Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Twitter divides people into two camps. To those who use it, it's a whole new Internet. There's the Web of pages and content, and there's the Twitter of people and connections. Both are valuable and both are enjoyable, but they do different things and they do them in different ways. To people who aren't on Twitter though, the service looks completely bizarre. It's a place where people go to tell strangers what they had for... Continue Reading

I love meeting new Internet entrepreneurs. I love seeing the sparkle in their eyes, the passion for their new businesses and their drive to succeed. I think it's great that people know where they're going. It's fantastic that they understand it is possible to build a successful online business, something that can give them a stable six- or even seven-figure income, and it's wonderful that they're determined to get there. Continue Reading

There's a rumor going around. It's growing. It's dangerous. And I think I may have encouraged it. People are starting to believe that Twitter is a sales tool. They see the site as a valuable resource that allows them to broadcast their sales messages and land new deals. Continue Reading

I'm scared of change. There, I said it. It's not big news though. Everyone is scared of change. Change is a scary thing. It means giving up what you have now for something better that you can only hope you'll have in the future. It's risky. It's dangerous. It's disruptive. It's also thrilling, exciting... and inevitable. Continue Reading

It shouldn't be a difficult question. If you want to know whether your site is a success, you don't have to look further than the last line in your AdSense stats. If you're happy with the amount that's going to appear on Google's check this month, you're successful. But what if an advertiser asked how successful your site is. What would you say then? You wouldn't tell him how much you're earning each month, would... Continue Reading

Yesterday I posted a video of my brother-in-law's legendary karaoke performance. Many have asked if I was going to post my performance. Being a high-profile marketer, I should no better than to do that. After all, why would I want people to see how badly I sing? But I thought about it and decided that transparency is a good thing. In fact, the more you share your life with your customers, the more they have... Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading

Online publishing has all sorts of advantages. You become your own boss, you have your own schedule, you get paid to produce content and bring in users. It's all great fun... and you can do it without leaving your house or having to cope with office politics. It's those last benefits that can look so appealing and be a little dangerous too. Social networking sites have made it so easy to chat with other people... Continue Reading

Want to know the difference between a successful entrepreneur... and an entrepreneur who wants to be successful? It's really very simple... An entrepreneur acts. An entrepreneur who wants to be successful thinks of acting. But successful entrepreneurs don't just act. They act at the right speed. Continue Reading

I am a PC user. I am also a Mac user. That's right. When it comes to computers, I enjoy the best of both worlds. In fact, I have used BOTH Apple and PC-based computers since they became available almost three decades ago! I am leaning Mac-heavy these days, but my home computer is still a PC. But when it gives up the ghost I will probably make the switch to Mac. Continue Reading

So I've got this great idea for a screenplay. The story goes like this... Due to severe beatings she had received as a child, a thirty-something year old woman develops a strange phobia and doesn't leave the bathroom for two years. I know, bizarre, yes? It gets more interesting. The woman spends the majority of her time on the toilet. Yes, on the toilet. In fact, she spends SO much time on the toilet that... Continue Reading

I consider myself a fortunate person. Every day, I sit in a beautiful office, surrounded by great people and look out of my window towards a fantastic view of the Rockies. I think it's a great thing. Not everyone agrees with me. I know that lots of people want something different. They want to work from home. Continue Reading

I don't know where I'd be without joint ventures. I'd still have my AdSense income, which is nice, but I'd certainly be a lot poorer. I'd have fewer friends. And the people who acted on my recommendations would be a lot worse off too. Joint ventures are a vital part of my business. They should be a vital part of yours too. I still say that the best place to find joint venture opportunities is... Continue Reading

Cost-per-click advertising, contextual advertising, cost-per-mille advertising, domain name investing, affiliate networks, joint ventures, resell rights, floating ads, banner ads, video ads... It's enough to give anyone a headache. There are so many ways of monetizing a website these days that it can all get a bit overwhelming. How can you tell which ads would best match your content and which system you should be using to squeeze the most out of your pages? Continue Reading

