Google is a behemoth that continues to swallow everything in its path.
Back in April 2007, Google offered Doubleclick over $3 BILLION to buy them out.
Today the transaction is complete...
I received this email from Kim Malone at Google today...
You may have seen today's announcement that Google has completed its acquisition of DoubleClick.The combined company will offer more tools for publishers, enhance productivity and provide additional revenue opportunities so you can focus on creating more relevant content and improve the user experience on your websites. We will also work with our existing publishers to better monetize their inventory by combining DoubleClick's and Google's strength in inventory management, ad serving, and optimization.
If you have a DoubleClick account, rest assured that everything will continue to operate as usual, and that you'll receive the same support you're used to. For more information, please read our press release
My question is what does this mean for AdSense publishers?
It sounds to me like Google just bought a TON of inventory, along with the advertisers that want to display ads in that inventory.
Google addresses what this means to Doubleclick advertisers and publishers here, but it remains to be seen how it will affect AdSense publishers.
Stay tuned.
Posted by Kim Malone -- Director Online Sales Operations, AdSense
It's Del.icio.us!
Furl It!
March 11, 2008 01:44 PM
Google surely has something up its sleeve in terms of better inventory management which double click had mastered....
March 11, 2008 01:53 PM
Google surely has something up its sleeve in terms of better inventory management which double click had mastered....
March 11, 2008 02:55 PM
Being new to the Adsense game, I've never heard of Doubleclick before but I'm sure to keep aware of this story
March 11, 2008 03:21 PM
The big fish continue to swallow the smaller ones....Here's to hoping that Google stays a consumer friendly company and doesn't become a heartless, cold conglomerate like some current corporations are. We'll have to see if this is good news for us. I'm hopeful....
March 12, 2008 01:16 AM
While the internet has certainly become a platform for the 'demons' of society to flourish. It's also thrown up some of the very best that humanity can offer. I think Google has an egenda, but I certainly don't think it err's on the demonic.
I believe it has an ethic to serve the planet in a 'positive' way. As for the much hyped 'Google Slap', any decent marketer welcomed it, while the scamsters screamed in their thousands.
I'm far more worried about the world's politicians than I am about Google and Microsoft running the world.
Pete.
March 12, 2008 02:03 AM
A big thans
March 24, 2008 05:17 PM
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