Posted on September 25, 2009 08:21 AM
Alright, so maybe it wasn't the legal dispute of the century. But you've got to admit, for two little iPhone flatulence apps, we sure did make a stink! As you may recall, the fun and games began when Air-O-Matic, the creators of Pull My Finger, contacted me with a demand for $50,000. Why? They claimed that my use of the phrase "pull my finger" in a small portion of our online marketing campaign was responsible... Continue Reading
Posted on July 25, 2009 04:20 PM
I have to warn you now.
This entry is not going to be pretty.
But someone has got to say something.
Anyone? Anyone? Bueller?
Fine... sigh... I'll do it. Continue Reading
Posted on March 29, 2009 08:00 AM
I remember when Guerrilla Marketing came out. I was so excited. Here were a bunch of different methods to run powerful marketing campaigns without spending a dime.
It was revolutionary.
At last, the average Joe could build a business even with a marketing budget no deeper than his pant pockets.
The philosophy laid out in that book still holds good. It is still possible to sell products without buying a 30-second spot during the Superbowl.
Continue Reading
Posted on February 13, 2009 02:38 PM
My team and I came up with the idea for an iPhone fart application in summer of 2008. We knew it would be a hit. We just needed to develop it. We took great pride in developing iFart Mobile. It was more than another iPhone application. It was a true entertainment machine with a unique interface. It didn't LOOK like an iPhone app. When we submitted the application to Apple, it was put "in review... Continue Reading
Posted on October 22, 2008 01:02 PM
Here's a campaign ad that goes directly to the heart of this election.
Who knows better how to spend YOUR money and run YOUR life?
You or Government?
We're at a crossroads.
I pray we make the right choice. Continue Reading
Posted on February 29, 2008 12:57 AM
You can have a great idea for a web site. And developing the site can be a very rewarding experience. But without one thing, it doesn't matter how nice your site is... That thing is traffic. Traffic is really the "life blood" of our business. Without traffic you can't make sales, you can't generate affiliate commissions, you can't build a list... (you get the picture). So today I want to focus on traffic, and tell... Continue Reading
Posted on February 15, 2008 01:20 PM
There is a lot of talk about niche marketing strategies. What are the things that smart marketers do to get their site listed high on the search engines? Well, things online have changed dramatically since I got started in 1995. Back then you could register killer domains for a song and be the first kid on the block to have a site established in a major niche. But as the years have passed, certain sites... Continue Reading
Posted on November 19, 2007 12:40 PM
When I was at Blogworld last week, I came upon the booth of a company called "Entrecard." Their display caught my attention and I introduced myself to the CEO, Graham Langdom. To my surprise, Graham is also the creator of The Million Dollar Wiki. The reason I was surprised is that I had become familiar with that site the week before and had purchased a few pages on the site! Anyhow, knowing how innovative Graham... Continue Reading
Posted on October 31, 2007 05:04 PM
What if I told you could pick the brain of a former Google employee for $100. Would you seize the opportunity? Frankly, I can't imagine anyone with even the slightest curiousity not taking advantage of that offer. What if I told you that this person was on the original Google AdWords team? I don't know about you, but I'd pay over $1000 to hear what this person has to say! Well, I've got some bad... Continue Reading
Posted on September 2, 2007 08:18 AM
I have a confession to make. I haven't watched the Jerry Lewis MDA Labor Day Telethon in years. And I honestly feel like I am missing something. As a child, I would watch the show religiously, year after year. I remember the parade of celebrities, Jerry Lewis' banter with his guests, Ed McMahon, the volunteers answering phones, and of course, the magical toteboard that would light up with huge numbers indicating that the cure for... Continue Reading
Posted on July 18, 2007 08:59 AM
Bada-bing bada-boom.
You know what I'm sayin'?
Yeah, probably not.
But it seems like everyone is talking like a New York mafia thug in all the emails I have been receiving about The Site Stealer.
It's all in good fun, of course...
... but it's fun with a purpose. Continue Reading
Posted on June 18, 2007 12:08 AM
Whenever I see a news story about Google's development plans, I usually give it a read, make sure it's not going to affect my AdSense earnings... and daydream for a minute or two about running a multi-billion dollar business. Google's recent spat with eBay though caught my attention. It was one of those rare times when Google's news could actually affect my income. In case you missed it, Google scheduled a party to promote its... Continue Reading
Posted on June 5, 2007 01:08 AM
I can't take it any longer.
