Online publishing is a business. Like any business it requires work. It requires paying taxes. And it requires investments of cash to keep going. That last hurdle is the one that many people stumble over. They think that because the only equipment they need to set up an online publishing business is a computer, that's the only expense they'll ever need to pay. Wrong. Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

Question: What is the one of the biggest obstacles that people have to creating an online business? Answer: Building a web site! I have a confession to make. I am NOT an expert at building websites. In fact, I hire out all website design and creation. I am just not good at it. But what if you can't afford to pay someone to do it? Continue Reading

Be careful... If you don't add the right amount of each ingredient, you could ruin the entire meal. Easy now... If you mix those chemicals incorrectly, it could be explosive. Watch it... If the calculations aren't perfect, the shuttle may never make it off the launching pad. Many things in life demand precision. There are some absolutes that do not allow for the least bit of give. One wrong step and the greatest ideas can... Continue Reading

Behind closed doors. It's terminology that says "you weren't invited and you'll never know what was said." That's too bad, because some of the biggest secrets are spilled behind closed doors. No one likes to be shut out, but that is precisely what happened to me. Continue Reading

I try to be very transparent about the ways I make money on the web. It's really no secret and I've nothing to lose by sharing this information with you. I don't like to hold back as that doesn't contribute to your success at all. So I'm about to reveal one of my biggest secrets for profiting online. Ok, it's really more along the lines of "incredibly obvious", but I'm amazed at how many people... Continue Reading

Today's entry may be one of the most important ones I have ever sent out. Why? Because your response to this newsletter is going to help guide the direction of all future newsletters! This is the day that I am asking for participation from every one of my readers... ... and I am counting on you! Continue Reading

I've had several people ask me what I'm going to be up to in 2008. I'm very excited, because this is going to be a breakthrough year for many people who will increase their online revenue. AND, I am excited because I am going to be doing several things that have never been done before! That's kind of a mantra with me. I don't like to do what everyone else is doing. You have to... Continue Reading

"Get Google Pay-Per-Click Ads for Free" was the title on the report that promised an amazing way to advertise on Google AdWords without having clicks ding your wallet. This ebook was #1 on Clickbank's Marketing & Ads category, so curiousity got the best of me and I paid $97 to see what it was all about. Want my honest assessment? Read on... Continue Reading

It's one thing to have consenting adults eat worms on a reality show. It's a totally different story when children are being exploited for entertainment. And that is exactly what is taking place with Kid Nation, CBS television's much-hyped reality show. Continue Reading

I did it. I bit the bullet and picked up an iPhone. I've been a faithful Treo 650 user for two years, but the buzz regarding Apple's new device won me over. So I ponied up $599 + shipping and tax to get one of these puppies in my hands, though I was unsure of what I would find once I actually got to try it out for myself. I may now render the verdict... Continue Reading

If you missed out on my Instant AdSense Templates VRE Building System in October of 2006 (we SOLD OUT in under a week), then you missed out on one of the biggest turn-key shortcuts I've ever seen to starting your own online business and receiving monthly paychecks from Google and other income streams. Check this out... Continue Reading

Whenever I see a news story about Google's development plans, I usually give it a read, make sure it's not going to affect my AdSense earnings... and daydream for a minute or two about running a multi-billion dollar business. Google's recent spat with eBay though caught my attention. It was one of those rare times when Google's news could actually affect my income. In case you missed it, Google scheduled a party to promote its... Continue Reading

Pssst. I've got a secret. Actually, I've got a LOT of secrets. Do YOU want to know the secret? No, not THAT secret. "That" Secret is the biggest bunch of nonsense served to the public on a shiny platter all year. But that's a topic for another newsletter. ;-) Continue Reading

It's one of the biggest challenges of building a profitable online publishing business. It's also one of the most important. Generating traffic. There's no easy way to do it. Yes, you have to have good content. Without that, you're never going to get the sort of traffic that arrives naturally, comes back and gives you referrals. But even good content isn't enough. It doesn't matter how good your content is if no one knows you... Continue Reading

Friday the 13th? This is your lucky day! I'm not superstitious, and I believe that this Friday the 13th is going to be a huge winner for you! Why? Because I've just had the opportunity to speak with Brad Fallon of Stomper fame, and he is doing something that is about to rock the Internet marketing world! (And it won't cost you a dime, so breath easy, ok?) Continue Reading

I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading

I recently saw a post on a forum that described me as an Internet marketing "guru". I had this picture of me sitting on a mountaintop in the lotus position with a line of inquisitive people waiting to ask me my secret for making money online. Then I had a good laugh and realized how ludicrous the term really is. I'm not a "guru". I'm just a guy who found success online and now pass... Continue Reading

