you'll be lighting your barbeque with hundred dollar bills and using fine china dishes as Frisbees. But it doesn't work that way. Optimizing your AdSense units is hard work. And it's work that never ends. Continue Reading

How long is a piece of string? No one would ever ask such a stupid question, would they? Well, I get asked some pretty silly questions sometimes. Like "How long will it take before I become a successful online publisher?" There's no one answer to that. Not just because it depends on the number of hours you work each day, the quality of your content and your skill at generating traffic. But also because it... Continue Reading

Let's run down the basic flowchart and checklist for creating a money-making website. 1) Do you have a website? If so, go to #2. If not, you need to start right there. The fastest way to get started is with my training, tutorials and templates. Joel's System Continue Reading

Pssst. I've got a secret. Actually, I've got a LOT of secrets. Do YOU want to know the secret? No, not THAT secret. "That" Secret is the biggest bunch of nonsense served to the public on a shiny platter all year. But that's a topic for another newsletter. ;-) Continue Reading

It's one of the biggest challenges of building a profitable online publishing business. It's also one of the most important. Generating traffic. There's no easy way to do it. Yes, you have to have good content. Without that, you're never going to get the sort of traffic that arrives naturally, comes back and gives you referrals. But even good content isn't enough. It doesn't matter how good your content is if no one knows you... Continue Reading

One of the challenges of building pages for AdSense is that until the page is up and running, you can't really tell which ads you're going to get. And that's vital information. Apart from the fact that you can't know which ads to filter out if you don't even know which are going to show up, seeing the ads before you go live can help you decide which keywords to focus on. Continue Reading

I can't take it any longer. I've seen a few trends taking place in Internet marketing lately, and I don't think they are right. It's time to take off the gloves because I've got something to say. I'm throwing caution to the wind because I think someone has got to stand up and speak the truth. If I take heat for it, so be it. Here goes... Continue Reading

You've heard it all before... $20,000 in one day! $100,000 in a week! A Gazillion dollars in a month! The Internet marketing community is being inundated with messages telling people how they can make outrageous sums of money in a very short period of time. Sometimes these claims are valid. Other times they seem like "pie in the sky". Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

One of the things that I love most about attending seminars is hearing people's stories. Everyone has their own reason for wanting to set up an online business. For some, it's the pull of being their own boss and working on their own terms. For others, it's the push of a job they can't bear and a lifestyle they want to change. For a few people though, it's not much of a choice. They might... Continue Reading

Darren Rowse's blog at ProBlogger.net is always worth a read. He's a guy who's making a great income out of online publishing, and he's not afraid to share his knowledge. Recently, Darren put up a very interesting post about giving a second chance to old content. Sometimes, he points out, you'll put up a post that you're sure will get lots of traffic only to find that it dies away without doing anything special. There... Continue Reading

Writer's block. Like the cement barricade at the end of an unfinished highway, the writer's block stands before me... mocking me... challenging me... It happens to everyone, but I sure didn't expect it to hit today. Because content creation is such a critical part of making money with your blog, writer's block can be the site owner's worst nightmare. What do I write about today?!?! Here's how I handle writer's block. Continue Reading

I'm sitting at the airport in Atlanta, Georgia, awaiting my return flight to Colorado. After living on the front range for nearly three months, I already find myself missing the beautiful mountains and am eager to get home. I wanted to send this newsletter today because I have just spent the last few days at Big Seminar #9, where I had the privilege of speaking to four hundred attendees and teaching how anyone can make... Continue Reading

What is The Secret? No, no... not THAT Secret. That's an email for another day. MY secret is actually going to be revealed live at Armand Morin's Big Seminar on Friday morning. And the buzz is building. Everyone is asking me "What IS it, Joel?" My reply? You'll have to wait until Friday to see... just like everyone else. Continue Reading

There isn't a day goes by that I don't receive at least two or three emails asking me to do a joint venture. Everyone and their mother (and their mother's dog?) has a product, ebook, software, telecourse or some other idea that will make me a zillion dollars. Now don't get me wrong. I am all for people pursuing their dreams and fervently believing in their product. It's just that I can't possibly look at... Continue Reading

Internet publishing is a strange thing. On the one hand, you can do everything yourself. It doesn't take two people to write a blog post. It doesn't take a team to design an attractive website. And it doesn't take an entire office to optimize your ad units. But on the other hand, it does take thousands of other publishers to place links to your site on their Web pages to push you up the search... Continue Reading

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

Work in any industry long enough, and you'll find that there's a knack to it. Get that right and it doesn't matter what else you do, you'll always make money. For retailers, the rule is to treat the customer as king. For racing drivers, speed is king. For Internet publishers, content is king. And for Squidoo publishers? Well, that's a little different. I've been having a lot of fun with my Squidoo lens recently. I've... Continue Reading

The Million Dollar Template. Is there such a thing? You know I am a big fan of templates. Each month, hundreds of subscribers receive AdSense templates from me so they can shortcut the creation of their web sites and get down to the business of building original content. Apart from the ones I have created, I have not seen any templates that are really worthy of emulating... Until now! Continue Reading

