
You've heard of the "paralysis of analysis." It happens when you think too much. That's not something that many people have accused me of doing very often (the opposite does...
In Twitter Power, I described blogs as one aspect of the social media revolution. I think that might have surprised some people. Blogs, after all, pre-date the kind of interaction...
Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially...
Have you ever asked a child what they want for Christmas? They'll tell you exactly what they want, describe it in glorious detail, even point it out to you in...
I love it when academics launch studies of the entrepreneurial world. Sometimes, they come up with truly valuable and fascinating information. I can't think of any off-hand, but I'm sure...
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Posted on June 12, 2009
I've been talking about social media a lot lately and one of the questions that comes up time and time again is how effective it is. It's not an easy question to answer. Ask me how effective an AdSense placement is and I can open my AdSense journal, look at... Continue Reading
Posted on June 07, 2009
There's a rumor going around. It's growing. It's dangerous. And I think I may have encouraged it. People are starting to believe that Twitter is a sales tool. They see the site as a valuable resource that allows them to broadcast their sales messages and land new deals. Continue Reading
Posted on June 02, 2009
When I was working on Click Here to Order, I had a problem. How could I describe all of the accomplishments achieved by the people I was interviewing? Although each of the marketers I spoke to was usually best known for creating one unique model, which they were now sharing... Continue Reading
Posted on May 27, 2009
The people behind Twitter were incredibly lucky. They weren't lucky because they had a great idea. They weren't even lucky that no one else had thought of their idea before them. They were lucky that the system took just two weeks to build. My staff and I get together for... Continue Reading
Posted on May 22, 2009
I'm scared of change. There, I said it. It's not big news though. Everyone is scared of change. Change is a scary thing. It means giving up what you have now for something better that you can only hope you'll have in the future. It's risky. It's dangerous. It's disruptive... Continue Reading
Posted on May 17, 2009
I'm not much of a celebrity-watcher. I don't read tabloids and I couldn't care less who's dating whom in Hollywoodland. But I'm still pleased to see that so many celebrities have chosen to use Twitter. I'm pleased because those celebrities are bringing lots of regular folk like you and me... Continue Reading
Posted on May 15, 2009
Everyone needs a motto to live by. For some it's "do unto others as they do unto you." For others it's "get all you can while you still can." And still for others it may be "eat, drink and be merry!" I'm good with whatever works for you, but I've... Continue Reading
Posted on May 13, 2009
I've been doing a lot of traveling lately. I've been from California to New York, to Utah and Seattle, and to Denver more times than I can count. In theory, none of that traveling should be necessary. Twitter, after all, is the ultimate networking tool. I can be sitting anywhere... Continue Reading
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