I love to write my own newsletter. It gives me an opportunity to share my thoughts and feelings with you in a very personal way. However, my friend Eric Holmlund has written such a brilliant piece that I have asked him if I can reproduce it in its entirity. Being a great guy, Eric said no problem. With no further ado, here is Eric's post... ---------------------- I want to tell you about a young woman... Continue Reading

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers. That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS... Continue Reading

Ever since Google changed its Terms Of Service to allow other contextualized ad systems on the same pages as AdSense, I've been busy taking another look at its competitors. And what I've found was that Kontera has been pretty busy. Kontera has created an ad system that turns keywords on a Web page into double-underlined links. When users mouse over those links, they get a floating tool box containing an ad. It's unobtrusive and looks... Continue Reading

Creating a successful online business is tough. Sure, creating a site is simple. You can buy a domain name, find a hosting service and use a template to have your site up and running within a day or two (or even less) of first thinking up your business idea. Affiliate systems and contextualized ad programs can then have you earning without ever touching a product or a shipping form. That's the easy part. The hard... Continue Reading

As an AdSense publisher, one day can be much like another. Each day, you update your content, check your stats and make sure that your traffic is flowing freely. With users coming, clicking and giving you income all day every day, it can be very easy to forget which day, week or even season it is. That’s a waste of an opportunity. It’s also not true that Internet time is separate from real time. You... Continue Reading

Let's play a game. I am going to list several quotes from people, and you have to guess what they are talking about. These are all REAL quotes... Ready? Person #1 says... "Even though I am at loss for words I want to thank you again from the bottom of my heart for an experience that I will NEVER forget" Person #2 says... "I've met with more JV extraordinaires, created more wonderful relationships, and have... Continue Reading

I've been looking back at what's been happening in the world of AdSense over the last ten months or so... and I've been amazed at what I've found. I was able to count at least fifteen innovations that could affect the way publishers earn through AdSense. Some of those changes, such as larger image ads, are relatively minor. Others, such as video ads and multiple channels for ad units, have the potential to radically change... Continue Reading

I've had a BUNCH of people ask me if Brad Fallon and Andy Jenkins' product, StomperNet, is a bunch of hype... or if these guys and their product is the 'real deal'. I've known Brad Fallon for six years. He and I have shared many meals and spoken at length about what he does... and what he knows. I can say without a DOUBT, that Brad is THE leading expert on search engine optimization on... Continue Reading

Today is a day of reflection. I can't believe it has been five years since Islamo-fascist terrorists barbarically hijacked airplanes and flew them into the World Trade Center and The Pentagon. Time really does pass by in an instant. As we remember the destruction wrought by evil people, lets take time to remember the lives that were lost and the impact that it has had on so many other people. I'm sure that the trauma... Continue Reading

In every industry, there's a powerbroker in the background - an advisor who is known to just a handful of people, but who helps build empires for the top "stars" who are household names. I recently discovered Janet Switzer. For the last 16 years, Janet has been quietly creating empire-building campaigns, products, promotions, deals and distribution for many of the biggest celebrity experts you've heard of. Jay Abraham... Mark Victor Hansen... Chicken Soup for the... Continue Reading

My good friend Lee Dodd, who I feel is the king of online forums has recently rocked the forum world with the creation of Earners Forum. Watching the growth over the past 2 weeks has been an amazing experience, seeing the forum go from nothing to more than 1,000 members and 15,000 posts. Continue Reading

Did you know that I have been doing business online since 1995? Many people assume that I came out of nowhere with my AdSense training materials, but the fact is that I've been online creating profitable websites for eleven years now! (Wow, has it been THAT long?) One of the ways I generate revenue is with affiliate programs, that is, where I make a commission on products that I sell for OTHER merchants... Continue Reading

I used to blog about current events all the time. But lately, I've been writing far more about Internet marketing and my travels. Why? It isn't for shortage of material. On the contrary, popular culture and politicians provide a plethora of opportunities for sharing a more rational point-of-view My reasons for avoiding current events are far simpler these days. Continue Reading

One of the biggest attractions of becoming an online publisher is that you get to become your own boss. You can work from home, at the hours you want... and completely alone. Well, the first two at least are right. Optimizing your ad units is certainly lonely work. It’s a task you have to do yourself and it involves no one but you, your computer and your stats tables. But playing with your ad units... Continue Reading

I love to play games with my family. Board games, card games, party games. We like them all. Sure, sometimes we have a hard time agreeing on what to play. But once we get going we usually have a fun time. We are always on the lookout for new games to play. And with so many choices, how do you know which games will give the biggest bang for the buck? Continue Reading