Reality TV. The words conjure up images of people doing crazy things for cash. On Survivor its having the endurance to brave the elements and make it on a deserted island with a bunch of strangers. On American Idol its being embarrased before the entire country as Simon Cowell makes you his whipping boy. On The Apprentice its about giving up your well-paying business to take a lower paying job with Donald Trump. And what... Continue Reading

I know I am opening myself up to criticism for this post, but it's been on my mind and I really just want to put it out there. I dislike the way multi-level marketing has been done by many companies. I don't dislike multi-level marketers, mind you (well, most of them anyway). I just think that business model has proven destructive to many individuals and families. Continue Reading

I keep saying that anyone can make money out of an AdSense site. I still think that's true. Anyone can find something to write about that will interest other people and bring them in to click on ads. Everyone has a job, a favorite activity, a hobby, a pastime or some other interest that they can write a few hundred words about several times each week. And yet, so many people choose to write about... Continue Reading

It was fall of 2005. I was in Charlotte, North Carolina, preparing for my very first public speaking engagement. I would be speaking before an audience of 25 people who had paid to hear me and a handful of other Internet marketers share how we make our millions online. It was at this time that I had begun preparing the manuscript for my first traditionally published book. But I was lacking a title for the... Continue Reading

Saturday morning ramblings. I know, it might be Saturday afternoon or Sunday... or even Monday, when you receive this. Nevertheless, it's Saturday morning as a write. So there. :-P Here come the ramblings, kind of a stew from me to you :-) Continue Reading

Yesterday, we went to church for Christmas Eve service. And the pastor put a twist on the message that I hadn't really considered before. He asked "How many of you believe that Jesus is the reason for the season?" Hands went up throughout the sanctuary. And then the room when silent when he said, "Jesus is NOT the reason for the season!" Continue Reading

I've been writing about Anik Singal's upcoming affiliate training course, The Affiliate Manger 1st Edition, for a week or so now. I created a special 15 minute video review of this course that has been viewed hundreds of times at Affiliate Classroom. This much-anticipated comprehensive course will go on sale at 12 noon on Tuesday, June 27th. And I've got a special BONUS DVD for those who order a copy of Anik's course through a... Continue Reading

Who would have thought that my post about Arbonne would have generated so much discussion? Admittedly, it does get heated from time to time. But I have allowed the post to be a forum for free speech as long as people keep it clean and don't abuse each other. If you try to read it, expect to spend at least an hour... it just keeps going and going... A few months ago, I put up... Continue Reading

A week does not go by that I don't get an email from someone telling me that their AdSense account was closed. Most often, the email from the AdSense team starts with... "It has come to our attention that invalid clicks have been generated on the Google ads on your site(s). We have therefore disabled your Google AdSense account. Please understand that this step was taken in an effort to protect the interest of the... Continue Reading

Three months ago, I told you that my cholesterol levels were high. My LDL (bad cholesterol) was approximately 138. My total cholesterol was 214. My primary care physician immediately wanted to place me on Lipitor. I told him that I was not eager to get on this medication as I heard it had some long-term side effects. I also do not like the idea of becoming dependent on the chemical compound du jour. So I... Continue Reading

For nearly ten years I have provided useful resources for parents who want to keep their kids safe online. With the overwhelming amount of pornography, predators and violence on the Internet, how can wise parents allow their children to surf the web, check email and instant message without fear of these modern-day ills? I've written an ebook on this topic called "Internet Safety Secrets". Continue Reading

In 1996, Eidos Interactive came out of nowhere with a game that has become one of my all-time Top 10 computer games. (Maybe I'll do a top 10 series if I ever finish my 15 Best Movies of All Time) Continue Reading

After a long drawn-out fight, Michael Schiavo has succeeded in his goal to starve his wife to death. Terri Schiavo is dead and has entered eternity. Michael Schiavo must live on with the consequences of his murderous choices. It is a dark day in American history. We have been tested ethically and morally, and have failed as a nation. We are moving towards the European model of euthenasia, where other people decide whether or not... Continue Reading

Ron Enderland has been writing online for almost a decade (that's forever in Internet years). His bizarre sense of humor and keen insight into today's top stories has provoked many individuals to laughter and/or anger. Now, Ron is back as the Editor-in-Chief of Warped, a site devoted to the controversies of the day. There are no sacred cows, or chickens, in Ron's world. Check out Warped and find out just how strange people really are. Continue Reading

