Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I have to warn you now. This entry is not going to be pretty. But someone has got to say something. Anyone? Anyone? Bueller? Fine... sigh... I'll do it. Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

Whenever I see a picture from inside the Oval Office, something always strikes me. Yes, I'm struck by how much nicer the President's office is than mine (although I think I've got a better view). But mostly I'm struck by his desk. It's big and old and it's nicely decorated... but that's not really what I'm getting at either. What's most striking about the President's desk - and this is true of the workspace of... Continue Reading

Wow. I should probably just end the blog post with that one word, as I am speaking about Tweet-a-Thon 2009. Just wow. But you know I can't stop there! It's the morning after. I am still exhausted. But I am basking in the afterglow of what I shall remember for the rest of my life. Continue Reading

When John Wiley & Sons asked me to write the definitive guide on using Twitter for business, I knew we would have a best-seller on our hands. The pre-orders on the book are strong and the buzz is spreading without me doing any real promotion. So I've decided to do something very special to celebrate the launch of Twitter Power. On Thursday, February 19th, I will be conducting the world's first live broadcast Tweet-a-thon! The... Continue Reading

Just because the economy is suffering doesn't mean you have to. Thousands of people are supplementing their income by learning how to make money online selling ebooks. I've been selling my own ebooks for a few years. But I've been selling OTHER peoples' ebooks for a decade! How do you find out what ebooks sell? Continue Reading

Do you know which Internet marketer used to be a vacuum cleaner salesman? Which one was a car salesman? Who was a youth pastor in their previous vocation? What was the first spam email? Who wrote the first ebook that taught people how to make money online? These and many more questions are answered in my new book, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneuers. Continue Reading

I am a PC user. I am also a Mac user. That's right. When it comes to computers, I enjoy the best of both worlds. In fact, I have used BOTH Apple and PC-based computers since they became available almost three decades ago! I am leaning Mac-heavy these days, but my home computer is still a PC. But when it gives up the ghost I will probably make the switch to Mac. Continue Reading

I was helping my wife clean out the closet yesterday and I've got a feeling I didn't pick up a box correctly. Yesterday afternoon, my lower back began hurting... all the way down at the base of my spine. I tried heat. I tried ointment. I tried advil. I managed to sleep through the night without any trouble, but man am I hurting today! Continue Reading

I've been wanting to meet Jason Calacanis face-to-face for some time. For those that don't know, Jason is the co-creator of Weblogs, Inc., which was sold to AOL for $25 million. I'm at Affiliate Summit in Las Vegas where Jason Calacanis delivered the keynote address this morning. I really didn't know anything about Jason as a person, so I was looking forward to an insightful talk with fresh ideas. Wow, was I in for a... Continue Reading

Last month I was in Atlanta for the Big Seminar. Now usually I'm not much of a morning person, but when I took a peek at Friday's schedule, I knew I had to wake up early... Over the past five years or so I'd been hearing the first  speaker's name over and over again... "Joel you've got to check out this young kid Jermaine. He's from the inner-city, but Corey Rudl is taking him under his... Continue Reading

I know I am opening myself up to criticism for this post, but it's been on my mind and I really just want to put it out there. I dislike the way multi-level marketing has been done by many companies. I don't dislike multi-level marketers, mind you (well, most of them anyway). I just think that business model has proven destructive to many individuals and families. Continue Reading

Google has been doing a bit of spring cleaning lately. First it redesigned its ad units. Now it's changed the look of the AdSense home page. What effect have all these changes had on your revenues? Almost none, I would think. The new ad units are slight more attractive than the old ones. But I doubt if the new look is worth more than a click or two each month. Continue Reading

It's time to drag out the cliches. "Wow, can you believe it's 2007 already?" "Man, that year zipped by so fast!" "Before you know it it'll be 2008..." You get the picture. It's another turning of the page. Continue Reading

Who would have thought that my post about Arbonne would have generated so much discussion? Admittedly, it does get heated from time to time. But I have allowed the post to be a forum for free speech as long as people keep it clean and don't abuse each other. If you try to read it, expect to spend at least an hour... it just keeps going and going... A few months ago, I put up... Continue Reading

Building a web site is easy. Getting traffic to it is a whole different beast. Google, Yahoo! and MSN rule the roost of the search engine market, but figuring out how to show up at the top of the results is no easy task. My friend, Rick Butts, has come up with a killer tool that I starting using today. When I say killer.. I mean killer. If you have a web site, you've got... Continue Reading

