Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

By now, you know that I am the creator of the world's most-talked about iPhone application, iFart Mobile. Although most people know me these days as the best selling author of "Twitter Power - How To Dominate Your Market One Tweet At A Time" and a successful internet entrepreneur, my staff and I eagerly jumped into iPhone development as soon as the app store launched. If you have been following me on Twitter, you are... Continue Reading

In Twitter Power, I described blogs as one aspect of the social media revolution. I think that might have surprised some people. Blogs, after all, pre-date the kind of interaction that we can see on Facebook and LinkedIn. They're more like old-fashioned publishing, in which information comes down from a publisher instead of being created and shared by contributors. But there is one aspect of blogging that's often forgotten by Internet publishers, and it's incredibly... Continue Reading

I'm not much of a celebrity-watcher. I don't read tabloids and I couldn't care less who's dating whom in Hollywoodland. But I'm still pleased to see that so many celebrities have chosen to use Twitter. I'm pleased because those celebrities are bringing lots of regular folk like you and me with them. Those people might have come to chat with Oprah or Ashton Kutcher but they'll hang around and talk with the rest of us... Continue Reading

When I went to my first Internet marketing conference I had a huge surprise. It wasn't the amount of information that I picked up sitting in the audience. And it wasn't the fascinating conversations I had sitting in the restaurants and the hotel bar in the evening. It was the fact that people knew me. Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

It was a very special 2-hour broadcast live from my first Internet marketing conference, Elevate 2008. Streamed and filmed before a live studio audience, the show was packed with great content, a trivia showdown, questions from the audience, flying monkeys, prizes and special guests. We had a great time and I'm sure you'll love watching as well. We lost the stream at one point, so the show is available in two parts. Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

I don't go to the movies much. I enjoy movies, I just don't enjoy the theater experience. Why pay top dollar to sit in a crowded cinema with chatty teens and people noisily crunching popcorn and nachos when I can buy or rent the DVD for less and enjoy the peacefulness and comfort of my home theatre. I choose to go to the Metrolux today in order to get a glimpse of An American Carol... Continue Reading

If you do your job well, you shouldn't get paid anything at all for it. That doesn't sound fair, does it? But as an online publisher, that's exactly what should happen. Your job is to provide information to your readers. That could be information that educates them. It could be information that makes them think. And it could be information that just makes them happy to read it. If the information that you're offering is... Continue Reading

I'm amazed that there are people out there -- somewhere -- who aren't making money from AdSense. It's not as though you need a doctorate in computer studies and a professorship in literature. You just need a website and an AdSense account. And ever since blogging came along, the website bit has been a breeze. It takes all of about five minutes to sign up on Blogger and it's a perfect match for AdSense. Continue Reading

You've probably noticed that I'm often talking about seminars and conferences. That's not just because I talk at some of them. It's because I think that they're essential stepping stones to online business success. I'd like to believe that's because the information that I and other marketers provide at these seminars is more valuable than magic-encrusted gold dust. As soon as someone takes it home and applies it to their business they immediately become an... Continue Reading

While speaking at Harv Eker's event, I wanted to demonstrate the power of the flip video camera. So I decided to shoot this brief video to show this incredible audience. I think they are a bit excited! Continue Reading

I remember seeing Ben Stein for the first time in Ferris Bueller's Day Off. Who could forget the monotone deadpan teacher repeating "anyone... anyone... Bueller... Bueller". And then there was "Win Ben Stein's Money", a campy television quiz show that demonstrated Ben's ability to stand toe-to-toe with the best of them. I sure would have liked to have seen him go up against Ken Jennings. As a columnist for the Wall Street Journal and a... Continue Reading

I've been wanting to meet Jason Calacanis face-to-face for some time. For those that don't know, Jason is the co-creator of Weblogs, Inc., which was sold to AOL for $25 million. I'm at Affiliate Summit in Las Vegas where Jason Calacanis delivered the keynote address this morning. I really didn't know anything about Jason as a person, so I was looking forward to an insightful talk with fresh ideas. Wow, was I in for a... Continue Reading

Last month I was in Atlanta for the Big Seminar. Now usually I'm not much of a morning person, but when I took a peek at Friday's schedule, I knew I had to wake up early... Over the past five years or so I'd been hearing the first  speaker's name over and over again... "Joel you've got to check out this young kid Jermaine. He's from the inner-city, but Corey Rudl is taking him under his... Continue Reading

There are lots of things to enjoy as an online publisher. There's the thrill of creating content. The pleasure of meeting friends at conferences. The sheer freedom of being your own boss and setting your own schedule. And then there's publicity. That's a whole other world of fun. Not every online publisher uses publicity to drive traffic to their website. Some think it's a bit like a lottery. You'll send out hundreds of press releases... Continue Reading

Tag me once, tag me twice. What the heck. Both Rosalind Gardner and Kris Jones 'tagged' me to create this blog entry. Here goes... Continue Reading