Why is dyslex so hard to spell? Why do airplanes have flotation devices instead of parachutes? Do you need a silencer if you are going to shoot a mime? Do pediatricians play miniature golf? How can a house burn up while it burns down? Why is it called "after dark" when it is really after light? What do you do about an endangered animal that eats only endangered plants? I would just like to know... Continue Reading

In spite of the increasingly hostile environment by the hyper-sensitive political correctness mob, Christmas is ALIVE and well in America and around the world. Place aside the insanity of not allowing children to eat red and green M&Ms at school. Forget the silliness of removing manger scenes from public places. And disregard the bizarre attitudes of department stores and other merchants that feel it unsafe to wish anyone anything but "Happy Holidays". Jesus Christ was... Continue Reading

Are we creating a generation of mutants? While reality TV may be hazardous to our health, I am talking about a different danger. Recent studies have shown that electromagnetic radiation from cell phones may be causing permanent physical damage. What they are finding is that there is a significant break to single and double DNA strands when animals are exposed to this form of radiation for extended periods. Think about it. We are continually wearing... Continue Reading

Over the past few months, I have helped several family members, friends and associates remove spyware from their computers. Often, people don't even realize they are infected with this insidious stuff. All they know is that their computers are running slower and those blasted pop up ads just keep coming. My son didn't know any better when he clicked on a popup ad for "free smilies". He meant well, but that one click managed to... Continue Reading

I watched the President last night and was inspired. It is so refreshing to have a man in the White House who is "real". I know, I know. The Dems will scream about how "stupid" I am for believing the "lies" of the Bush administration. Save your breath. Your comments will be deleted. After surviving eight years of the worst Presidency to ever curse the White House, I can spot a liar and a con... Continue Reading

Zell Miller is a Senator from the great state of Georgia. Previously, he was Governor of the state. On Wednesday night, he stood before the delagates of the Republican National Convention, and all of America (and the world) via television, and gave one of the most impassioned speeches I have heard in some time. He clearly made the case for why we MUST re-elect President George W. Bush for a second term of office. Here's... Continue Reading

In my quest for the perfect online game, I have past by Everquest for several years now. However, I was reading a PC game magazine and saw that they were offering a 30-day free trial to the game. So I went to the site and downloaded an enormous 1.26 GB file. I installed it and signed up as Remotheus, a warrior of some sort or another, with devotion to some god of love. I figure... Continue Reading

I just finished reading Shadowmancer by G.P. Taylor. I bought it for my son to read and he really enjoyed it. On his recommendation, I gave it a read. A fantasy novel with a spiritual twist, Shadowmancer turned out to be a pretty good read. In the past, authors such as Frank Peretti and Randy Alcorn have managed to write some excellent Christian fiction that dealt with the spiritual dimension, that being the world of... Continue Reading

I have been sick for three weeks now. I'm not complaining. I rarely get ill, so this is just unusual. I don't know that I have ever coughed my head off like I have been these past few weeks. Tried decongestants, antibiotics, vitamins, hot soup and lots of sleep. I've got what I call a "hanger-onner". It just doesn't want to let go. So, its a rambling day for me as I sit in bed... Continue Reading

The Emmy Award-Winning "Amazing Race" has not been victorious in the ratings race. In fact, there was a question of whether or not CBS would bring it back for another season. I am thrilled to announce that they have indeed renewed the show and the premiere of Season 5 is to take place on July 6th. My Tivo will be capturing every moment. Eleven teams of two, bound by some sort of relationship (father/son, best... Continue Reading

Call me Mr. Wonderful. No, its not Mary's pet name for me. And no, I don't have a super-inflated sense of self. Mr. Wonderful has been my alter-ego these past two weeks in City of Heroes, a massively multiplayer online game recently released by Cryptic Studios. The fictional location of Paragon City has had a difficult time lately. What with an alien invasion and several gangs of thugs battling it out for control of the... Continue Reading