I've seen a few trends taking place in Internet marketing lately, and I don't think they are right.
It's time to take off the gloves because I've got something to say.
I'm throwing caution to the wind because I think someone has got to stand up and speak the truth. If I take heat for it, so be it.
Here goes...
Continue Reading
Posted on June 4, 2007 10:06 AM
"It was a dark and stormy night." That may as well be the beginning of this newsletter, because I have started writing it five times now. I get past the first line, read it, and delete it. So I figure you just can't go wrong with "It was a dark and stormy night." Well, perhaps if I was writing fiction... The fact is that I've got a lot to tell you this week and I'm... Continue Reading
Posted on March 29, 2007 01:03 AM
I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading
Posted on March 22, 2007 08:37 AM
It seems like everywhere you turn, people are talking about Web 2.0. What's the deal with Web 2.0 and why should we care? In the past weeks, I have shared with you how I built my lists, increased my visibility and made more sales by using Squidoo. Many of you have written me thanking me for the free report on the topic as you are seeing results from using this new web technology. But did... Continue Reading
Posted on January 24, 2007 10:21 AM
I'm sure you've heard the 'buzz' about social networking and Web 2.0. Millions of people have signed up for their own MySpace site, including me! Have you actually discovered how to make *REAL MONEY* with it and generate TONS of free traffic with MySpace and other social networking sites? Recently I managed to get hold of a "private" two-hour telephone conversation featuring two 'under the radar' experts discussing how they are driving BIG traffic and... Continue Reading
Posted on August 1, 2006 02:47 PM
In every industry, there's a powerbroker in the background - an advisor who is known to just a handful of people, but who helps build empires for the top "stars" who are household names. I recently discovered Janet Switzer. For the last 16 years, Janet has been quietly creating empire-building campaigns, products, promotions, deals and distribution for many of the biggest celebrity experts you've heard of. Jay Abraham... Mark Victor Hansen... Chicken Soup for the... Continue Reading
Posted on April 1, 2006 09:03 PM
I got invited to the beta test of the MSN AdCenter a month or so ago. Not many people have had the opportunity to advertise via MSN, so I thought I would give it a a try.
I finally got around to running a test campaign to promote my AdSense ebook using their contextual ad system.
MSN rejected my ads!
Continue Reading
Posted on December 14, 2005 12:40 AM
Two totally conflicting stories out of Hollywood today that explain absolutely everything you need to know about how out of touch Hollyweird is with the American mainstream. Continue Reading
Posted on October 6, 2005 01:46 PM
One of my best friends in the whole world is Mark Jones. I met Mark and his wife Rebecca when attending Trtinity Bible Church in Richardson, Texas. Mark was the worship pastor and we just gravitated towards each other. He and his family are the definition of kind and trustworthy. I love him like a brother and would do absolutely anything for him. *Though he did NOT ask me to do this...) Continue Reading
Posted on January 7, 2005 05:20 PM
Say it isn't so! Imagine this if you will. Hillary Clinton's campaign finance director, David Rosen, did a big no-no. The indictment of David Rosen, unsealed in Los Angeles, focuses on his fund-raising for an Aug. 12, 2000, gala for Clinton in Los Angeles. The New York Democrat was still first lady at the time. While the event allegedly cost more than $1.2 million, the indictment said, Rosen reported contributions of about $400,000, knowing the... Continue Reading
Posted on November 1, 2004 02:46 PM
The day is nearly upon us. After an excrutiatingly lengthy campaign season, the American people will go to the polls tomorrow to decide the next President of the United States. This last week, I went to a conference and met with others in the Internet industry. I was surprised to find some small-business owners supporting John Kerry. I was even more surprised to find out that an extremely intelligent gentleman was an "undecided" voter. One... Continue Reading
Posted on October 24, 2004 07:12 PM
