Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

There are those who start at the bottom of a company with the aspiration to rise to the top, and there are those for whom the words upwardly mobile do not apply. I encountered Mr. Latter attending to the United Skycap station in LAX today. My associates and I bring our bags to the guy and we go through the regular procedure. "What is your destination?", "Show me your identification" and "How many bags will... Continue Reading

I am WAY overdue on this entry in my 15 Best Movies Ever series. Sorry about that, but I wanted to watch the film again before writing about it and recently got around to it. I know, I know. You were checking my blog every other minute just hoping the review was forthcoming. Wait no longer! #9 is a love-it or hate-it film by Monty Python alumnus Terry Gilliam. The only American in the troop... Continue Reading