A few weeks ago when iFart was at the height of its popularity, I was contacted by Rob Walker. Rob writes the Consumed article for the New York Times Magazine, published every Sunday.
He thought that the success of iFart was an interesting barometer of American pop culture and asked if I would do an interview.
Of course, I was delighted to provide whatever information he wanted.
The article was just published in today's edition!

It's a nice piece that has two paragraphs discussing iFart and myself. The author even mentions my upcoming book, Twitter Power. I'm sure my publisher at Wiley is happy about that. :-)
Here's a photo of page 16 of the magazine.

You can read the entire article online at The New York Times Magazine
I'll be interested to see if the article actually drives sales of the app.
Regardless, it's pretty cool. :-)

February 2, 2009 12:49 AM
Well done Joel we all need a good laugh in this economy, and you're always up for that :-)
Pete.
February 2, 2009 07:14 AM
A big congrats for you on making it into The New York Times Magazine buddy, you deserve it man, way to go, high five!!
February 9, 2009 05:29 PM
It is so funny your ifart, just be careful that you turn it off when you go to church.. You could get more attention that you would like to have :-)..
February 10, 2009 03:53 AM
The information you have provided is really useful and great.
Lisa11
Drug Intervention
February 10, 2009 02:32 PM
I a Fan :)
February 11, 2009 05:10 AM
The information you have provided is really useful and great.
Lisa11
Drug Intervention
February 11, 2009 08:10 AM
Way to go Joel, am sure your family is very much proud of you. I am always amused at how all these American 'pop culture' thing evolves and is pretty much talked about. :)
February 12, 2009 04:16 AM
Hi friends
Hello everyone! I am Joseph from London Newly visited this site.
Drug Intervention Alaska