I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

Episode 2 of Joel Comm LIVE was an extra-long episode that went over one and one-half hours. Dan and I ordered in lunch and I pretty much made a pig of myself choking down a chicken wrap and french fries. We answer tons of questions from viewers and enjoyed up to 150 people streaming the video at one time. There were three giveaways and we put some advertisers URLs on the whiteboard. All in all... Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. You'd just want know how many people your publication reaches so that you can charge advertisers the right price. Online... Continue Reading

Google is a behemoth that continues to swallow everything in its path. Back in April 2007, Google offered Doubleclick over $3 BILLION to buy them out. Today the transaction is complete... I received this email from Kim Malone at Google today... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

Let's play a game... Simon says start your own website. Simon says sign up for Google AdWords. Start building your list. Hey, I didn't say "Simon says!" Continue Reading

I've been pretty lukewarm about Google's referral products. They've been pushing them pretty hard but I haven't been impressed. I'm not convinced that the Google Pack contains anything worth writing home about. I don't care enough about Mozilla to recommend that everyone downloads Firefox. And the commissions that Google is offering for its downloads just aren't big enough to take up real estate on my Web pages. I'd rather put together a joint venture with... Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

Listen... Can you hear it? It's the sound of panic. Hysteria. It's the sound of fearmongers, making as much noise as they can... to scare you. I can hear it. Can you? Continue Reading

I've been getting a LOT of email about Google's new policy change related to their AdWords program. Thousands of advertisers had the prices per click raised DRAMATICALLY overnight. It has been very costly for some, perhaps unfairly so. Are you one of the people that got hit by this Google "slap"? Are you still trying to recover and to find your lost traffic? Many people have pleased with Google to let them have the lower-cost... Continue Reading

Wouldn't it be great if we could optimize our websites for AdSense then just kick back and enjoy the income? We wouldn't have to worry about trying new ad formats or checking new strategies or wondering what else we could be doing to increase our revenues. We certainly wouldn't have to watch out for the sort of change that could radically affect the way our pages are arranged. One such change could be just around... Continue Reading

A week does not go by that I don't get an email from someone telling me that their AdSense account was closed. Most often, the email from the AdSense team starts with... "It has come to our attention that invalid clicks have been generated on the Google ads on your site(s). We have therefore disabled your Google AdSense account. Please understand that this step was taken in an effort to protect the interest of the... Continue Reading

Over the past few years, Google has come on strong as a leader in the Internet search engine industry, giving Yahoo!, MSN and AOL a run for their money. With an initial public offering just around the corner, can anything stop this behemoth? I hope not. I love Google! One of their most recent additions to the site is their pay-per-click advertising program, Google Adwords. Here's how it works. You advertise your site on Google... Continue Reading