I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system. This time though, they've taken a leaf right out of Kontera's books. Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons. You can see samples here and here. Continue Reading

Everything has changed. I remember when I first discovered computers. I was in high school when Radio Shack came out with their TRS-80 Model I personal computer. I remember going to the store and staring at it... ogling it... feeling the power of its keyboard... Hey, I guess I just wasn't into girls yet. That time came along eventually as well. ;-) Oh, those were the days. Continue Reading

I treat my online businesses pretty seriously. I have to. They feed and house my family and that's a pretty serious business. But sometimes I wonder if I'm not missing something. Just surf at random around the blogs at Blogger.com and you'll come across a bunch of sites that have been put up for no other reason than to make the people who write them smile. They might make the half-dozen or so regular readers... Continue Reading

Ever since Google changed its Terms of Service to allow publishers to place other ad programs on AdSense pages -- provided those other ads don't look like Google's ad units -- publishers have been wondering how to make the most of this bonanza. It's like telling a child he can put as many different types of cake on his plate as he wants. On my blog for example, I'm using Kontera's text links to supplement... Continue Reading

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers. That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS... Continue Reading

Buzz! No, you didn't get the answer wrong. In fact, that would be impossible since I haven't even asked a question yet. I'm talking about a different kind of buzz. I'm talking about the kind of buzz that has generated over 1500 comments on one blog in just one week. I'm talking about the kind of buzz that indicates something BIG is about to happen. Here's the buzz... and the big news... Continue Reading

Let's play a game. Take the following quiz by filling in the blanks... 1) A _______ in the hand is worth two in the bush. 2) A rolling stone gathers no _____. 3) A penny _______ is a penny earned. 4) A stitch in time saves ______. 5) Without ________, you can't make any money with your website. Continue Reading

One of the most frequent questions I am asked is, "How many sites do I need in order to make money with AdSense?" The answer is simple... just ONE site can do it! The truth is, I make the majority of my AdSense income from just one of my sites, though I do enjoy a little here and a little there from some of my other sites. With that said, I know of several people... Continue Reading

Important. Urgent. Critical. Essential. Crucial. There are so many words I can use to describe how imperative it is that you read today's email, and listen to what I have to say... REALLY listen, because this comes from the heart. Continue Reading

Darren Rowse has an interesting post over on ProBlogger.net. He explains the most common reasons that users unsubscribe from blog RSS feeds. Can you guess which reason came out on top? Nope, it wasn't poor content. (That came in at numbers 6 and 7.) It wasn't the advertising. (Only three people said that.) And it wasn't too much selling. (That was number 14 on the list.) It was too many posts. Continue Reading

Ever since Google changed its Terms Of Service to allow other contextualized ad systems on the same pages as AdSense, I've been busy taking another look at its competitors. And what I've found was that Kontera has been pretty busy. Kontera has created an ad system that turns keywords on a Web page into double-underlined links. When users mouse over those links, they get a floating tool box containing an ad. It's unobtrusive and looks... Continue Reading

Take a look at some of the most famous web site brands online today. Imagine that it is 1994 and the World Wide Web is a new novelty. What would you name a store that would sell books at discount prices? How about Amazon.com What would you name a site that would become the world's largest garage sale. How about Ebay? What would you call a site that would become a premier portal to the... Continue Reading

Let's face it. Google's AdSense program is absolutely ingenious. It's not perfect, but it is ingenious. Occasionally, an ad will display that is not relevant to the content on the page. But more often than not, the AdSense bot knows what ads to show. This was never truer than the ad I saw displayed on my blog entry from yesterday. Continue Reading

I love the way Google works. The company has created a fantastic system for turning space on Web pages into fat checks. Even though it's got a bunch of competitors all with their own methods of delivering contextualized ads, Google is still top of the pile. But not everything Google does is as big a success as AdSense. Its referral programs, for example, never brought me a great deal of revenue. I haven't heard of... Continue Reading

Road Trip! I remember when those two words were shouted out in my college days. It meant, "grab what you can get yer butt in the car and be ready for anything hurry up the engine is running dude good times ahead!" hehe... Fortunately, none of us every got arrested. ;-) Continue Reading

There's a look that I've seen way too many times. It doesn't happen often, but even once is enough. I'll be standing in front of an audience at a conference or teaching a class, and I'll see my audience's eyes glaze over. Instead of looking at me, they start looking at the conference program or at their watch or at anything but me. It's a look that says I've lost them. Whenever that happens, I... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

Creating a successful online business is tough. Sure, creating a site is simple. You can buy a domain name, find a hosting service and use a template to have your site up and running within a day or two (or even less) of first thinking up your business idea. Affiliate systems and contextualized ad programs can then have you earning without ever touching a product or a shipping form. That's the easy part. The hard... Continue Reading

I hate it when it happens. I'm sure you do too. You've set up your site, yo