Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I love meeting new Internet entrepreneurs. I love seeing the sparkle in their eyes, the passion for their new businesses and their drive to succeed. I think it's great that people know where they're going. It's fantastic that they understand it is possible to build a successful online business, something that can give them a stable six- or even seven-figure income, and it's wonderful that they're determined to get there. Continue Reading

Have you ever asked a child what they want for Christmas? They'll tell you exactly what they want, describe it in glorious detail, even point it out to you in the store so that you don't make a mistake and come home with the wrong version. Then on Christmas morning you get to see their eyes light up as they open the wrapping. It's a thrill... until New Year's Day when the toy is lying... Continue Reading

I've been an Amazon.com Associate since the beginning. I'm not sure when they started their program, but it's been over ten years that I've promoted Amazon's products and services. Imagine my surprise when I received an email from Andrea, an Associates Account Specialist (is that for people who can't get jobs with the post office? I'm kidding.. relax...), that informed me my account was being closed. First of all, let me say this. I am... Continue Reading

I like to think I've come a long way since I first started turning The Dallas/Fort Worth Software Review into WorldVillage.com. I now have a string of profitable websites. I speak regularly at conferences across the country. I've produced a top-selling iPhone app. And I've written a bunch of books, including a New York Times bestseller. But I know I didn't do any of this alone. Not only did I always have the support of... Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

You know what I like best about Twitter? It isn't the fact that it's easy to use and a ton of fun (although those are important). It isn't the fact that I can communicate with some fantastic people, get answers to questions and pick up information and advice that I couldn't have learned any other way (although those are important too.) And it isn't even that it's a fantastic marketing tool that drives traffic, builds... Continue Reading

I'm getting ready to bust loose with a four-letter word. You aren't going to like it. It might make you cringe. Too bad. It needs to be said. "Debt" There I said it. Do you feel relieved or does the word stress you out? Continue Reading

"Focus on what's meaningful, not what's measurable." I wish I'd said that. It wasn't me though. It was Warren Buffet, a man much smarter -- and a great deal wealthier -- than me. And not surprisingly, it's great advice and it's especially important for online marketers. The Web gives us access to all sorts of figures. Our AdSense stats tell us our clickthrough rates, our eCPMs, how our channels are doing and of course, our... Continue Reading

It happens even before your site really starts to make money. You post articles, market your content, pick up comments and find that other sites are talking about you. All of a sudden, you've moved from being one person with ideas you want to share to being the center of a community, part of a circle of online friends with a keen interest in what you have to say. Continue Reading

If you've got nothing nice to say, say nothing. It's a great rule to follow when you're offline. Online though, saying nothing just isn't an option. As an online publisher, you have to publish. You have to keep a steady stream of new content appearing on your website so that your users will keep coming back, your ads will keep appearing... and your money will keep rolling in Continue Reading

"What's the secret to creating a successful online business?" I probably get asked that question about a million times a year. Here's the answer... But first, I should warn you. You're not going to like it... In fact, you're probably going to hate it and run off to Google to look for something else to read. But I have to give it to you straight, so here it is Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

I've written a lot of content since I became an online publisher. I'd like to think that I've got better and better as the years have gone by but sometimes I'm not so sure. Although there are plenty of posts that still make me proud when I read them again, there's also no shortage of articles that really make me wince. They might have sentences I want to rephrase, points that aren't made clearly, and... Continue Reading

When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales... Continue Reading

"You're a social media expert", he said on the conference call. I guess I hadn't thought of myself in that manner before. He went on to tell me that I have provided him with tons of advice on using social media to leverage his brand and increase traffic to his sites. I pondered for a while and realized that I had gotten so used to sharing my knowledge that I didn't recognize just how much... Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

Blogging is a huge opportunity... and a lot of people are missing out. They're missing out for one reason. They don't believe they can write. They might have slept through their English classes at school. They don't know what a semi-colon is for. And since entering the workforce, they might never have had to write anything longer than a grocery list. And now I'm telling them that they can make their living -- and more... Continue Reading

