Our iPhone development team is responsible for some great apps in the iTunes app store. iVote Mobile was in the first batch of 500 apps that were released in the app store when it first went live in Summer of 2008. Last holiday season, iFart took the world by storm. It has gone on to become one of the most frequently mentioned iPhone apps in the world. Our team was among the first to develop... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

A few months back, Twitter announced their Verified accounts program. Essentially, they would put a "Verified" badge on accounts that were deemed to be genuine. This is especially important for people with a high profile, where there are bound to be imposters. For the past two years, I have had at LEAST seventy (70) or so imposters. Usually, they sign up with a derivative of my name, post my photo on the profile, and proceed... Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

I'm not much of a celebrity-watcher. I don't read tabloids and I couldn't care less who's dating whom in Hollywoodland. But I'm still pleased to see that so many celebrities have chosen to use Twitter. I'm pleased because those celebrities are bringing lots of regular folk like you and me with them. Those people might have come to chat with Oprah or Ashton Kutcher but they'll hang around and talk with the rest of us... Continue Reading

Twitter has experienced massive growth in the past year, with the number of people signing up each month accelerating. It has also become the media darling of the day. It seems that everyone is Twittering. However, with only 10-12 million people on the site, its clear that everyone is NOT Twittering. Don't fret. They will be soon. So where is the media paying the most attention to Twitter? You guessed it. It's all about the... Continue Reading

When John Wiley & Sons asked me to write the definitive guide on using Twitter for business, I knew we would have a best-seller on our hands. The pre-orders on the book are strong and the buzz is spreading without me doing any real promotion. So I've decided to do something very special to celebrate the launch of Twitter Power. On Thursday, February 19th, I will be conducting the world's first live broadcast Tweet-a-thon! The... Continue Reading

It's easy to assume the role of a celebrity on Twitter, but how do you know which ones REALLY have the true celebrity behind the name and which are fakes? I have just persuaded an old friend, David Lawrence (portrays the eeeevil Eric Doyle on the hit TV show Heroes), to sign up for Twitter. So I can vouch for the validity of his account. You can follow him at twitter.com/dhlawrencexvii Other verified celebrities include... Continue Reading

I'm currently in Los Angeles for the annual Book Expo America, otherwise known as BEA. Why BEA? I have a book coming out on August 1st and I showed up to support my publisher and do some networking. Now I must confess. I am a trade show junkie. I love the vast conference centers with aisles and aisles of vendors hawking their goods and services. I'm especially a sucker for the freebies and swag. It's... Continue Reading

I have a confession to make. I haven't watched the Jerry Lewis MDA Labor Day Telethon in years. And I honestly feel like I am missing something. As a child, I would watch the show religiously, year after year. I remember the parade of celebrities, Jerry Lewis' banter with his guests, Ed McMahon, the volunteers answering phones, and of course, the magical toteboard that would light up with huge numbers indicating that the cure for... Continue Reading

Everything has changed. I remember when I first discovered computers. I was in high school when Radio Shack came out with their TRS-80 Model I personal computer. I remember going to the store and staring at it... ogling it... feeling the power of its keyboard... Hey, I guess I just wasn't into girls yet. That time came along eventually as well. ;-) Oh, those were the days. Continue Reading

I've always been a fan of the Broadway musical. When I was young, I remember hearing my mom and dad play the soundtracks to many popular musicals on their record player. Fiddler on the Roof, Company, Carousel, The Sound of Music and West Side Story were staples around my house. Combined with a few trips of my own to the theater, I developed a taste for this genre before I became a teenager. Continue Reading

I've bumped heads with politicians and celebrities. But my most recent encounter blows all those away. How many of you can say you met these two? That's right. You are seeing THE R2-D2 and C3PO, not just any droids. Mary thinks I need therapy... hehe... Continue Reading