Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Twitter isn't the only microblogging service on the Web. It's not even the best microblogging service on the Web. In Twitter Power, I describe a number of sites that also let members post short notes to tell friends and followers what they're up to. Plurk, for example, is alive and kicking, and it looks great. It has neat icons, a clever, horizontal timeline and all sorts of add-ons and gizmos that make it look a... Continue Reading

Twitter divides people into two camps. To those who use it, it's a whole new Internet. There's the Web of pages and content, and there's the Twitter of people and connections. Both are valuable and both are enjoyable, but they do different things and they do them in different ways. To people who aren't on Twitter though, the service looks completely bizarre. It's a place where people go to tell strangers what they had for... Continue Reading

One of the most exciting developments that has occurred on Twitter in the months since I put together Twitter Power has been the release of all sorts of statistics about the site. We've learned, for example, that many of the site's users are middle-aged, high earning business types rather than the kids that create pages on MySpace. We've found that only a small proportion of Twitter's users are writing most of the tweets while the... Continue Reading

I've been doing a lot of traveling lately. I've been from California to New York, to Utah and Seattle, and to Denver more times than I can count. In theory, none of that traveling should be necessary. Twitter, after all, is the ultimate networking tool. I can be sitting anywhere and by firing up Tweetie on my iPhone, find myself swapping tweets with Tim O'Brien of the New York Times or exchanging ideas with best-selling... Continue Reading

One of the biggest attractions of becoming an online publisher is that you get to become your own boss. You can work from home, at the hours you want... and completely alone. Well, the first two at least are right. Optimizing your ad units is certainly lonely work. It’s a task you have to do yourself and it involves no one but you, your computer and your stats tables. But playing with your ad units... Continue Reading

I'm global! I was contacted several months ago by a man named Kuruma in Japan. He asked if he could translate my ebook into Japanese and sell it to the market in his native tongue. We shook virtual hands on a deal, and the product is now available! AdSense Secrets in Japanese It's pretty exciting as it is taking off already! The ebook is also available in a Spanish edition at Secretos Adsense An Italian... Continue Reading

We have just returned from Spring Break vacation with the kids. It's good to be home! We spent the week in Ruidoso, New Mexico, a quaint village in the southern Rocky Mountains. Near the base of Sierra Blanca (elev 12003), Ruidoso is a blend of old west charm, mountain wilderness and desert atmosphere. Known for being the stomping grounds of Billy the Kid, Ruidoso is also home to the Mescalero Apache Indians (who operate the... Continue Reading

This is wild. Click to view this image. You will think the image in animated. Focus on one area and you will notice that it is not. But the area around it will appear to be animated. Wild! The image is about 500K, so it may load slowly on dialup connections. Continue Reading

The critics are all over the map on this one. MetaCritic has opinions ranging from 20 to 80 (out of possible 100). I give it a solid 80. Here's why. Bruce is a story of faith. It is a journey of coming out of darkness into the light. It paints a wonderful picture of prayer as a vital means for communing with God, and most certainly causes people to reflect on their own relationship with... Continue Reading