I've seen it. It's a glint in the eye, an intensity in the look, a feverish scribbling of notes during a talk. It's the desire for passive revenue - to set up a system that produces money while you spend the rest of your life on a beach in Cancun, occasionally checking how much you made today while doing nothing. I love to see that desire because, frankly, I have it too. That's why it's... Continue Reading

"Focus on what's meaningful, not what's measurable." I wish I'd said that. It wasn't me though. It was Warren Buffet, a man much smarter -- and a great deal wealthier -- than me. And not surprisingly, it's great advice and it's especially important for online marketers. The Web gives us access to all sorts of figures. Our AdSense stats tell us our clickthrough rates, our eCPMs, how our channels are doing and of course, our... Continue Reading

On January 30, 2005, website owners all over the world rushed to pick up a copy of Google AdSense Secrets. It was the first edition of the ebook that has now become the definitive guide to making money with AdSense. That summer, I released a second updated version of AdSense Secrets. In March 2006, the much-demanded third edition hit the virtual newstand. Checking in at 199 pages, it is the bible of the industry and... Continue Reading

Episode 2 of Joel Comm LIVE was an extra-long episode that went over one and one-half hours. Dan and I ordered in lunch and I pretty much made a pig of myself choking down a chicken wrap and french fries. We answer tons of questions from viewers and enjoyed up to 150 people streaming the video at one time. There were three giveaways and we put some advertisers URLs on the whiteboard. All in all... Continue Reading

There are those who start at the bottom of a company with the aspiration to rise to the top, and there are those for whom the words upwardly mobile do not apply. I encountered Mr. Latter attending to the United Skycap station in LAX today. My associates and I bring our bags to the guy and we go through the regular procedure. "What is your destination?", "Show me your identification" and "How many bags will... Continue Reading

I'm glad I broke it. I wouldn't be here today if I hadn't broken it. No, I'm not talking about a vase I won in a church raffle. And I certainly don't mean the world 100 meter sprint record. I didn't break a nail, though I could probably use a good manicure. And I didn't break a vow of silence. I'd have to be silent for more than ten minutes for that to take place... Continue Reading

We arrived on Maui on Tuesday afternoon, snagged our rental car and made our way to the hotel. We're staying on the west side of the island in the Ka'anapali area. It's absolutely gorgeous here. From my fifth floor balcony I can see the ocean, the mountains, palm trees, sandy beaches and a beautiful landscape. It's 6 am Hawaii time as I blog this (my body says it is 10 am MST) and I've enjoyed... Continue Reading

Whenever I see a news story about Google's development plans, I usually give it a read, make sure it's not going to affect my AdSense earnings... and daydream for a minute or two about running a multi-billion dollar business. Google's recent spat with eBay though caught my attention. It was one of those rare times when Google's news could actually affect my income. In case you missed it, Google scheduled a party to promote its... Continue Reading

Google is very protective of its AdSense code. Start changing bits here and there and you can't expect to keep your account open for very long. But there's one exception to that rule and it's a very important one. You can put this code on your Web pages: <script type="text/javascript">    var random_number = Math.random();    if (random_number         //your first ad unit code goes here     } else {         //your second ad unit code goes here     } </script> <script type="text/javascript... Continue Reading

So when was the last time you checked AdSense's TOS? I know, I know, it's all small print. It's boring. It doesn't change very often. And when it does change, the changes don't mean anything. Right, right, right... and wrong. Very, very wrong. The Terms of Service of any program, especially contextual ad programs, might be about as fun to read as the ingredients list on a TV dinner but they're important. They're important to... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

I hate it when it happens. I'm sure you do too. You've set up your site, you've optimized your ads, you've watched your income rise and at last you're getting your rewards. Each month you receive a nice fat check from the generous people at Google. And then all of a sudden, the numbers start to shrink. You haven't changed a thing. Your ad units are still in the same places. You're still discussing the... Continue Reading

Don’t you just hate it when someone comes along and spoils all the fun? For a long time now I’ve been recommending that publishers put little images next to their AdSense units to draw users’ eyes. So if you were showing ads for televisions and cameras, then you could put pictures of televisions and cameras right next to the ad unit. Your unit would have all the eye-catching attention of a graphic ad without the... Continue Reading

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

Most new businesses fail. It’s a fact we’re all familiar with... and as entrepreneurs, one we all ignore. It’s easy to do. For one thing, online those statistics probably aren’t that bad. With AdSense, you’re almost guaranteed some income. Use the right strategies and techniques, and there’s no reason why that income shouldn’t be very good indeed. Continue Reading

Wouldn't it be great if we could optimize our websites for AdSense then just kick back and enjoy the income? We wouldn't have to worry about trying new ad formats or checking new strategies or wondering what else we could be doing to increase our revenues. We certainly wouldn't have to watch out for the sort of change that could radically affect the way our pages are arranged. One such change could be just around... Continue Reading

So much of having a successful Internet business is dependent on getting your sites indexed on the search engines. When someone types a keyword into Google or Yahoo, where does your site come up on the page? Many people make a living in the search engine optimization (SEO) field, helping sites optimize their pages to be more search engine friendly. So how do you get to the top of the search engines? Here is a... Continue Reading

Some sites I have recently bookmarked... Oklahoma City Astronomy Club - My son has become increasingly interested in the planets and stars, so I believe I am going to look into checking these folks out. American Oddities - You have got to see this unusual collection of photographs of homes and office buildings. What's My IP? - Need to know your IP address? Not sure what an IP address is, or why you would need... Continue Reading

I am WAY overdue on this entry in my 15 Best Movies Ever series. Sorry about that, but I wanted to watch the film again before writing about it and recently got around to it. I know, I know. You were checking my blog every other minute just hoping the review was forthcoming. Wait no longer! #9 is a love-it or hate-it film by Monty Python alumnus Terry Gilliam. The only American in the troop... Continue Reading

I'm not sure how to put today's experience into words. As i reflect on our visit to Gettysburg, I feel overwhelmed by the sheer magnitude of information and emotions that I have yet to fully assimilate. We started the day by checking out of the Red Roof Inn in Harrisburg and driving to Gettysburg. It was around 1 pm when we arrived at the visitor center. I examined the CD audio driving tours and settled... Continue Reading

We had a horrible night at the Quality Inn in Lyndhurst, NJ. It was supposed to be a non-smoking room, but the odor was there just the same. I went to the front desk and they gave me an ionizer to use in the room. We gave it a shot, but it didn't do the trick and the odor was giving Mary a headache. It was late and the kids were already falling asleep, so... Continue Reading

We left Jacksonville, MO around 11 am and set course for Beardstown, IL, made famous by the Beardstown Ladies Investment Club. Our visit had nothing to do with investing. We visited friends, Carla and Rick Simmert. Carla is a blessing as she is the person God had in place to take over Mary's web site, SafeHaven, when Mary no longer had the time to give it the attention it needed. We spent a couple hours... Continue Reading

Rainy and overcast today. The kids were really hoping they might go swimming, but I guess it wasn't meant to be. We went to Godfather's Pizza and enjoyed the buffet. Afterwards, we went to see Finding Nemo. I'll have a review of the movie coming soon. We stopped at the Midgley Museum to take in a piece of Okie history, and then back to the hotel room. The kids are playing on the PS2, I... Continue Reading