I just got back from one of the the most educational and inspiring seminars of my entire life. My friend, Jeff Walker, suggested that I go to Armand Morin's Big Seminar in Los Angeles. On his advice, I registered just a couple weeks ago. It cost $2000, but I trust Jeff and took his advice. Words cannot describe the weekend I just experienced. Continue Reading

Launching a new product can be both an exhilirating and terrifying experience. The thrill of launching out into the unknown is matched only by the trepidation in wondering if the launch will fail. However, it doesn't need to be this complicated. Continue Reading

Did you know that just about anyone can make money online? With knowledge, discipline and persistence, the Internet can be a pot of gold for anyone willing to pursue their dream. Let's face it. Even though the world wide web is about ten years old, it is still in its infancy. And it is NOT too late to claim your piece of the Internet pie. Continue Reading

One of my best friends in the whole world is Mark Jones. I met Mark and his wife Rebecca when attending Trtinity Bible Church in Richardson, Texas. Mark was the worship pastor and we just gravitated towards each other. He and his family are the definition of kind and trustworthy. I love him like a brother and would do absolutely anything for him. *Though he did NOT ask me to do this...) Continue Reading

The biggest earthquake to hit planet earth in 40 years hit Southeast Asia with a vengeance today, triggering tidal waves and tsunamis that have killed thousands of people. JAKARTA, Indonesia - The world's most powerful earthquake in 40 years triggered massive tidal waves that slammed into villages and seaside resorts across southern and southeast Asia on Sunday, killing more than 7,200 people in six countries. Tourists, fishermen, homes and cars were swept away by walls... Continue Reading

There's something about building new web sites that stokes me. It's that feeling of making something from nothing that gets my creative juices flowing. Certainly, it is important to run a profitable business. But sometimes it is more satisfying to build a site that people enjoy. It seems I am always in the center of two or three new projects, and I rarely run out of ideas to build more. My biggest weakness is not... Continue Reading

And so, the litigation hounds once again are unleashed on the prescription drug community. This time it is over Vioxx, an anti-arthitic drug manufactured by Merck. Research has long pointed to the fact that long-term use of Vioxx may contribute to heart attacks and strokes. Perhaps the FDA didn't study the drug long enough. Perhaps the pharmaceutical companies are only interested in money. Perhaps people don't read the warning labels. And perhaps some were willing... Continue Reading

We left Keystone yesterday and decided to head home. As it would turn out, it is monsoon season in Colorado, and the rain just keeps coming. We drove to Burlington, CO and spent the night in a cheap motel. Now we are on the road, about 40 miles west of Salina, Kansas. There is just a whole lot of nothing to see out here. We passed up the opportunity to see the world's biggest prairie... Continue Reading

I'm in "The biggest little city in the world", Reno, Nevada, attending a meeting of the minds with other Internet entrepreneurs. Strolling through the streets of Reno last night left me quite unimpressed with the city. It feels like a throwback to 1970's Las Vegas, only cleaner. We dined at a very expensive, yet mediocre, buffet. But the highlight of the evening was visiting with some of the other attendees, each from a different niche... Continue Reading

I've been following the coverage of Mel Gibson's upcoming film, "The Passion of Christ", with great anticipation. Unfortunately, Mel is being castigated by some people for being anti-semitic in his portrayel of the Jews in the film. I find it amazing that the same people who have been subject to people attempting to rewrite history (as far as the holocaust is concerned) are now attempting to rewrite history as to an accurate account of the... Continue Reading

Ladies and gentlemen, we now have proof beyond a shadow of a doubt that God exists, and that He has an incredible sense of humor! This story from the Drudge Report... In what political watchers are calling possibly the biggest gaffe in years, former Vice President Al Gore is set to give a speech on Thursday on the perils of global warming -- on what is expected to be the coldest day in New England... Continue Reading

Another beautiful morning in Red River! We've been eating breakfast in the room all week, so we decided to go out for eggs and pancakes this morning. We went to The Hole Thing Donut Shop and were very pleased with the meal. It was pricy, but that's the way it goes. Afterwards, we found a nice park where the kids could play, the dog could sniff, and Mary and I could sit and enjoy the... Continue Reading

What a busy day! Jenna and I started the day with a one-hour horseback ride. She rode Questa and I rode Buck. They took us 600 feet up the mountain on a sometimes precarious trail. It was a great deal of fun. Socrates got to meet one of the horses as well. He wanted to see them until he got up close. He must have been thinking, "That's the biggest dog I've ever seen!" Afterwards... Continue Reading