Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Whatever your biggest motivation for starting your business, you want to make your life easier. You want to make it wealthier, happier, freer, more comfortable... but also easier to manage. That doesn't go too well with running a website, even a small one. Being an entrepreneur is difficult, especially at the beginning when you'll be doing almost everything yourself. Even if you hire freelancersfor coding or design, you'll still have to manage their work, set... Continue Reading

When it came time to plan a summer vacation with my family, Mary and I decided we would just do a local Colorado trip rather than fly somewhere. I researched places that would be within driving distance and came upon Glenwood Springs, a popular tourist destination smack dab in the middle of the Rockies. They are famous for having the world's largest Hot Springs pool and it is a beautiful location. Instead of driving, I... Continue Reading

I need to back up a bit because I left out Sunday from my journal. On Sunday, I spoke at Chris Howard's "Ultimate Wealth Symposium" on the grounds of the Sydney Olympic Park. I had a fantastic time sharing my story with 800 or so people. I've got to say, the Aussies are a bit difficult to get moving, but I think everyone had a good time and learned a thing or two. I also... Continue Reading

I remember seeing Ben Stein for the first time in Ferris Bueller's Day Off. Who could forget the monotone deadpan teacher repeating "anyone... anyone... Bueller... Bueller". And then there was "Win Ben Stein's Money", a campy television quiz show that demonstrated Ben's ability to stand toe-to-toe with the best of them. I sure would have liked to have seen him go up against Ken Jennings. As a columnist for the Wall Street Journal and a... Continue Reading

In March of 2006 I attended Yanik Silver's Internet Marketing Underground seminar in Washinton, DC. It was a life-changing date with destiny, for it was there that I met my future JV Partner, Eric Holmlund. I was also impressed by the high caliber of people who attended this seminar. It seemed that there was an awful lot of success in the room filled with over 300 people. Two years later and Yanik does not disappoint... Continue Reading

It's a basic AdSense strategy. One page. One topic. One group of nicely targeted ads. But what if your website covers more than one topic? Suppose you have a blog that's about cars, for example, and occasionally you like to write about satellite radios or travel destinations. Is it enough to put an off-topic post on a separate page or should you put it on a whole different website? You'll need two pieces of information... Continue Reading

Last time I visited Arizona, I had the pleasure of visiting the Grand Canyon. Undoubtedly, one of the most moving experiences of my life, there is absolutely nothing on the face of the earth that compares to standing on the edge of the canyon face and looking down one mile into it's deep, deep enormity. It was an experience that actually moved me to tears. (Hey, when you spend the majority of your life on... Continue Reading

Change. It's one thing in life we can depend on. And it can be the thing that frightens us most. I've known people who don't like the least bit of change in their lives. They are most comfortable in keeping the status quo. Change implies risk. And risk... well, sometimes things don't turn out the way we hope they will. And sometimes they do. Continue Reading

I occassionally receive email that looks like this... "Dear Joel, I have purchased your ebook and applied your strategies to my web pages. It's been a week and I am not making any money. It just doesn't work" Welcome to our microwave society. We want our popcorn done in sixty seconds. And if we can get someone else to put it in the microwave and prepare it for us, all the better. So what is... Continue Reading

You would think moving websites from one location to another would be an easy task. Think again. Continue Reading

An intoxicated couple en route from the U.K. to Jamaica caused quite a stir in their attempts to join the "mile-high" club. The British Airways staff became suspicious when the couple's moans of pleasure were all-too-obvious. Continue Reading

Yesterday morning, M told me she didn't feel well. Around 11 am, I realized that I didn't feel too good either. By 12 noon I left the office and wasn't sure if I was going to make it home without getting sick. Continue Reading

I am a Type-A personality. My mind typically goes 100 MPH and I tend to thrive on being busy. I may even be somewhat addicted to stress, as I do some of my best work under pressure. Because of this, my blood pressure has tended towards borderline and I don't always chill out so easily. My next-door neighbor at work is Dr. Mark Morgan. Mark is a chiropracter and practicioner of alternative medicines. He has... Continue Reading

I saw The Passion of the Christ last night. I have to agree with something Glenn Beck said after viewing the film. It's unreviewable. Yet, there is so much to say. I hope you will endure my babbling to find something worthwhile in the words to come. By now, you have heard about this movie. I have been writing about it for nearly 9 months now as the opening day has drawn closer. One entry... Continue Reading

I have love. I just don't know where to put it. What can we forgive? It's been a couple weeks since my last review in the series titled, The 15 Best Movies Ever, but I now know why it has taken me so long. Initially not on my top 15 list, but a runner-up, I have been wanting to watch Magnolia for several weeks. Tonight I finally got the opportunity to do so. It is... Continue Reading