Now that my book, Twitter Power, is moving up the charts (#15 on Bookscan last week!), I have a lot of people asking me how effective Twitter actually is for business. Certainly, it is difficult to put a price tag on relationships that have been built on Twitter. It's also very hard to quantify the effects of branding on a Twitter profile page correctly designed. But the question remains... Does Twitter use convert to sales? Continue Reading

Twitter Power is quickly moving up the charts, entering Bookscan at #45 in its first week! The first book on Twitter to receive mainstream distribution (it's at your local bookstore), my hope is that this is the big breakthrough for more businesses to understand how social media can be used to grow their business. I invite you to pick up your copy of Twitter Power at any of these fine booksellers. Barnes & Noble Amazon.com... Continue Reading