Running your own business and making money online is fun. But if you don't stop to enjoy the blessings that come from having financial freedom... well, what's the point? I've spent the better part of this year setting up shop in Colorado, creating new materials to help you make money, traveling and speaking at seminars, and preparing to shoot the world's first Internet marketing reality show. Let's face. I've been busy! And now I am... Continue Reading

Let's play a game... Simon says start your own website. Simon says sign up for Google AdWords. Start building your list. Hey, I didn't say "Simon says!" Continue Reading

How long is a piece of string? No one would ever ask such a stupid question, would they? Well, I get asked some pretty silly questions sometimes. Like "How long will it take before I become a successful online publisher?" There's no one answer to that. Not just because it depends on the number of hours you work each day, the quality of your content and your skill at generating traffic. But also because it... Continue Reading

Thanks for reading my blog today. I've got a problem and I really need your help. The problem is that I receive SO many questions about making money online there is simply not enough time in the day to answer them. So I realize that I need to focus the direction of my site to make sure I am serving as many people as possible in the time that I have. I sincerely want to... Continue Reading

They say variety is the spice of life. I have to agree. I love variety. It keeps things exciting. It's why you see me doing multiple projects and always coming out with something new. I just can't sit still. (My wife says it is ADD, but I think she is.. Oh! Look at the butterfly!) ;-) Well, you know how I teach people to find a niche and become the expert in that niche by... Continue Reading

Work in any industry long enough, and you'll find that there's a knack to it. Get that right and it doesn't matter what else you do, you'll always make money. For retailers, the rule is to treat the customer as king. For racing drivers, speed is king. For Internet publishers, content is king. And for Squidoo publishers? Well, that's a little different. I've been having a lot of fun with my Squidoo lens recently. I've... Continue Reading

I love to write my own newsletter. It gives me an opportunity to share my thoughts and feelings with you in a very personal way. However, my friend Eric Holmlund has written such a brilliant piece that I have asked him if I can reproduce it in its entirity. Being a great guy, Eric said no problem. With no further ado, here is Eric's post... ---------------------- I want to tell you about a young woman... Continue Reading

I love it when people add comments to my posts. Sure, I write a blog to share my information and tips... and to tell the world what I think sometimes too. But it helps to know that someone out there is actually reading what I'm saying. It helps even more to see what they think about what I'm saying! But comments at the end of articles aren't just a nice boost for the writer of... Continue Reading

If you've been reading my blog for a while, you've probably noticed that I tend to say exactly what's on my mind. Sometimes, that will have nothing to do with AdSense or Internet marketing. It might be something to do with my life. It could be something that happened to me. Or it might just be one of my occasional rants brought on by... well, anything really. I'm not what you would call "politically correct... Continue Reading

The writer Anne Lamott likes to tell a story of how her brother had to create a school project describing a huge number of different birds. He didn't know how he was going to complete it. Lamott's father had some wise advice. He told his son to do it "bird by bird." Lamott used that analogy to describe the process of writing a book. You can think of it as a way of creating a... Continue Reading

It's Sunday and I'm getting ready to head to church with my family... so I'll be brief. In fact, I usually don't mail on Sundays, but it is to your benefit that I do so today. I'm going to let you in on a little secret that can put cash in your pocket today. Continue Reading

I hope it got your attention, because what I am about to share with you can be HUGE. And I have THREE things I need to share with you. So be sure you read all the way to end or you might miss out on the best stuff! Ok, here's the deal (pardon my excitement, but this really is big!) As you know, AdSense is not the only contextual advertising service on the web. Google... Continue Reading

There’s More To Marketing Than SEO... It’s the first thing most online publishers do. Right after they’ve built their site, picked the images and added the content. They start optimizing for the search engines and working a million hours a day to get the top spot at Google. Search engine optimization is always going to be an important part of marketing your website. After all, the only thing better than targeted traffic is free targeted... Continue Reading

