Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Affiliate products make up a large part of my income. They're one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them for all sorts of reasons - and money is only one of them. Sure, an affiliate commission will always be worth more than an ad click but that's only the start of it. I also like the... Continue Reading

Whatever your biggest motivation for starting your business, you want to make your life easier. You want to make it wealthier, happier, freer, more comfortable... but also easier to manage. That doesn't go too well with running a website, even a small one. Being an entrepreneur is difficult, especially at the beginning when you'll be doing almost everything yourself. Even if you hire freelancersfor coding or design, you'll still have to manage their work, set... Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

You've probably noticed that some of my websites don't have any AdSense units at all. Some people certainly have. They find it surprising. After all, I make a living teaching people how to use AdSense. I get fat checks from AdSense every month. I think that AdSense is the greatest money-dispersing invention since the automated telling machine. And yet I still don't put AdSense on all my sites. Neither should you. Continue Reading

It shouldn't be a difficult question. If you want to know whether your site is a success, you don't have to look further than the last line in your AdSense stats. If you're happy with the amount that's going to appear on Google's check this month, you're successful. But what if an advertiser asked how successful your site is. What would you say then? You wouldn't tell him how much you're earning each month, would... Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

If you do your job well, you shouldn't get paid anything at all for it. That doesn't sound fair, does it? But as an online publisher, that's exactly what should happen. Your job is to provide information to your readers. That could be information that educates them. It could be information that makes them think. And it could be information that just makes them happy to read it. If the information that you're offering is... Continue Reading

Recently, I wrote a post laying out what I think of multi-level marketing (MLM). I thought long and hard before I wrote that post. I knew that there would be a lot of people who wouldn't like it. I knew that some people might even stop reading my blog as result of it. And I also knew I wanted to write it. Continue Reading

I'm going to tell you a secret. It's the secret of continued success that every successful publisher knows and benefits from them. Here it is... The secret of continued success is.. to be successful. I know, it doesn't sound very helpful, does it? Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

Episode 2 of Joel Comm LIVE was an extra-long episode that went over one and one-half hours. Dan and I ordered in lunch and I pretty much made a pig of myself choking down a chicken wrap and french fries. We answer tons of questions from viewers and enjoyed up to 150 people streaming the video at one time. There were three giveaways and we put some advertisers URLs on the whiteboard. All in all... Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. You'd just want know how many people your publication reaches so that you can charge advertisers the right price. Online... Continue Reading

Google is a behemoth that continues to swallow everything in its path. Back in April 2007, Google offered Doubleclick over $3 BILLION to buy them out. Today the transaction is complete... I received this email from Kim Malone at Google today... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

Google's referral programs have never impressed me very much. Although the commissions are now fair, they started out very low. But even at the new(ish) rates, few sites are going to benefit from them. They're only good for publishers who aim their content at other publishers. That's always been the problem with Google's referrals: there were too few products aimed at too few topics. But Google has been working on a whole new referral system... Continue Reading

Let's play a game... Simon says start your own website. Simon says sign up for Google AdWords. Start building your list. Hey, I didn't say "Simon says!" Continue Reading

Whenever I see a news story about Google's development plans, I usually give it a read, make sure it's not going to affect my AdSense earnings... and daydream for a minute or two about running a multi-billion dollar business. Google's recent spat with eBay though caught my attention. It was one of those rare times when Google's news could actually affect my income. In case you missed it, Google scheduled a party to promote its... Continue Reading

I've been pretty lukewarm about Google's referral products. They've been pushing them pretty hard but I haven't been impressed. I'm not convinced that the Google Pack contains anything worth writing home about. I don't care enough about Mozilla to recommend that everyone downloads Firefox. And the commissions that Google is offering for its downloads just aren't big enough to take up real estate on my Web pages. I'd rather put together a joint venture with... Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

Let's face it. Google's AdSense program is absolutely ingenious. It's not perfect, but it is ingenious. Occasionally, an ad will display that is not relevant to the content on the page. But more often than not, the AdSense bot knows what ads to show. This was never truer than the ad I saw displayed on my blog entry from yesterday. Continue Reading

There's a look that I've seen way too many times. It doesn't happen often, but even once is enough. I'll be standing in front of an audience at a conference or teaching a class, and I'll see my audience's eyes glaze over. Instead of looking at me, they start looking at the conference program or at their watch or at anything but me. It's a look that says I've lost them. Whenever that happens, I... Continue Reading

Don’t you just hate it when someone comes along and spoils all the fun? For a long time now I’ve been recommending that publishers put little images next to their AdSense units to draw users’ eyes. So if you were showing ads for televisions and cameras, then you could put pictures of televisions and cameras right next to the ad unit. Your unit would have all the eye-catching attention of a graphic ad without the... Continue Reading

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

Listen... Can you hear it? It's the sound of panic. Hysteria. It's the sound of fearmongers, making as much noise as they can... to scare you. I can hear it. Can you? Continue Reading

I've been getting a LOT of email about Google's new policy change related to their AdWords program. Thousands of advertisers had the prices per click raised DRAMATICALLY overnight. It has been very costly for some, perhaps unfairly so. Are you one of the people that got hit by this Google "slap"? Are you still trying to recover and to find your lost traffic? Many people have pleased with Google to let them have the lower-cost... Continue Reading

Wouldn't it be great if we could optimize our websites for AdSense then just kick back and enjoy the income? We wouldn't have to worry about trying new ad formats or checking new strategies or wondering what else we could be doing to increase our revenues. We certainly wouldn't have to watch out for the sort of change that could radically affect the way our pages are arranged. One such change could be just around... Continue Reading

A week does not go by that I don't get an email from someone telling me that their AdSense account was closed. Most often, the email from the AdSense team starts with... "It has come to our attention that invalid clicks have been generated on the Google ads on your site(s). We have therefore disabled your Google AdSense account. Please understand that this step was taken in an effort to protect the interest of the... Continue Reading

Over the past few years, Google has come on strong as a leader in the Internet search engine industry, giving Yahoo!, MSN and AOL a run for their money. With an initial public offering just around the corner, can anything stop this behemoth? I hope not. I love Google! One of their most recent additions to the site is their pay-per-click advertising program, Google Adwords. Here's how it works. You advertise your site on Google... Continue Reading

Alright.. been at this web site thing since 1995... that's ancient in 'net years. Still, I struggle when asked to explain what I do. Typical conversation goes like this... "What do you do?" "I have an Internet business" "Oh, you build web sites. My cousin's sister's twice-removed great aunt wants to have a web site. Can you help?" "No, I don't build web sites. I have my OWN sites." "Oh. So, what do you do... Continue Reading