Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

"Get Google Pay-Per-Click Ads for Free" was the title on the report that promised an amazing way to advertise on Google AdWords without having clicks ding your wallet. This ebook was #1 on Clickbank's Marketing & Ads category, so curiousity got the best of me and I paid $97 to see what it was all about. Want my honest assessment? Read on... Continue Reading

OK... We all know most people are concerned about hackers and the safety of shopping online. And we all know that trust seals can help. But is there a best seal program to address this problem? Are there any real, proven benefits of one over the other? HACKER SAFE is proven to be the most effective trust seal... Ever! Think about it for one minute... * Used by over 75,000 websites * Seen on over... Continue Reading

There’s something to be said for monopolies. Obviously, they’re great when you own one but they have another advantage too. They make life easier. They don’t make life better. But they do make life easier. Just think how much time you’d save if you were to walk into a supermarket and find only one type of bread and one brand of laundry powder and one sort of breakfast cereal. The bread might taste like chalk... Continue Reading

It's been at least seven years since I have attended the Consumer Electronics Show in Las Vegas. Since I was coming into town for the Affiliate Summit, I thought I'd come to town a day early and enjoy free entry as a member of the press. It took little arm-twisting to convince my good friend, Dave Taylor, to join me on this excursion. Continue Reading

I've been slaving away attempting to make sense of this thing we call the Internet. In order to put things in proper perspective, I have composed this paper which I hope will prove useful. Continue Reading

It is true. I am an Arbonne consultant. (Actually, that may be past-tense by the time you read this...) For those unfamiliar with Arbonne, they are a fast-growing company focused on health care and skin care products. They claim the products are all natural and most of the people who try them truly love them. The downside is that they are ridiculously expensive. Still, you get what you pay for. For the record, I have... Continue Reading

We are in the process of designing a new home which we intend to build this year. A few years ago, we bought two acres of land in our city. We have been holding on to it and think the time is ripe to place a home on the property. My father is an architect, so he is drawing the plans. Thanks Dad! But I thought it would be a fun thing to play with... Continue Reading

I am ticked off at Target. We shop there regularly, but not today. You may ask "why Joel, why?", and I'll tell you. For years, the Salvation Army has stood in front of various department stores and chain outlets ringing their bells, spreading good holiday cheer and collecting funds for very worthwhile causes, such as feeding the hungry and clothing the poor. When I was at Target earlier this week, I remember noticing the absence... Continue Reading

Part V? What happened to I-IV? Click here to read from the beginning By the way, the Consumer Electronics Show and the E3 are total schmooze-fests. I have a blast every time I go to one of these trade shows. You get to see stuff that the general public won't see for some time. My favorite part is the free stuff handed out by exhibitors. I have gathered so many tchotkes and otherwise interesting items... Continue Reading

Just picking up on this story? You may wish to click here to read so far So Ken and I created The National Software Review (not very pretentious, huh?). Ken did a great job on the design and interface, but I have to laugh in retrospect. We coded a password scheme into the interface so that you would have to email us wih a randomly generated code in order to access the magazine. It was... Continue Reading

Come and listen to a story of boom and bust. A tale of exhuberent highs and devastating lows. A yarn so dramatic, so engaing, so tragic... wait... wrong story. This is about my experience with the Internet and how I rode the wave from the beginning, only to end up here. Ready? Come gather 'round... Part I: I can do that! I have always been a computer freek. Since Radio Shack launched the first TRS-80... Continue Reading