I keep saying that anyone can make money out of an AdSense site. I still think that's true. Anyone can find something to write about that will interest other people and bring them in to click on ads. Everyone has a job, a favorite activity, a hobby, a pastime or some other interest that they can write a few hundred words about several times each week. And yet, so many people choose to write about... Continue Reading

It was fall of 2005. I was in Charlotte, North Carolina, preparing for my very first public speaking engagement. I would be speaking before an audience of 25 people who had paid to hear me and a handful of other Internet marketers share how we make our millions online. It was at this time that I had begun preparing the manuscript for my first traditionally published book. But I was lacking a title for the... Continue Reading

It's one of the biggest challenges of building a profitable online publishing business. It's also one of the most important. Generating traffic. There's no easy way to do it. Yes, you have to have good content. Without that, you're never going to get the sort of traffic that arrives naturally, comes back and gives you referrals. But even good content isn't enough. It doesn't matter how good your content is if no one knows you... Continue Reading

I'm sitting at the airport in Atlanta, Georgia, awaiting my return flight to Colorado. After living on the front range for nearly three months, I already find myself missing the beautiful mountains and am eager to get home. I wanted to send this newsletter today because I have just spent the last few days at Big Seminar #9, where I had the privilege of speaking to four hundred attendees and teaching how anyone can make... Continue Reading

As an AdSense publisher, I've become accustomed to earning passive income. And in doing so, I've trained myself to watch for revenue-generating opportunities. Late last year, I told you about Agloco, a new company that would be releasing a viewbar that would pay you to surf the web. The naysayers thought it would never happen. Continue Reading

I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading

If you've been reading my blog for a while, you've probably noticed that I tend to say exactly what's on my mind. Sometimes, that will have nothing to do with AdSense or Internet marketing. It might be something to do with my life. It could be something that happened to me. Or it might just be one of my occasional rants brought on by... well, anything really. I'm not what you would call "politically correct... Continue Reading

There's a look that I've seen way too many times. It doesn't happen often, but even once is enough. I'll be standing in front of an audience at a conference or teaching a class, and I'll see my audience's eyes glaze over. Instead of looking at me, they start looking at the conference program or at their watch or at anything but me. It's a look that says I've lost them. Whenever that happens, I... Continue Reading

I remember when I bought my first DVD player, many years ago. I instantly fell in love with the high quality audio and video that came from the DVD. And I also loved the "special feature" aspect that DVDs allowed... deleted scenes, out-takes, behind the scenes documentaries, etc. I've got a DVD collection featuring over 750 discs to date. Now I just need time to watch them! And speaking of DVDs, my friend Russell Brunson... Continue Reading

Omakase is a Japanese word meaning 'leave it up to us'. It is commonly used in Japanese restaurants for a meal where the chef uses their experience and knowledge to select and prepare the meal for a customer without specific directions. And with the beta launch of Amazon.com's new contextual ad service, Omakase takes on a new meaning. DId you just say, Amazon.com and contextual ad service in the same breath? Yes... yes, I did. Continue Reading

Last night, my family and I went to see Glenn Beck at the Mabee Center in Tulsa. For those not familiar with Beck, he claims to have the third most popular radio show in the country. I guess that would be behind Limbaugh and Hannity. I started listening to Glenn a few years ago when his program began airing on our local radio station. He says that you need to listen to the show for... Continue Reading

Internet entrepreneur Joel Comm and his new book: "The AdSense Code: What Google Never Told You About Making Money with AdSense." reveal how anyone can generate passive income on the Internet. Since only those books that appeared on Oprah ranked higher, Comm figures Oprah and her audience would find his Internet income strategies the real story. Read on for today's news release... Continue Reading

Lara Croft is back. And this time she means business. Back in the late nineties, Lara Croft came on the scene in the game Tomb Raider. A female "Indiana Jones"-style character, Lara spelunked tombs in ancient ruins of Rome, Mexico, Egypt and Atlantis, fighting off creatures and bad guys while on the hunt for priceless artifacts and treasure. Rather than just shooting to kill stuff, Tomb Raider challenged the player mentally with a series of... Continue Reading

I'm coming to you live from Yanik Silver's Underground Seminar in Washington, D.C. I'm sitting in my hotel room with Tim Carter and Christopher Knight. We've just enjoyed a long meal at a fancy-schmancy restaurant a few blocks from the JW Marriott. And, of course, we've all got our laptops jacked in as we catch up with our email and discuss ways to capture more doubloons! But I have another reason for blogging tonight... Today... Continue Reading

Two totally conflicting stories out of Hollywood today that explain absolutely everything you need to know about how out of touch Hollyweird is with the American mainstream. Continue Reading

