One More Link Unit Equals More Money

Posted on June 13, 2007 12:02 AM by Joel Comm

It's one small change for Google. It could be one giant leap in your income.

Or at the very least, a nice little increase.

Google has changed its policies (again).

Want to know what the change is and what it could mean for your revenue stream?

Read on...

Google will now lets you put three link units instead of two on the same Web page.

Why can that bring you more money? Because in the right places, well-blended link units can bring great returns. Those spots have always included a horizontal line under the navigation bar and a vertical link unit in a sidebar beneath a list of recommended links.

But link units also work really well at the bottom of blog posts. You could, for example, end a post with a list of links for further reading and place a link unit right next to it. The ads appear recommended, a strategy that brings an excellent clickthrough rate.

Until now, publishers have had to choose between blending their link units into their navigation links or placing them at the bottom of blog posts. Now that you can place three link units on the same page, you no longer have to make that choice. You can do both.

In fact, you could even remove the link units from the navigation links altogether and place them at the bottom of the first three post teasers on your home page. Would that bring you more money than placing them next to your navigation links?

There's only one way to find out...

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INFORMATION

Joel Comm is an Internet entrepreneur who has been online for over 20 years. In 1995, Joel launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. Joel is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel's company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, website reviews and more. Joel is the author of many popular books, including the NY Times Best-Seller, The AdSense Code. He regularly makes appearances at Internet marketing conferences and seminars.