When I give talks explaining how people can use AdSense to earn high revenues, I focus on some very specific strategies. I do the same in my book. I explain which ad formats work best, discuss where to put them, how to blend them into the page and how to influence the ads that appear so that you can make sure you’re always earning the highest revenues possible.
All of those things are important and they’re all great timesavers -- it took me months to figure them out and those were months I could have been earning a higher income if I had known them earlier. But there’s one lesson that’s most important of all and sometimes I wonder if it gets through to everyone who buys my books or attends one of my talks.
You also have to try things out for yourself.
The AdSense strategies that I’ve discovered work. I know they work because I tried them on my sites. I also know they work because enough people who bought my book have written back to tell me that their income has tripled, quadrupled or more since they started using them.
But I don’t promise that these strategies alone will give anyone all the money they could possibly make with AdSense. They should certainly increase their income right away. They’ll save them time and give them a better revenue foundation to work from. And they’ll help them to earn more money while they try out other strategies.
But no two sites are the same and it’s always worth trying different things to see if one strategy works better than another. While blending ads into the page is always a good principle, for example, one site may get higher revenues with a rectangular ad embedded in the text, while another could find a horizontal ad at the top of the page works best. It all depends on the layout, on the content and how the publisher has used graphics and other elements on the page.
The only way to know for sure is to apply the most valuable lesson that I can teach any AdSense publisher: experiment, try different things and track the results. No book or lesson can give anyone a maximum-earning business overnight. Once you’ve done the basics and understand the principles behind the rest, those higher profits should come with the effort.
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