I was at the Big Seminar in Los Angeles last year when Rich Schefren got up to speak.
He began talking about the way most people do business online.
I was listening with half an ear. Then he started talking about all the hats the online entrepeneur wears at the same time.
I was all ears.
By the time Rich had posted his organizational chart and his job description chart, he had me hooked. So much so I printed them up and hung them on the wall to remind me of their potent message.
At the end of Rich's talk, a who's who of the Internet marketing world stood up and gave Rich credit for helping grow their business.
Get this. Mike Filsame credits Rich with helping him go from $15 grand a month to $184 grand last month in May.
That's some jump.
People like Rob Bell from 1Shopping Cart and Jim Edwards rave about Rich.
Now, Rich has put together what he calls his Strategic Profit Manifesto which is a report everyone doing business online should read.
It is NOT a salesletter. It's something you should print out and read.
It's not light reading. And it's not the same nonesense passed around as new stuff.
It's really rare that good content is freely given on the net. Grab this one.
It's Del.icio.us!
Furl It!
July 18, 2006 09:40 AM
Joel,
I am not blown away, neither am I in shock or find the Manifesto awesome. I am new to Internet marketing with more than forty years consulting in many countries and cultures and presently teach at an Ohio university.
My area of expertise is International Marketing and Management. I have authored and presented many articles on all areas of management and marketing at all levels of higher education.
What I have read so far of this Manifesto falls short of required curriculum at most state colleges. That there is a need for improved education for Internet users is obviously confirmed by the apparent success of Schefren's successful marketing.
There are many colleges in Europe and the USA offering advanced strategic learning with excellent case study examples and exercises confirming and supporting the education and almost allways at considerably less than online exposure to Schefren's offering.
The above is an observation, not an attack on the opportunity presented. Understanding Internet marketing is one of surprises for me but it appears obvious that the empasis is on the money of education and not on substance. I must add I found your book The Adsense Code both informative and helpful to a searcher for information like myself.
Cheers,
Chris Cruden.