I just got back from one of the the most educational and inspiring seminars of my entire life. My friend, Jeff Walker, suggested that I go to Armand Morin's Big Seminar in Los Angeles. On his advice, I registered just a couple weeks ago. It cost $2000, but I trust Jeff and took his advice. Words cannot describe the weekend I just experienced. Continue Reading

I've been in a Las Vegas this week, participating in Affiliate Summit, a conference for Internet merchants and their affiliates. I dragged a couple friends along with me and we're having a great time. Monday night we went to see Blue Man Group at the Luxor Hotel (the big pyramid...) What a fun evening! Continue Reading

I've never been a huge Oprah Winfrey fan. I've probably watched three entire shows my whole life. But I do appreciate the positive spin she has taken her show these past years. Instead of doing the Jerry Springer "dregs of society" type shows, she has sought to elevate her show by featuring encouraging and inspiring stories. From time to time, she has been known to provide her entire audience with a year's supply of dogfood... Continue Reading

I am a Survivor fan and I am not ashamed to admit it. Tonight was the finale of Survivor All Stars, where 18 former Survivor contestants came back for another chance to win $1,000,000. Even thought Boston Rob Mariano schemed his way to the final two, along with his new love, Amber Brkich, I thought he was deserving of the money. As it turned out, Amber won by one vote. However, it was a moot... Continue Reading

I am one proud papa tonight. Zachary has been taking piano lessons since he was five years old. It took him a while to get going, but he has steadily improved over the years. Like his mom and dad, he has a natural love for music. This past year, I have noticed a marked difference in his playing. I am very impressed with the skill he has developed since turning twelve! Tonight was his piano... Continue Reading

The continuing story of the Passion of the Christ continues to make big news in the entertainment industry. As of this writing, the film has grossed $333,000,000 in the United States. It has grossed an additional $99,000,000 internationally, and it set a record for a single day opening in Italy just last night. It now ranks as the #10 top grossing film of ALL TIME. Look at some of the movies it has passed... Continue Reading

In what may be a shocker to Hollywood, but I have predicted all along, Mel Gibson's The Passion of Christ is set to be a blockbuster. Here's the latest story from Variety magazine... 'Passion' poised for heavenly B.O. (Variety) The movie that couldn't find a distributor a year ago is now poised to become this year's first surprise hit. Though not a single television ad has aired for "The Passion of the Christ" two weeks... Continue Reading

Fred Langa is a staple on the web. The guy has been writing technology articles since dirt was new... well, for a long time anyhow. In fact, he used to write for the now-defunct NetGuide Magazine and featured WorldVillage.com as one of the web's best Family friendly site. Fred's mailing list, the Langa List, is a weekly digest featuring useful info and links for a general audience (that's you!). I highly recommend signing up to... Continue Reading

We start my list of the Best Movies Ever (from my personal DVD collection) with an unlikely candidate. That Thing You Do (1996) makes the cut at #15 because, well, it just makes me feel good! Written and directed by Tom Hanks, That Thing You Do manages to take a trite, cliched storyline, add a perfect supporting cast and a hook that won't let go, and turn it into pure movie magic. The film tells... Continue Reading

I am so exhausted after today! We walked the "Freedom Trail" in Boston with our friends Ro and Kyle. Starting at the Bostom Common (the first public park in the U.S.) and ending up at the Bunker Hill monument, the Freedom Trail meandered, twisted and turned for over two miles through over a dozen historical sites that captured the essence of the struggle for our Nation's Independence. We started by driving to the mass transit... Continue Reading

Here's the story. A sick cartoon in which cuddly characters are maimed and decapitated is coming to UK audiences. Happy Tree Friends features a series of happy-go-lucky woodland animals which end up ripped to shreds in pools of blood in each short episode. Click here for full story There is an image from this cartoon, but I did not put it on the main page because it really is disturbing. Feel free to click here... Continue Reading

Mary and I had a date night on Friday and went to see Pirates of the Caribbean: Curse of the Black Pearl. Having grown up with the DisneyWorld ride that the movie is derived from, I was curious to see the film. While reviews have been mixed, the public has spoken by making it a summer blockbuster. I went with an open mind, very much wanting to be entertained. I wasn't. I was downright bored... Continue Reading

Another beautiful morning in Red River! We've been eating breakfast in the room all week, so we decided to go out for eggs and pancakes this morning. We went to The Hole Thing Donut Shop and were very pleased with the meal. It was pricy, but that's the way it goes. Afterwards, we found a nice park where the kids could play, the dog could sniff, and Mary and I could sit and enjoy the... Continue Reading

'CBS Evening News' Hits Ratings Low NEW YORK - "CBS Evening News" marked a low point in a storied history last week - its smallest average audience in at least 10 years, perhaps ever. The evening newscast with Dan Rather, for several years third in the ratings behind NBC and ABC, has lately been losing even more ground to its rivals. Awwww... I feel SO bad for Mr. Blather and his liberal cronies that wouldn't... Continue Reading