Have you caught any of the recent news stories about (the lack of) Internet security for people with Windows PCs? I have and it concerned me enough to actively seek help. Frankly, there are some frightening threats out there that you need to be aware of. For instance, are you familiar with "Spyware?" This is monitoring software that is secretly copied onto your computer without your knowledge or consent. Its purpose? To record as much... Continue Reading

Over the past few months, I have helped several family members, friends and associates remove spyware from their computers. Often, people don't even realize they are infected with this insidious stuff. All they know is that their computers are running slower and those blasted pop up ads just keep coming. My son didn't know any better when he clicked on a popup ad for "free smilies". He meant well, but that one click managed to... Continue Reading

Systematically deconstructing the lies of the Kerry campaign is a full time hobby for the people at CrushKerry.com. Scooping the media on the latest flip-flops, switcharoos and mainstream media hoo ha, this site is not only important, but loads of fun. We are on the verge of voting in the most important Presidential election of my lifetime (40 years old here...), and our nation can not, MUST not, elect John Kerry. On the upside, with... Continue Reading

A few years ago I purchased a site called Funstarters.com. It is nothing more than fun pages with entertaining, sentimental and humorous sayings, highlighted with images, animations and music. Tonight, I finally got around to putting it together and getting all the pages online. It's good clean fun! Click here! Continue Reading

I'm in "The biggest little city in the world", Reno, Nevada, attending a meeting of the minds with other Internet entrepreneurs. Strolling through the streets of Reno last night left me quite unimpressed with the city. It feels like a throwback to 1970's Las Vegas, only cleaner. We dined at a very expensive, yet mediocre, buffet. But the highlight of the evening was visiting with some of the other attendees, each from a different niche... Continue Reading

Coming soon to a zoo near you? This from the Ananova news wire Visitors to a zoo in eastern India have been banned from laughing after a state politician said he found it offensive. It happened after members of a local 'Laughter Club' visited the Sanjay Gandhi Botanical Garden and Zoo in Patna. Laloo Prasad Yadav, the former chief minister of Bihar State and president of the ruling Rashtriya Janata Dal party, complained about the... Continue Reading

I have been into computers since the TRS-80 Model I came out in the late seventies. I am not a programmer, but I can put a PC together from scratch, install an operating system and just about any software. I can tweak a machine under the hood and have been able to solve just about any problem I have encountered. To my family, friends and associates, I am the local computer guru. But even I... Continue Reading

Things have been hectic lately. Lots of traveling. One month on the road with family. One week in Chicago with family over Thanksgiving. Three nights in Boulder, Colorado for an Internet conference. And now its time for the Christmas rush. Jenna's birthday is next week. Gotta buy gifts. Gotta work. Gotta remember to stop and smell the roses. Breathe. Breathe. Breathe. Deep cleansing breaths. Inhale. Exhale. There, don't you feel better? #13 in my Best... Continue Reading

Unbelievable. Simply unbelievable. The liberal media is once again, allowing Senator Ted Kennedy to get away with murder. No, it's not another Chappaquiddick. No, this time Senator Kennedy has put his foot in his mouth with incredibly racially insensitive comments. Regarding the President's judicial nominees, Janice Rogers Brown and Miguel Estrada (African American and Hispanic, respectively), Senator Kennedy called them "Neanderthals"! Kennedy is not apologizing and the liberal media is not holding him accountable. If... Continue Reading

We had a horrible night at the Quality Inn in Lyndhurst, NJ. It was supposed to be a non-smoking room, but the odor was there just the same. I went to the front desk and they gave me an ionizer to use in the room. We gave it a shot, but it didn't do the trick and the odor was giving Mary a headache. It was late and the kids were already falling asleep, so... Continue Reading

We got a late start this morning, but isn't that what vacationing is all about? Jenna is so excited about going horseback riding, so we walked to the stable and made a reservation for tomorrow at 10:30 am. She will be riding a black and white horse named Questa. Every time we passed the stable today, she pointed out Questa to all of us. Took a photo of Jenna out front of the lodge. For... Continue Reading

Woman swallows fork trying to retrieve cockroach An Israeli woman has swallowed a fork while trying to retrieve a cockroach from her throat. The insect reportedly jumped into her mouth as she was cleaning her home in a village in northern Israel. The 32-year-old tried to scoop the cockroach out with a fork, but ended up swallowing that as well. Dr Nikola Adid, of the Poria Hospital in Tiberias, said: "It's a bit of a... Continue Reading