What happens when you combine one the best-selling rock albums of all time with one of the best films of all time? Strange stuff. Filmed in 1939, The Wizard of Oz is an enduring classic from the Golden Age of Hollywood. Who hasn't delighted in the wonderful tale of Dorothy Gale and her journey into the weird and wonderful land of Oz? Dorothy, Toto, Tinman, Scarecrow, Cowardly Lion, Wicked Witch of the West, Glinda the... Continue Reading

Right on time, the Bush campaign 2004 has released their first set of television ads. The ads are extremely positive and a wonderful alternative to the nasty attack ads the democrats have been running. However, the democrats are having an absolute hissy fit that there are images of the World Trade Center in the Bush ads. They claim it is "insensitive" to use the terrorist attack as a political event. Once again, they fail to... Continue Reading

I saw The Passion of the Christ last night. I have to agree with something Glenn Beck said after viewing the film. It's unreviewable. Yet, there is so much to say. I hope you will endure my babbling to find something worthwhile in the words to come. By now, you have heard about this movie. I have been writing about it for nearly 9 months now as the opening day has drawn closer. One entry... Continue Reading

It is my belief that the large majority of voting democrats have little to no idea what the radical wing of the party really stands for. The party that for so many years has rallied their voters based on fear and lies continues to do so while the masses sleep. MoveOn.org, an organization that is unable to live up to its own name as they are still living in the crushing Presidential election of 2000... Continue Reading

I'm not sure how to put today's experience into words. As i reflect on our visit to Gettysburg, I feel overwhelmed by the sheer magnitude of information and emotions that I have yet to fully assimilate. We started the day by checking out of the Red Roof Inn in Harrisburg and driving to Gettysburg. It was around 1 pm when we arrived at the visitor center. I examined the CD audio driving tours and settled... Continue Reading

I am so exhausted after today! We walked the "Freedom Trail" in Boston with our friends Ro and Kyle. Starting at the Bostom Common (the first public park in the U.S.) and ending up at the Bunker Hill monument, the Freedom Trail meandered, twisted and turned for over two miles through over a dozen historical sites that captured the essence of the struggle for our Nation's Independence. We started by driving to the mass transit... Continue Reading

Holy Moses. If this isn't BIG BROTHER attempting to claw away at your privacy with his big hands, I don't know what is. This from the Washington Post. Fliers to Be Rated for Risk Level New System Will Scrutinize Each Passenger, Assign Color Code In the most aggressive -- and, some say, invasive -- step yet to protect air travelers, the federal government and the airlines will phase in a computer system next year to... Continue Reading

While on vacation in Enid, OK, we took the kids to see Finding Nemo. It may just be the BEST Pixar animated feature to date! As they have done with several recent flicks, Pixar first taunted us with a short film. Knick Knack was their very first computer animated short film. This story of a snowman in a snow globe pining for the disproportionate blond from Miami had me in stitches for several minutes. 'Nuff... Continue Reading

After the week I had last week, the icing was put on the proverbial cake yesterday afternoon. I found that I have been paying way too much for my health insurance thanks to my agent at Al Boenker insurance (The link is there so you know to avoid them). He is no longer with the company, but I was ticked just the same. I left the office at 2 pm and came home to find... Continue Reading

It was touch and go early this week as the shocking news hit the wires. News so terrifying, so insidious, and so darned ridiculous that many were questioning whether or not the pod people had taken over. Of course, I am speaking Stephen Joseph, the moron (re: attorney) in San Francisco (where else?) who filed to BAN Oreo cookies in California. Why? He said the popular cookie contains a life-threatening compound called trans fat. EEEEEEK... Continue Reading

Went to Steak and Ale for dinner with the lovely and engaging MrsMayor. Our waitress was very annoying. Her style was phony and patronizing (in a bad way). Food was good though. The movie, on the other hand, not so much. I like stupid movies, but this one had few good laughs and a lot of tasteless humor. Of course, the teenagers behind us were yukking it up. I was totally disappointed with the ending... Continue Reading

Finally. Sunshine! The storms have passed and it looks like we'll have a reprieve. Huzzah. By the way, see that little "comments" link at the bottom of each entry? That's a place for YOU to reply to me. Simply click the link and you'll see a brief form that allows you the opportunity to rant back at me. Of course, you can also see others babble. It's fun, try it! I'm going out with MrsMayor... Continue Reading