When I first started playing around with AdSense, I knew nothing. Now, I like to think that I know a few things about AdSense, but I am still learning. Want to design direct-mail flyers? Don’t ask me. I haven’t a clue. Need to know how to fill a restaurant to the rafters every night? Never owned a restaurant. Not my thing. Want to build a deck? Follow my advice and you’ll just end up with... Continue Reading

What's in an hour? Yes, I see the hand in the back of the room. Sixty minutes, you say? Ok, smart aleck. You can put your hand down. You've probably heard the old adage that we all get the same number of hours in a day. You've probably also heard Gerber's advice to spend an hour a week working on your business not "in" your business. And both are true . . . and false. Continue Reading

If you've been following my life at all, you know I've been working with my mother to help her build her website, TravelsWithSheila.com. Acting on my advice, my mom has issued a press release today. Continue Reading

Deal or No Deal. Admit it. You watch it too. It's like the irresistable black light of a bug zapper, drawing you in to the flavor of the day... Howie Mandel, the briefcases, the ladies, the contestants and the banker. It's Deal or No Deal. Continue Reading

There are two things you can't avoid in life. Death and taxes. And McDonalds. Ok, THREE things you can't avoid in life. Out of the three, one of them signifies the end, one of them tastes bad and one of them becomes more prominent every April. I hate taxes. But I am a good citizen and I pay my taxes. "Render unto Caesar" ... yada yada yada If you haven't filed your return yet, April... Continue Reading

In November 2005, I saw Dave Lakhani speak for the first time at Armand Morin's Big Seminar. Dave's presentation on how to use press releases to get noticed by the media and as tool to generate traffic really caught my attention. I had the privilege of spending some time with Dave this past weekened in Raleigh, NC, and found out a few things. Not only is he a brilliant PR strategist, but he is a... Continue Reading

Everyone needs a little help. And entrepreneurs need as much help as we can get! That's why I have hired a personal coach to help me strategize a plan of action to grow my business this year. Continue Reading

I just got back from one of the the most educational and inspiring seminars of my entire life. My friend, Jeff Walker, suggested that I go to Armand Morin's Big Seminar in Los Angeles. On his advice, I registered just a couple weeks ago. It cost $2000, but I trust Jeff and took his advice. Words cannot describe the weekend I just experienced. Continue Reading

People are truly amazing. Sam Kimery of Seattle has created a little device that screws into the back of your TV set. It's purpose? To block Fox News from appearing. Seriously. He's a disgruntled Republican and felt the need to make a statement. Of course, he doesn't even use it on his TV. The funniest part is that 100 idiots have actually purchased one of these devices. Psst. I have FREE advice for you people... Continue Reading

Charles Krauthammer, writing for the Jewish World Review, has come out with an article that precisely nails down the problem with John Kerry and John Edwards. Highlights from Krauthammer's article... This is John Edwards on Monday at a rally in Newton, Iowa: "If we do the work that we can do in this country, the work that we will do when John Kerry is president, people like Christopher Reeve are going to walk, get up... Continue Reading

Mary and I just got back from the theatre. There isn't much out there worth seeing, so we sat in for a viewing of I, Robot, with Will Smith. I have never read Isaac Asimov's both that inspired the film, so I cannot comment on whether or not it was true to the original. On it's own, the story was very average, with few surprises. The special effects were incredible. I just can't imagine how... Continue Reading

Ladies and gentlemen, we now have proof beyond a shadow of a doubt that God exists, and that He has an incredible sense of humor! This story from the Drudge Report... In what political watchers are calling possibly the biggest gaffe in years, former Vice President Al Gore is set to give a speech on Thursday on the perils of global warming -- on what is expected to be the coldest day in New England... Continue Reading

We got a late start this morning, but isn't that what vacationing is all about? Jenna is so excited about going horseback riding, so we walked to the stable and made a reservation for tomorrow at 10:30 am. She will be riding a black and white horse named Questa. Every time we passed the stable today, she pointed out Questa to all of us. Took a photo of Jenna out front of the lodge. For... Continue Reading