Me and my family spent the last four nights in Eureka Springs, Arkansas, one of our favorite places to visit in the fall. The Ozarks rise to almost 2000 feet and are a touch of natural beauty only a few hours away from the plains of Central Oklahoma. Eureka Springs is particularly beautiful because it is a small town (population 2900) nestled in the mountains. Many of the streets are reminiscent of San Francisco, with... Continue Reading
Posted on October 17, 2004 10:34 PM
Ok, so Michael Moore has had his day in the sun. Fahrenheit 911 infiltrated movie houses across America and succeeded in persuading a segment of the population with incredible distortions and outright lies. Now, the Kerry campaign and Democrats have forgotten that the First Amendment means free speech for EVERYONE. This would include Sinclair Broadcasting and their plans to air a documentary exposing John Kerry for who he really is. The documentary is called Stolen... Continue Reading
Posted on October 16, 2004 09:57 AM
The Kerry campaign has repeatedly criticized the President for his tax cut which they claim gave tax breaks to the wealthy. (Which they DESERVE, incidently). So what do we learn from Teresa Heinz-Kerry's release of her 2003 income tax report? From Newsmax.com... Heinz Kerry Hiding $45 Million in Income, Paid Just 1.2% in Taxes Teresa Heinz Kerry earns approximately $50 million in annual income, ten times what she revealed on tax forms released late Friday... Continue Reading
Posted on October 9, 2004 01:10 AM
The second Presidential debate took place this evening and President Bush took John Kerry to the woodshed on foreign policy and domestic issues. After an extremely disappointing first showing in last week's Miami debate, the President was focused, personable and knowledgable. Kerry came off as stiff, repetitive and a bit unsettled by Bush's strengths. The President made a strong case for the war in Iraq, the economy, the environment, stem cell research and numerous other... Continue Reading
Posted on September 28, 2004 11:49 PM
Systematically deconstructing the lies of the Kerry campaign is a full time hobby for the people at CrushKerry.com. Scooping the media on the latest flip-flops, switcharoos and mainstream media hoo ha, this site is not only important, but loads of fun. We are on the verge of voting in the most important Presidential election of my lifetime (40 years old here...), and our nation can not, MUST not, elect John Kerry. On the upside, with... Continue Reading
Posted on September 7, 2004 07:13 PM
Serious or superfluous? Truth or propaganda? These are some of the questions we must ask as we view political campaign commercials. Often influential and sometimes backfiring, political parties and their public relations teams attempt to discuss the issues of the day and portray their candidate as the best man for the job. Often, this entails little more than communicating how their opponent is the worst man for the job. The Living Room Candidate is a... Continue Reading
Posted on September 2, 2004 12:01 AM
Zell Miller is a Senator from the great state of Georgia. Previously, he was Governor of the state. On Wednesday night, he stood before the delagates of the Republican National Convention, and all of America (and the world) via television, and gave one of the most impassioned speeches I have heard in some time. He clearly made the case for why we MUST re-elect President George W. Bush for a second term of office. Here's... Continue Reading
Posted on August 30, 2004 04:38 PM
You can't make this stuff up. Tom Daschle, Senate Minority leader and bottleneck to progress has really put his foot in it with his new campaign commercial. He is going to have a tough race against Republican challenger Tom Thune this November, and you will not believe the approach he is taking. After repeatedly condeming the President and the Republicans for the approach they have taken to defeating terrorism, Daschle is running a spot IDENTIFYING... Continue Reading
Posted on August 26, 2004 03:05 PM
My friend Gary Rosenzweig at Clevermedia.com, has unleashed a fantastic online game that is timely and addictive. Campaign Trail 2004 allows you to run a campaign for the candidate of your choice. You decide which states the Presidential and VP candidates are going to spend time and money in. It's easy to play but challenging to master. Can you win the election? Play now! Continue Reading
Posted on August 5, 2004 01:29 AM
The Swiftboat Veterans for Truth have come out with a brief commercial spot telling the truth about John Kerry's military service. It is a devastating blow to the lies and fabrications that Kerry/Edwards are telling on the campaign trail. Americans deserve to know the truth, and these REAL war heroes are putting themselves on the line to speak it.
