Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Twitter looks so easy, doesn't it? You don't have to plan and research like you do when you're writing a blog post. You can write whatever's on your mind and hit the Update button. Random thoughts make for perfectly good tweets. You don't have to think about search engine optimization. Tweets do turn up on Google but links in tweets don't count towards page rank and there's no way - or reason -- to optimize... Continue Reading

Every time I go to a conference or take part in a seminar I meet a bunch of amazing people. I meet people who are experts at marketing. I chat to entrepreneurs who are wizards at search engine optimization. I swap ideas with other bloggers who are making six-figure incomes on the strength of their posts. Every one of those people is special. But they aren't successful because they're special. They're special because they're successful. Continue Reading

There are two ways to write a blog. The first is to sit at the computer and type up the first thing that comes into your head. If you have interesting ideas, fun experiences and can write well, that can certainly work. There are plenty of bloggers who make a good income writing about themselves, their lives and their families. But it isn't easy. Continue Reading

It happens even before your site really starts to make money. You post articles, market your content, pick up comments and find that other sites are talking about you. All of a sudden, you've moved from being one person with ideas you want to share to being the center of a community, part of a circle of online friends with a keen interest in what you have to say. Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading

I've just spent an incredible three days in Las Vegas at the Affiliate Summit. This gathering of nearly 3000 people was one of the largest concentrations of affiliate marketers in history. While I did enjoy some of the workshops, the greatest benefit was from networking with others in the industry. I finally got to meet famous bloggers such as Amit Mehta, John Chow, Andrew Wee and Zac Johnson, just to name a few. All these... Continue Reading

I've been wanting to meet Jason Calacanis face-to-face for some time. For those that don't know, Jason is the co-creator of Weblogs, Inc., which was sold to AOL for $25 million. I'm at Affiliate Summit in Las Vegas where Jason Calacanis delivered the keynote address this morning. I really didn't know anything about Jason as a person, so I was looking forward to an insightful talk with fresh ideas. Wow, was I in for a... Continue Reading

I'm a big fan of Amazon.com. I spend far too much money there but they also give me a fair bit of money too through book sales and affiliate links. I think they've done a fantastic job of selling products online and helping website publishers earn from their content. They might be the Walmart of Internet retailing, but they're definitely not the Apple of whiz-bang gadgetry. Their new Kindle book-reading machine is a great idea... Continue Reading

Blogging is a huge opportunity... and a lot of people are missing out. They're missing out for one reason. They don't believe they can write. They might have slept through their English classes at school. They don't know what a semi-colon is for. And since entering the workforce, they might never have had to write anything longer than a grocery list. And now I'm telling them that they can make their living -- and more... Continue Reading

The blogging world is cursing the big "G" and scratching their heads as their Google pagerank has suddenly taken a turn for the worse. Not unlike a stock market tumble, this change caught everyone off guard and has left many bloggers and content-based sites wondering what they did wrong. The pagerank algorithm has been a supposed indicator of the authority and value that Google has placed on a web page. On a scale of zero... Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

My primary website, WorldVillage.com, turned ten years old this year. Wow, it's gone by fast. Starting today, I am announcing the WorldVillage Blogger Network, a new portion of WorldVillage that allows bloggers to write articles for WorldVillage and share in the revenue that their article pages earn! Anyone can apply to write for any category within the range of topics available. Major categories include Home, Health, Arts, Business, Sports, Recreation, Computers, Science and Society. Within... Continue Reading

Bloggers Gain Libel Protection Continue Reading