Click here to view the commercial Continue Reading
Posted on July 28, 2004 05:49 PM
There is no better tool to defeat John Kerry than his own words. A new eleven-minute video is now available online. It is John Kerry, in his own words, basically falling on his sword. It is a conservative's dream and I am certain we will see some of this video in Bush commercials this campaign season. Liberals BEWARE! It will take much courage to watch this video. Definitely more than watching Michael Moore's schlockfest. Take... Continue Reading
Posted on July 26, 2004 05:13 PM
The culture of death continues to make inroads into all that is good and decent about America. Take this latest item now available at the Planned Parenthood online store. I won't link to this site because I refuse to send them any traffic. But take a look at what they are selling! I am skeptical that many people would buy this shirt, let alone actually wear it, but just the fact that Planned Parenthood is... Continue Reading
Posted on April 17, 2004 12:05 AM
The Republican National Committee launched a new web game today that illustrates the massive tax increases required to pay for John Kerry's promised spending. Earlier this week the RNC unveiled the Index De Le Miserables, which calculated Senator Kerry's promised spending, promised tax increases, and unidentified tax increases. Senator Kerry's IDM was 20.46 the same as Carters MI in 1980. "John Kerry has promised $1.9 trillion in new spending and that’s just on the... Continue Reading
Posted on March 31, 2004 12:00 AM
Oh, this will be a riot. Al Gore, the tree, is close to finalizing his cable TV channel deal. Imagine, Al TV, 24/7, in stereo. First, we get a liberal radio network. I'm sure people will be tuning in Al Franken to listen to his obnoxious voice and unfunny commentary. NOT! It only gets better. Read about Gore's attempt to launch a "hip" TV network. I like this. The more money liberals pour into doomed... Continue Reading
Posted on March 4, 2004 02:22 PM
Right on time, the Bush campaign 2004 has released their first set of television ads. The ads are extremely positive and a wonderful alternative to the nasty attack ads the democrats have been running. However, the democrats are having an absolute hissy fit that there are images of the World Trade Center in the Bush ads. They claim it is "insensitive" to use the terrorist attack as a political event. Once again, they fail to... Continue Reading
Posted on February 17, 2004 10:40 PM
As the World Wide Web enters its second decade of existence, .com has become a ubiquitous surname. From the obvious pets.com and business.com to the unique sendmeadollar.com and hollywoodjesus.com, it is clear that .com has become King of the domain roost. .net and .org have been around almost as long, but they are like the red-headed stepchildren at K-Mart. (No offense to red-headed kids, but all offense meant to K-Mart.) .net was initially intended for... Continue Reading
Posted on February 12, 2004 11:15 AM
The democratic presidential primary run is one of the most entertaining current affairs that I have seen in a long time. You've got Howard Dean screeching like a lunatic. Wesley Clark is denying statements that he made on video tape, clearly enough for even my children to pick up on. Joe Lieberman has the charisma of wall paint. Al Sharpton and Dennis Kucinich are loud of mouth but small of significance. And now there is... Continue Reading
Posted on February 10, 2004 11:02 AM
In what may be a shocker to Hollywood, but I have predicted all along, Mel Gibson's The Passion of Christ is set to be a blockbuster. Here's the latest story from Variety magazine... 'Passion' poised for heavenly B.O. (Variety) The movie that couldn't find a distributor a year ago is now poised to become this year's first surprise hit. Though not a single television ad has aired for "The Passion of the Christ" two weeks... Continue Reading
Posted on January 4, 2004 07:57 PM
It is my belief that the large majority of voting democrats have little to no idea what the radical wing of the party really stands for. The party that for so many years has rallied their voters based on fear and lies continues to do so while the masses sleep. MoveOn.org, an organization that is unable to live up to its own name as they are still living in the crushing Presidential election of 2000... Continue Reading
Posted on January 3, 2004 07:44 PM
Here are a handful of links for your surfing pleasure: Free Online Lookups - very cool stuff - find out which of your neighbors donated to a federal election campaign, get a zip code based on phone area code, and locate the post office nearest to any location. Like I said, cool stuff. The Daily .WAV - download sound files for your PC Word Spy - Just what IS bluejacking anyway? I Work with Fools... Continue Reading
Posted on October 18, 2003 08:17 PM
I am so exhausted after today! We walked the "Freedom Trail" in Boston with our friends Ro and Kyle. Starting at the Bostom Common (the first public park in the U.S.) and ending up at the Bunker Hill monument, the Freedom Trail meandered, twisted and turned for over two miles through over a dozen historical sites that captured the essence of the struggle for our Nation's Independence. We started by driving to the mass transit... Continue Reading
Posted on June 29, 2003 07:11 PM
'Tis a sad day for fans of the "old" movies. One of the last great living legends is no more. Katherine Hepburn passed away at the ripe old age of 96. About 12 years ago, Mary and I went through a period of watching tons of old movies. The stars of old includeed Clark Gable, Jimmy Stewart, Spencer Tracy, Gary Cooper, and Katherine Hepburn. My personal favorite is The Philadelphia Story, which co-starred Cary Grant... Continue Reading